顺丰同城2025年全年业绩发布
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会议摘要
Shunfeng City's 2025 performance was bright, with 22.9 billion revenue, up 45% year-on-year, double net profit and gross margin of 6.3. AI and unmanned vehicle technology improve efficiency, reduce costs and drive business growth. The company covers 2400 cities and counties, active business 1.12 million, rider 1.46 million. In the future, we will increase investment in AI and unmanned vehicles, explore the second growth curve, strengthen teamwork and innovation, and maintain stable growth in the main industry.
会议速览
Shunfeng held its 2025 annual results online conference in the same city, where management shared performance and made forward-looking statements to remind of risks and uncertainties, as well as introducing non-IFRS indicators and inviting investors to ask questions and interact.
In 2025, Shunfeng City achieved revenue of 22.9 billion yuan, up more than 45% YoY, net profit doubled, and adjusted net profit doubled YoY. The company's order volume, active merchants, consumers and riders have increased significantly, the network covers nearly 2400 cities and counties, of which the sinking market covers more than 1400. Through scientific and technological empowerment and refined operation, the company has improved the quality of performance services, with a time-sensitive achievement rate of 95% and an average delivery time of 22 minutes for orders within 3 kilometers. Business-oriented intra-city distribution revenue increased 60% year-on-year, with strong growth in head customer cooperation, adding more than 7900 new cooperative stores and reaching cooperation with Starbucks, Metro and other brands.
This paper discusses how the traffic platform can achieve significant growth in catering take-out and retail scenarios through customized solutions, including supermarket distribution, individual city distribution and the expansion of the last kilometer business. At the same time, it emphasizes the role of science and technology in optimizing service efficiency and quality, realizing double the increase of revenue and order volume, and strengthening the advantages of brand service.
At the scientific and technological level, actively promote the AI plus unmanned strategy, realize the upgrade iteration of urban logistics system, focus on building a AI intelligent body application system, covering marketing, response, data research and development and other scenarios, improve business efficiency. In the field of unmanned distribution, it has operated more than 1000 unmanned vehicles in 116 cities across the country, successfully landed real-time distribution services such as catering distribution and campus distribution, built an end-to-end unmanned vehicle operation and management system, provided a one-stop comprehensive capacity solution, and continuously upgraded the core competitiveness of unmanned distribution.
In 2025, the platform will adhere to the rider-oriented concept, and through the optimization of intelligent scheduling system and the increase of order density, the annual active rider 1.46 million will be realized, the human efficiency will be increased by 30%, and the number of high-income riders will be increased by 70%. The platform continues to hold offline care activities, launch health insurance funds, focus on the personal development of riders, build a stable and efficient rider team, and lay the foundation for high-quality performance services.
Outstanding financial performance in 2025, significant growth in revenue, profit and cash flow, without sacrificing future development, heavily invested in unmanned vehicle technology, talent cultivation and product competitiveness, demonstrating long-term strategic deployment.
This paper discusses the cost control strategy of the real-time logistics industry in the face of the surge of business volume and the shortage of transportation capacity, as well as the future planning of improving efficiency and R & D investment through AI technology. Although gross profit margin has declined in the short term due to rising capacity costs, the long-term trend is good, the overall growth of the industry is stable, and the application of AI and intelligent technology is expected to further reduce costs.
It discussed productivity improvement and cost control through AI, and the expected 26-year profit margin is expected to exceed 3%, while emphasizing the importance of AI project promotion and high-quality talent introduction to business growth.
The discussion focused on business growth, profit improvement, and cash flow management. The B- side business achieved significant growth through promotional activities, while the C- side business was affected by macro uncertainty, but the penetration of new products and scenarios led to positive performance. The Group's integration has deepened, the upper limit of related transactions has been raised, innovation scenarios have been matched with logistics technology, and it is expected that profits and cash flows will continue to be optimized to achieve margin targets.
This paper discusses the competition for industry channels, the promotion of brand concentration and the penetration trend of real-time logistics services, analyzes the growth business framework constructed by the company based on these judgments, including KA market, C2C business and internal coordination of the group, expresses confidence in 26 years of growth, and mentions the measures to enhance competitiveness by investing in unmanned vehicle technology.
The large-scale application of AI capabilities in business scenarios is discussed, including intelligent marketing, response systems, research and development tools, etc., as well as automation and intelligent operation through intelligent body transformation to reduce costs and improve efficiency. At the same time, the progress of unmanned vehicle technology is mentioned, and the application potential of AI in scheduling strategy optimization and intelligent pricing is emphasized.
Discussed the application of unmanned vehicles in the express connection scenario, cost reduction and large-scale promotion plan, mentioned that there are 1000 unmanned vehicles in operation in 2025, the cost is expected to further decline, 26 years will explore more city pilot, pay attention to the feasibility of passenger business.
