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小米集团 (01810.HK) 2026年第一季度业绩电话会
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会议摘要
Xiaomi Group has promoted its high-end strategy in China, and the new product market has responded well; overseas markets have achieved rapid growth by enriching product categories and expanding channels. Xiaomi Automotive optimizes its product line to enhance competitiveness, increases investment in AI business, and promotes the development and application of large models. Despite rising storage costs, Xiaomi's mobile phone business remained among the top three in the world, AIoT's gross margin increased, and automotive deliveries grew steadily. Xiaomi is pushing ahead with its car-to-sea strategy as planned, aiming to become a leader in hard-core technology.
会议速览
Xiaomi Group 2026 Q1 Results Release: Strategic Update and Financial Review
Xiaomi Group held its first quarter 2026 results conference, covering forward-looking statements, financial performance review and strategic updates, emphasizing financial indicators and market situation analysis, and investors are welcome to participate in the question and answer session.
First Quarter 2026 Performance Review and Future Strategic Outlook
The meeting reviewed the results of the first quarter of 2026, including total revenue of 99.1 billion yuan and adjusted net profit of 6.1 billion yuan, responded to the concerns, and looked forward to the future strategic development direction, emphasizing the AI reconstruction of the new stage of the whole family ecology, facing the three cycle challenges.
Global Mobile Phone and IOT Business Market Performance and Strategy Adjustment in the First Quarter of 2026
In the first quarter of 2026, although shipments of the mobile phone business declined, ASP reached a record high, maintaining the top three in the world; IOT business revenue growth, significant overseas channel expansion, and solid gross margin, demonstrating the ability of business synergy to resist risks.
Xiaomi's 2026 Delivery Results Bright, Refresh SUV Lap Speed Record
Xiaomi delivered 80856 vehicles in the first quarter of 2026, with a cumulative lock order of more than 80000 units and a delivery volume of 232000 units. In May, a sports car SUV was released for 389900 yuan and a standard version for 233500 yuan. Xiaomi Motors set a new SUV lap speed record in New North, becoming the fastest SUV in history.
Xiaomi's AI Big Model Progress and Open Source Community Contributions
He shared Xiaomi's latest achievements in the field of AI large models, including the release of Xiaomi memo v2.5 series, in which pro version is ranked first in the global authoritative list and its achievements on the open rotor platform. At the same time, Xiaomi has launched a token program 170 by memo offer, which aims to give back to developers around the world and plans to issue 100 trillion token within 30 days. These developments reflect Xiaomi's exploration and contribution to the combination of AI technology and hardware.
The first year of AI mobile phone in 2026: Xiaomi leads a new era of intelligent interaction and automatic driving
The dialogue looks forward to the development of AI mobile phones in 2026, emphasizing the shift from APP interaction to OS agent center. Xiaomi can law pass authoritative evaluation and surging OS deep coupling model and framework. Mention the Xiaomi S1A cognitive large model to promote assisted driving understanding and reasoning, and fully open source self-driving model Xiaomi one VL. Discuss the ability of giant robots to integrate AI and chips, and show the progress of millet robots. Review Xiaomi to overcome the difficult cycle, firmly become the global hard core technology leader, continue to increase the intensity of scientific and technological innovation.
First Quarter 2026 Performance Report: Innovative Business and Smart Electric Vehicle Development
The report summarizes the financial performance in the first quarter of 2026, including total revenue of 99.1 billion yuan, comprehensive gross profit margin of 22%, gross profit margin of smart phone business of 10.1, gross profit margin of IOT business of 25.2, and Internet service revenue of 9.5 billion yuan. Highlights were made of innovative businesses such as smart electric vehicles and AI, with a revenue of RMB 19.9 billion, a gross profit margin of 20.1 per cent, and significant growth in R & D and capital expenditure. In addition, the company's achievements in sustainability and market buybacks are mentioned.
AIoT business high gross margin and revenue scale go hand in hand, overseas expansion potential is huge
The discussion focused on how the AIoT business can maintain revenue growth while achieving high gross margins, especially in terms of new product launches and overseas market expansion. Mentioned the high-end strategy of headphones, air conditioners and other products and the huge potential of overseas markets, emphasizing the significant growth of overseas revenue and the broad space for future development.
Xiaomi Auto's New Model Released: Analysis of the Impact of Standard Edition and Machine Edition on Sales and Profits
Xiaomi Auto aims to optimize its product line and enhance its market competitiveness by releasing two new cars, standard version and machine version. The standard version focuses on the daily traffic needs of urban areas, while the machine version breaks records in performance and attracts high-performance car owners. It is expected that these two new cars will significantly increase Xiaomi's sales, revenue and profit in 2026, especially in terms of gross profit margin. The gross profit margin of the machine version is expected to be better than that of the existing models.
