霸王茶姬 (CHA.US) 2025年第三季度业绩电话会
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会议摘要
Despite a 9.4% year-over-year decrease in total net revenue to 3208.3 million, the company showcased resilience with a non-GAAP net income margin of 15.7%. Key highlights include expanding the global tea house network to 7338 stores, entering new markets, and emphasizing brand building, product quality, and operational efficiency. The dialogue underscored a commitment to high-quality development and overseas market expansion, setting the stage for continued global growth and innovation.
会议速览
The company expresses gratitude to its team for driving steady progress amidst challenges, emphasizing a commitment to high-quality product development, user experience, and global expansion based on store health and profitability, while maintaining confidence in the potential of the global tea beverage market.
Highlights key Q3 financials, including revenue, GMV, and net income, emphasizing global expansion, product innovation, and member ecosystem growth. Discusses challenges in domestic markets and strategies for sustainable long-term growth through efficiency improvements and strategic investments.
The company outlines its execution paths for a high-quality development strategy, focusing on brand enhancement, premium product standards, cross-category innovation, membership experience, store facilities, and channel expansion, aiming to deepen cultural roots and improve customer satisfaction.
Discussed strong overseas market growth, entering Philippines and Vietnam, with Malaysia surpassing 200 stores. Highlighted successful localized campaigns like Pop Mart collaboration, achieving high sales and brand impact. Future plans include deepening presence and expanding into new markets while improving per store profitability.
The conference concludes with an invitation for participants to contact management via the IR website for any further questions, expressing anticipation for the next call, and wishing everyone a great day before allowing disconnection.
要点回答
Q:What is the strategic direction and focus area for Chaji's business model?
A:The strategic direction for Chaji's business model is to bring people together through tea, focusing on user value as the starting point for all strategies. The company aims to expand and deepen a community that connects with their brand value, prioritizing product excellence and a distinctive user experience rooted in Eastern aesthetics. Chaji is dedicated to delivering high-quality products over chasing traffic and trends, ensuring store quality, and pursuing global expansion based on the health and profitability of each store.
Q:What are the key achievements of Chaji's third quarter 2025 earnings call?
A:Chaji's key achievements for the third quarter include maintaining a focus on profitable growth and disciplined execution, reaching a total net revenue of 3208.3 million and a total GMV of 7929.5 million. The company continued expanding its global tea house network, reaching 7338 stores with a net addition of 100 tea houses. They successfully entered new markets such as the Philippines and Vienna, and experienced strong product innovation, including the launch of low-caffeine Just Maang as a top 3 bestseller and Oya Just Aine Green Milk Tea winning the best name or organic beverage title at the 2025 World Beverage Innovation Awards. Additionally, the member ecosystem remained robust with a total registered membership of 222 million.
Q:How has Chaji's business model performed in terms of revenue and profitability?
A:Chaji's business model performed well despite a challenging macro environment, maintaining a focus on profitable growth and disciplined execution. The total net revenue for the third quarter was 3208.3 million, with a decrease of 9.4% year over year but an increase of 3.7% sequentially. The non GAAP net income was 193.4 million with a non GAAP net margin of 15.7%. This reflects underlying resilience and strong profitability.
Q:What are the highlights of Chaji's store expansion and market performance?
A:Chaji's store expansion efforts in the third quarter resulted in a total of 262 stores, marking a successful entry into the Philippines and the Vienna, along with continued expansion in Malaysia, Thailand, and Indonesia. New stores were added in Malaysia, Thailand, and Indonesia, strengthening the brand and attracting top talent. In Greater China, despite a decrease in GMV and average monthly GME per store, the company maintained a premium position and brand integrity. Overseas markets showed substantial progress with a 75.3% year-over-year increase in GMV and a 27.7% quarter-over-quarter rise. The GMV growth is mainly driven by store expansion and growing brand awareness.
Q:What is the impact of same- store GMV and franchisee network stability on Chaji's business?
A:The same-store GMV is under pressure with a decline of 27.9% in domestic sales and 23.4% overall, attributed to a high base from the same period last year and intensified competitive pressure. However, the franchisee fundamentals remain solid, evidenced by a consistently low closure rate. The company expects same-store GMV growth to remain under pressure in the near term. The franchisee network stability is crucial for the company's growth and brand health.
Q:What are the major achievements in terms of gross profit and margin improvement for Chaji?
A:Chaji achieved a gross profit of 1726.5 million with a strong gross margin of 152%, marking a solid improvement from the third quarter of the previous year when the margin was 15.1%. The margin improvement is attributed to two factors: the benefit of expanding economic scale and decreased purchase costs driven by persistent procurement optimization initiatives. This improvement is a key achievement as it signifies better cost control and operational efficiency.
Q:What do the non-GAAP operating results reflect in terms of company strategy?
A:The non-GAAP operating results reflect the company's commitment to long-term and product engagement, aligning goals with shareholders to improve underlying operational performance. They also reflect an increased investment in talent recruitment for global expansion, including brand building to support new product launches, research and development, and digital infrastructure to elevate customer experience.
Q:What was the impact of share-based compensation expenses on the operating income?
A:Share-based compensation expenses had a significant impact on the operating income, with a year-over-year increase, resulting in a lower non-GAAP operating margin compared to the prior year. The exact figures for the non-GAAP operating income and margin were not provided in the transcript but were mentioned to have been impacted by these expenses.
Q:How has the company's operating cost changed over time and what does this imply?
A:The company's operating costs have been on an upward trend. Company-owned tea house operating costs were up 94.7% from a year ago and 47.4% from the second quarter of 2025. However, on a per store basis, operating costs have decreased, indicating improved efficiency. Other operating costs increased by 7.3%, accounting for 5.4% of revenue compared to 4.7% a year ago. This suggests a continuous improvement in operational efficiency despite the overall increase in costs.
Q:What does the GAAP and non-GAAP net income represent for the company?
A:The GAAP net income represents the company's profitability under generally accepted accounting principles, while the non-GAAP net income reflects profitability excluding share-based compensation expenses. Both figures provide insights into the company's financial performance, with the non-GAAP figure showing a 15.7% non-GAAP net income margin compared to 18.3% last year. This information illustrates the company's ability to maintain profitability while investing for future growth.
Q:What is the rationale behind the special cash dividend distribution?
A:The rationale behind the special cash dividend distribution is to enhance shareholder value, reinforce investor confidence in the company's business model, and showcase the company's strong cash generation ability. The dividend also signifies the company's conviction in its trajectory and market confidence in its long-term prospects.
Q:How is the company planning to execute its high-quality development strategy?
A:The company's high-quality development strategy will be executed across four core dimensions: brand building, product innovation, customer experience, and channel expansion. This includes upgrading the brand, launching brand experience tea houses, growing specialty tea houses, and enhancing the product system with premium standards, core raw materials, and food quality. The company will also introduce the 4.0 menu for consistent quality and drive cross-category innovation with new consumption scenarios. Additionally, the membership experience will be improved, and the channel strategy will be reshaped with a steady pace of tea house expansion and the introduction of standout flagship tea houses.
Q:Can you share more color on the overseas network, overseas market network expansion, and store operating results?
A:The overseas network has been a growth driver, with the company expanding into new markets such as the Philippines and Vietnam, and increasing its store count in Malaysia to over 200. Localized products and marketing campaigns have generated strong signals, evidenced by successful collaborations and high sales figures in Southeast Asia. The company is confident in its overseas growth in Southeast Asia and plans to continue deepening its presence in these markets.

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