Discussed the reasons for the decline in gross margin last year, including the increase in new costs for riders due to the takeaway war, and the impact on costs of the restoration of rider capacity supply this year. Forecasting gross margin trends for 26 years and beyond, emphasizing the potential of instant logistics and retail circuits and the importance of price competitiveness. The management's new plan is introduced to find the second growth curve through strategic design and business promotion, while optimizing the ecological model and AI application to improve efficiency.
要点回答
Q:What will the company’s revenue be in 2025?
A:In 2025, the company achieved revenue of RMB 22.9 billion, representing a year-on-year increase of over 45%.
Q:How will the company's B- side business, especially the same-city distribution, perform in 2025?
A:The revenue of the same-city distribution business was 10.7 billion yuan, up 60% year-on-year, showing good business resilience, and the growth momentum of head customer cooperation was strong, with the cooperation revenue and order volume of multiple head KA customers growing at a high speed.
Q:What will the company’s net profit be in 2025? How will the volume of same-city delivery service orders grow in 2025?
A:Net profit amounted to RMB 280 million, doubling year on year to reach a growth rate of 200%. Adjusted net profit was RMB 410 million, more than doubling from the previous year. Same-city delivery service order volume increased by more than 55% year-on-year, demonstrating strong growth momentum.
Q:How does the company improve the quality of performance services and achieve good business performance?
A:Through technology empowerment and refined operation, the company maintained the stable and good performance of various performance service quality indicators in the case of fluctuations in the volume of business orders, and at the same time, by improving operational efficiency, the number of profitable business circles nearly doubled year-on-year.
Q:What strategies has the company adopted in the C- side business to promote growth?
A:The company continues to iterate its marketing strategy on the C- side business, refining its operations according to the user characteristics of different channels and improving the order conversion rate, with steady growth in both its own and external cooperation channels.
Q:What is the development of the last mile business in 2025?
A:In 2025, the last kilometer of business revenue was 9.4 billion yuan, up 42% year-on-year, maintaining rapid growth, and the ecological synergy with Shunfeng Group was further enlarged, and the penetration rate of business cooperation in various scenarios was increased.
Q:In terms of logistics services, how do you improve efficiency and quality through technology and management?
A:We use the national flexible application network and hour-level, minute-level scheduling capabilities to help logistics companies reduce costs and improve efficiency. At the same time, we continue to optimize the last mile service. In the past few years, the customer complaint rate has decreased and the favorable rating rate has increased. This has enhanced customers' confidence in our service quality and laid a solid foundation for subsequent business development and network integration.
Q:What progress and innovation have you made at the technology level?
A:In terms of science and technology, we actively promote the strategic upgrade of AI and unmanned distribution, and the urban logistics system has been updated iteratively. Intelligent order matching, intelligent scheduling, path planning and other capabilities have been systematically improved. In 2025, we will focus on building a AI intelligence application system, covering marketing response, audit, data development and other scenarios, significantly improving the overall effectiveness of the business. For example, on the marketing side, AI agents help automate business opportunity identification and dynamic adjustment of marketing strategies; on the response side, respond quickly to customer and rider questions to improve operational efficiency; on the data analysis and research and development side, AI enabling data insight and analysis AI coding capabilities to optimize research and development efficiency and costs.
Q:In terms of unmanned distribution, what results have you achieved?
A:Unmanned distribution is our key development direction. By the end of 2025, more than 1000 unmanned vehicles have been operated in 116 cities. It not only promotes unmanned distribution in the same city connection and network distribution scenarios, but also successfully lands unmanned vehicles in many instant distribution business scenarios such as catering distribution and campus distribution, providing diversified transportation capacity solutions.
Q:What kind of management system have you established for the operation of unmanned vehicles?
A:In order to cooperate with the accelerated landing of unmanned vehicles, we have established an end-to-end unmanned vehicle operation and management system, including vehicle life cycle management, intelligent scheduling, route planning, emergency handling, etc., and are committed to providing customers with a one-stop rider plus integrated capacity solution for unmanned vehicles, and continuously upgrading the core competitiveness of unmanned distribution.
Q:In terms of rider operations, how do you maintain rider scale growth and improve efficiency?
A:We uphold the concept of rider-friendly, build a healthy platform environment, with the expansion of business scale and rich service scenarios, the number of active riders reached 1.46 million by the end of 2025, the overall rider efficiency increased by 30% year-on-year. At the same time, through the optimization of intelligent dispatching system, the increase of order density, the holding of offline care activities, the promotion of industry-first grievance awards and the establishment of health insurance funds, the welfare of riders is fully guaranteed, satisfaction is improved, and promotion channels are provided to ensure the stability and efficiency of the rider team.
Q:What is the overall financial position in 2025?