Xiaomi AI Investment and Strategic Planning Details: Model Iteration and Cross-End Application Outlook
The dialogue revolved around Xiaomi's AI business, discussed the flexibility of the investment budget of the 16 billion AI, and emphasized the importance of large models, cross-end applications and user data access. Mentioning the high-profile usage of AI token attempts and advanced models suggests that future budgets may be increased due to increased AI potential, while revealing the progress of AIOS and HarmonyOS transformation, as well as the optimization goals for cross-device interaction experiences.
Trend Analysis of Automobile Delivery and Gross Profit Rate and New Model Planning
Discussed the gap between the delivery volume of the automotive business and the full-year target, explained the reasons for the decline in gross profit margin, including purchase tax subsidies and cost increases, and shared plans and market expectations for new models, as well as an optimistic judgment on the trend of gross profit margin for the year.
Xiaomi's response to rising storage costs and the strategic analysis of cars going to sea.
Discusses how Xiaomi balances the volume price and gross margin of its mobile phone business against the backdrop of rising storage costs, as well as addressing challenges through product innovation and market strategies. At the same time, share the millet car sea planning, including market selection, product localization and channel construction and other aspects of the preparation.
AI Model Commercialization and Overseas IOT Business Growth Strategy
The commercialization process of the AI model is discussed, including the user conversion rate, retention rate and future planning of token plan, as well as the growth space and channel construction of overseas IOT business, emphasizing the importance of high-end strategy and market acceptance.
Discussion on AI Model Iteration Strategy and Xiaomi Big Model Market Positioning and Efficiency Improvement
Discussed whether AI model iterations follow the pace of the market, how Xiaomi's big model is deeply coupled with the business to enhance its own value, and how to improve efficiency through internal efficiency and market sales tokens. At the same time, the operating capital direction of EV and AI new business is analyzed, and the impact of future delivery growth and AI input on operating profit is predicted.
Xiaomi Group Management Discusses Reasons for Decline in Shipments and Gross Margin Outlook
The reasons for the decline after the peak of shipments in the second half of 2025 were discussed, including the loss of users and incomplete product line layout due to long delivery cycles, and it was proposed to restore growth momentum by adding standard and high-end models. At the same time, the gross margin outlook of the mobile phone business is analyzed, and it is emphasized that under the trend of rising costs, it is necessary to adjust the product structure, improve ASP to offset the impact of the decline in scale, and ensure that the gross margin is controllable.
要点回答
Q:What are the main business performances of Xiaomi Group in the first quarter of 2026?
A:In the first quarter of 2026, Xiaomi Group's total revenue reached 99.1 billion yuan and adjusted net profit was 6.1 billion yuan. In terms of business segments, in the mobile phone business, despite the decline in shipments, ASP (average selling price) hit a record high and maintained its global top three market share. IOT business achieved an income of 24.7 billion yuan. Although it was affected by domestic subsidies and high technology, its overseas income reached a record high, and 7W headphones ranked second in the world. Wearable products and tablets ranked third and fifth in the world respectively, with a gross profit margin of 25.2. In the automotive business, Xiaomi delivered 80856 cars, and the new generation model Xiaomi 17 series achieved good market feedback. At the same time, it released new models such as sports car-class SUVs suitable for long-distance travel.
Q:What is the layout of Xiaomi in the field of AI and giant robots?
A:Xiaomi emphasizes that the deep combination of AI and the physical world is the development direction of intelligent technology, and has a huge hardware ecological entrance, which is expected to become the leader of the AI era. In order to seize this trend, Xiaomi has developed its own large models and mastered core technologies to make differentiated products. Xiaomi basic model Xiaomi memo v2.5 series has achieved excellent results in many evaluations, ranking first in the global authoritative comprehensive list of large models, and the comprehensive intelligence index has performed well in the global open source model. In addition, Xiaomi has also launched a token program to give back to developers around the world.
Q:How is Xiaomi progressing in AI phones and smart assistants?
A:2026 is regarded as the first year of AI mobile phones. Xiaomi is changing from APP-centered interaction to OS agent-centered interaction. Xiaomi's AI mobile phone product, Xiaomi Mike law, has become the first mobile phone intelligent body to pass authoritative evaluation in China, and has achieved a major upgrade of cross-end capability. At the same time, Xiaomi will continue to deepen the iteration of the surging OS, with Xiaomi Coke as the core, increasing the deep coupling of the model and the upper framework.
Q:What breakthroughs does Xiaomi have in the field of assisted driving?