A:In 2025, the company achieved quite good financial results, including growth in the number of profitable business districts, profitability of each business line, profitability of most customers, and high growth in revenue and profit. In addition, the company has strict cash flow control, improved operating cash flow, and invested heavily in long-term development, such as value-added unmanned vehicle companies, strengthening talent development (including equity incentives) and enhancing price competitiveness. On the whole, the company focuses on long-term investment and deployment for future development while pursuing short-term profits.
Q:What is the impact of the takeaway war on gross margin in the instant logistics sector?
A:The takeaway war did not significantly affect the performance of the instant logistics sector. Over the past few years, the company's gross margin has increased year by year, due to economies of scale and productivity gains from IT investment. However, this year's gross profit margin has regressed by 5 ‰, mainly because the business volume suddenly climbed rapidly in April and May. The shortage of transportation capacity in the industry led to the company's increased investment in pulling new riders and maintenance costs, which led to a short-term decline in gross profit margin.
Q:What are the current trends in gross margin and the three fees? What is the overall revenue growth of the company? What is the outlook for the future?
A:The situation in 2026 has improved, the overall operating market has eased compared to last year, and the industry as a whole continues to grow. The gross margin trend has improved as capacity costs, procurement costs and new pull costs have fallen. In addition, in terms of three fees, this year's rate drop is close to one point, thanks to the operating leverage effect brought about by the increase in business volume, as well as the slight proportion of marketing expenditure compared with revenue growth, while the investment in AI technology also effectively improves the per capita efficiency and reduces the cost of marketing technology. From 2021 to 2025, the company's overall revenue grew by nearly 30%, with the tiger growth product line performing well. Despite the pressure of a high base, the company's confidence in maintaining high growth remains. The performance in the first quarter was quite good, and with the business expansion of high-quality customers in the sinking market, revenue is expected to continue to maintain a good growth trend.
Q:What are the changes and expectations in R & D spending?
A:In terms of research and development, although the main business system has been operating stably and no longer requires large-scale investment, considering that there are still cost-saving opportunities in artificial intelligence and intelligent business scenarios, the company is expected to increase research and development expenditures in 2026, especially in Business scenarios on artificial intelligence applications. At the same time, the company is confident that it will control the input-output ratio through a corresponding reduction in sales expenses, and expects a relatively large increase in expenses. While equity incentives and other factors will lead to higher fees this year, management expects rates to continue to fall in 2026 and margins are expected to rise further to nearly 2 points.
Q:The progress and expected results of projects such as intelligent marketing and intelligent scheduling?
A:In terms of intelligent marketing and intelligent scheduling, the company has achieved some results in 2025 and saved overall expenses and costs. However, because these tools are not yet available nationwide, the company plans to build a national rollout in 2026 to take full advantage of these productivity-enhancing tools to reduce costs. At the same time, the company is actively cooperating with the outside world to explore more AI projects, hoping to share more projects that have landed and achieved results in the semi-annual report.
Q:How does the company view this year’s evolving industry landscape and its implications, and what are the company’s strategic directions for its various business segments?
A:Our three judgments about the industry still hold true in 2025. First of all, the competition of industry channels and the dispersion of market share will continue to evolve. 2025 is the most intense year of change, but the change in 2026 is still worth observing. Secondly, no matter how the channel changes, the industry's high-quality supply or head brand concentration will increase, this law is also applicable at home and abroad, especially in the field of standards, KA (key account) will benefit significantly. Finally, the lifestyle of instant logistics services will continue to penetrate into all categories other than takeout, and from first-tier cities to second-and third-tier cities. Based on these three logical judgments, we have constructed an external growth framework for the same city business, and we believe that the fundamentals of growth in 2026 will remain sound even in the face of industry headwinds or opportunistic events in 2025.
Q:How will the concentration of the KA (key account) market change and how will it affect the company's business growth?
A:We firmly believe that the concentration of KA market will increase, which is based on the fact that most brands forecast more optimistic growth in 2026 than in 2025. The customers we serve and the main source of business growth are these large KA customers, many of which are well-known brands or listed companies. Therefore, as long as we maintain a central position in the brand market and store practice of these major customers, we can ensure a solid base for growth in 2026. KA's growth fundamentals provide a solid foundation in areas such as takeaway, instant retail (e. g., supermarket), and other brands and running errands in C2C (consumer-to-consumer).
Q:In the C2C field, how can the company improve the cost performance through product power competition, and will the same city express service be optimized as the network coverage density increases?
A:We focus on building the cost-effectiveness of our products, and continuously improve the cost-effectiveness of single and distribution in the C2C field. With the increase of network coverage density, we will shift the focus of express delivery business to the same city. The goal is to realize that within 6 kilometers of the same city express delivery will not be forced to switch to the same city performance in 2026, because our network can provide better service experience and lower cost. At present, the group has begun to implement this strategy in some cities, and the effect is remarkable, which is expected to bring about the double growth of external competitiveness and internal group strategic coordination.