A:Xiaomi has released the Xiaomi S1A cognitive model architecture in the field of assisted driving, which makes its intelligent assisted driving move from perceptual imitation to understanding and reasoning. In May 2026, Xiaomi further introduced the fully open source self-driving model Xiaomi one VL, as well as the pre-spatial language world processing framework VLA, event model and pre-spatial processing three major technical routes, with a unified framework to achieve fast and accurate large model reasoning.
Q:What is Xiaomi's progress in giant robots and its vision for the future?
A:As an integrated platform for AI capability, chip capability, perception capability and manufacturing capability, Xiaomi has released the whole process of Xiaomi barbell real machine training through a new capability demonstration, and officially released Xiaomi robot. At present, the progress of Xiaomi robot is still in the early stage, but has successfully opened a new industrial space and market space.
Q:For the future, what strategy will Xiaomi adopt to meet the challenges and achieve long-term growth?
A:Facing the future, Xiaomi will firmly become the leader of the world's new generation of hard core technology, and continue to increase technological innovation, especially in AI chips, OS core intelligence and other fields to make breakthroughs. At the same time, Xiaomi will also carry out organizational innovation and upgrading to support the long-term healthy growth of each business.
Q:In the current environment, how does Xiaomi respond to the challenges posed by rising costs?
A:We have taken two main measures. First of all, we have combed and adjusted the product line to ensure that we do not simply pass on the cost to consumers, but redefine the product line, understand the needs of users under the new cost structure, and design products that meet the needs on this basis, and then sell them at a reasonable price. Secondly, we have launched some new products this year, and try our best to ensure that the old products do not increase in price or increase in price later or less. These measures have enabled us to achieve good results in terms of market share.
Q:For the car to sea, can you share more progress and new car release rhythm?
A:Regarding the car going to sea, our overall strategy is to advance in accordance with the established plan. We plan to go to sea in the third and fourth quarters of 27 years, and adopt the strategy of advanced post-mid-to-high-end market. At present, the team is making intensive preparations for related work. As cars are strongly regulated products, going to sea faces many problems such as legal and regulatory constraints, product localization adaptation and channel network layout, but the overall progress is still going on as planned.
Q:regarding the big model of AI memos, what is the current situation of the conversion rate and retention rate of token plan users? does the team have internal assessment indicators at the commercialization level?
A:In the first quarter, growth and share increased significantly. Regarding the big model of AI memo, although there is no direct answer to the specific figures of conversion rate and retention rate, it is mentioned that the average daily call volume has exceeded 1 trillion token, and the overseas market is growing rapidly and there is much room for development. It is also mentioned that the IOT business plays an important role in balancing rising memory costs and is expected to achieve high growth in the future. As for the commercialization progress of the big model of AI memo, although it is not described in detail, it mentions such phenomena as the high proportion of user payment, the extremely high call volume in some countries and the significant growth of overseas markets.
Q:Has the AI model entered the business closed-loop phase?
A:At present, the AI model has not yet reached the real business closed-loop stage, and is still in iteration and learning. It is hoped that the token line will be adjusted according to the industry in the future and maintain the growth state.
Q:Will the company follow the pace of the market or have its own strategic considerations for the timing of AI large model updates?
A:The company does not strictly follow the market rhythm at AI big model update point, but will decide whether to release or not based on its own model needs and business depth coupling.
Q:How to predict the direction of operating capital and profit expectations for AI new business?
A:The operating profit (Operating loss) of AI new business will be affected by the growth of delivery and the investment in AI. In the second quarter, it is expected that the delivery volume will increase month-on-month, but it will also increase the investment in AI. The overall operating profit result will be the superimposed effect of volume growth and cost control.
Q:What is Xiaomi's positioning on AI large model and its overall efficiency improvement strategy?
A:Xiaomi's AI big model first serves Xiaomi's own business and is deeply coupled with the business to enhance the application of data scenarios. At the same time, it will also sell tokens to the industry to participate in market competition, walk on two legs, and strengthen and support each other.
Q:Why is it expected that shipments will begin to fall after peaking in the second half of 2025 and how will the company regain its expected growth momentum?
A:There are two main reasons for the decline in shipments after the peak: first, the large amount of lock orders but the prolonged delivery cycle leads to the loss of consumers in the waiting process; Second, the product line layout is not perfect and there is a lack of products that meet the market demand. The company is regaining its expected growth momentum by optimizing the lock process and improving product positioning.
Q:After mobile phone sales are affected, what is the profitability and gross profit outlook for the consumer electronics sector in the future?
A:Under the trend of rising costs, companies are under pressure to balance scale, profits, market share, and redefine products to ensure that users perceive value. By adjusting the product structure and solving the inventory problem, we can effectively control the negative impact of rising costs and maintain a stable gross profit margin. The company's basic strategy for the mobile phone business is not to simply raise prices, but to redefine the product under the new cost structure and to offset the impact of the decline in scale by optimizing the product structure.
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