Q:What are the specific results and long-term plans for the commercialization of unmanned vehicles in terms of landing paths, cost reduction and efficiency gains?
A:With regard to the commercialization of unmanned vehicles, the company is exploring ways to reduce costs and develop more competitive businesses by investing in unmanned vehicles and investing heavily in unmanned vehicles to upgrade from the simple crowdsourcing scheduling model of the past to unmanned advantages. Despite a high growth base in 2025, the company believes it can maintain growth confidence on multiple tracks in 2026.
Q:Can the company provide a detailed description of its AI strategy and landing path, progress in cost reduction and efficiency gains, and long-term planning?
A:In terms of AI, an important development of the company in 2025 is to apply AI capabilities to actual business scenarios at scale, and build a set of AI intelligence application system that includes marketing response, audit, data development and other links to improve operational efficiency and service experience. The concrete results are reflected in more accurate and efficient intelligent marketing, intelligent response system to solve common problems independently, reduce manual audit costs, while AI research and development tools to cover all research and development personnel and realize the transformation from auxiliary to independent research and development mode, there are two independent subsystems driven by AI.
Q:What are the clear goals, timetables and capital investment arrangements for unmanned vehicles this year?
A:The specific objectives of the commercialization of unmanned vehicles, the progress of cost reduction and long-term planning will be supplemented in the answer. The progress of unmanned vehicles in Q1 2020 shows a significant increase in token adjustment, thanks to the optimization of the intelligent body building system and the transformation of some systems to AI interaction, which will have a more obvious help to the company's operations. The specific goals, timetables and capital investment arrangements for this year's unmanned vehicles will be further elaborated in the follow-up content.
Q:What is the use of unmanned vehicles in 2025? What is the cost and mass production of unmanned vehicles?
A:In 2025, unmanned vehicles will be used on a large scale, and many cities have wheeler companies to obtain the right of way and start operations. At present, it is mainly used to help express delivery companies complete the connection task, especially in the delivery of packages. Through unmanned vehicles, it can significantly release the time from the delivery point to the delivery point. For example, the number of unmanned vehicles in operation in Shunfeng City has reached 1000, and profit points have been realized in many cities. This is mainly related to the number of packages delivered. The more package delivery points, the easier it is to reach the break-even point. Unmanned vehicles have seen large-scale mass production in the last two years, there is still room for continued decline in vehicle costs, and the iteration of self-driving components is also very fast, so that the overall cost can be saved. It is expected that the total cost of unmanned vehicles will have the opportunity to be further explored in the future, which is crucial for the large-scale deployment of the connection scenario. The company will constantly adjust the route during the technical pilot and trial run to maximize the break-even point.
Q:In addition to the express connection scene, what is the development of unmanned vehicles in terms of passenger business?
A:Unmanned vehicles have also begun to rise in the passenger business field. The company is piloting a technical solution called "economic project", which is currently being tested in a city. In the future, it will be promoted on a large scale after obtaining real rights according to technical feasibility and national policies. Hope to share more about the progress of unmanned vehicles in the semi-annual report.
Q:What do you think about this year's rider capacity supply situation and cost impact? How do you see the gross margin trend in the next two years and beyond?
A:In 25 years, gross margin performance was affected by higher new costs for riders due to the takeaway war. But since the fourth quarter, supply and demand have returned to balance, and gross margins have rebounded. The company will continue to maintain price competitiveness to attract more business, while driving continuous improvement in gross margin through economies of scale and efficiency. Although some resources will be put into the price side to remain competitive, we will continue to focus on the improvement of gross margin. The company's management plans to find a new growth curve, increase profit margins, and strengthen the construction of ecological models and the application of AI technologies to improve operational efficiency within two years, on the premise of stable delivery of the main business. Although the scale effect will bring about the improvement of gross margin, it is also emphasized that it will remain competitive in terms of price. It is hoped that the overall order density and market share can be further improved to maintain the growth momentum of about 30% in the past few years.
Q:What is the management change and the future management team's work plan?
A:In order to meet the development needs, the company has made management adjustments, elected fine lines to play an important role, responsible for ensuring strategic landing and operational delivery, especially in the promotion of new business such as unmanned vehicles. Xie Wen himself will continue to serve as the chairman of the board of directors, focusing on strategic design and promotion. The goal is to enable the same city business to find new growth points on the basis of the stability of the main business within two years and achieve higher profitability possibilities. At the same time, the CRO team was launched, with Zhang Rong as CMO and Ren Fei as COO, to jointly lead the company to refine its existing business and explore more possibilities to elevate the city to a new level.

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