特海国际 (HDL.US、9658.HK) 2025年第三季度业绩电话会
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会议摘要
Super High International achieved a 7.8% year-over-year revenue increase to $214 million in Q3 2025, driven by enhanced customer and employee satisfaction, and strategic initiatives including localization, technological integration, and cautious expansion. Despite a 15.4% decrease in operating profit to $12.64 million due to profit-sharing, the company saw a 240.5% quarter-over-quarter profit increase, highlighting resilience. Key strategies involved improving solar operations, introducing fresh-cut meat products, and expanding in Southeast and East Asia, with a focus on quality and sustainable growth.
会议速览
The earnings call for Super High International's Q3 2025 was conducted with a focus on forward-looking statements regarding strategies, business plans, and performance outlook. The call, led by the CEO and executive director, was held in Chinese with English translation, prioritizing the Chinese version in case of discrepancies. Presentation materials were made available on the company's IR page for further review, adhering to Safe Harbor guidelines.
Super High International achieved significant growth in Q3 2025 with a 7.8% revenue increase, emphasizing customer and employee benefits, and enhancing operational efficiency. Key initiatives included fresh cut meat offerings, regional office autonomy, and strategic store network adjustments, leading to higher per table consumption and a more unique dining experience.
The business is set to open multiple stores in Q4, with successful launches in Canada and growth in Indonesia and Japan. It emphasizes using IT and smart systems for expansion, refining operations, and adopting new technologies like AI to improve efficiency. Management strategies include connecting interests, adjusting incentive policies, and leveraging mentorship to attract and retain global talent, all while advancing key plans and developing company culture.
The CFO presented Q3 financial results, highlighting a 7.8% revenue increase to $214M, driven by higher customer traffic and takeaway sales. Despite a 69.2% rise in takeaway revenue to $4.4M, the operating profit margin declined to 5.9%, impacted by higher operating expenses and foreign exchange losses. East Asia led with a 50% customer growth and improved table turnover. The company faced a sharp net profit decline to $3.59M due to currency fluctuations, signaling the need for enhanced management efficiency.
Discussed regional strategies focusing on local preferences, management enhancement, and talent development. Emphasized customer and employee focus over short-term profit targets, promoting multifaceted evaluation criteria for sustainable growth.
The company projects 2025 revenue at $610 million with a 4% operating profit margin, focusing on store management, new store openings, and innovative business models. Localization rates vary, with Asia achieving over 90%, while North America hovers around 40%-50%, noting Singapore's unique ethnic composition challenges defining local content.
The dialogue covers updates on store opening strategies, emphasizing quality over speed, with a current focus on the Elite 20 project. It also highlights a 1% decrease in average monthly employee turnover rate, now at just over 7%, and improvements in store manager performance ratings, with more stores achieving higher rankings. Future priorities include customer retention and employee development.
The dialogue discusses increased table turnover rates and profitability expectations for Q4, cautious expansion of overseas brands with localized strategies, and the evaluation of synergies between domestic and international brands, while remaining open to potential M&A opportunities.
The dialogue discusses balancing discount strategies with long-term profitability, emphasizing customer satisfaction and operational efficiency. It also explores quantifying the effectiveness of employee incentives, noting improved morale and customer experience, alongside reduced turnover and increased profit margins.
Discussed factors influencing store numbers in Southeast Asia, emphasizing local acceptance, economic development, and brand awareness. Outlined deliberate market expansion with focus on high-quality store openings, highlighting research and preparation.
要点回答
Q:What are the main developments highlighted for Super High International's Q3 2025 performance?
A:The main developments highlighted for Super High International's Q3 2025 performance include ongoing investment in customer and employee benefits, prioritizing customer satisfaction, and making significant progress in soil management quality and restaurant operating results. The overall table turnover rate in Q3 was 3.9 times, with a year-over-year increase of 0.1 times compared to last year. Revenue reached $214 million, a year-over-year increase of 7.8 percent, and the operating profit margin was 5.9%, down 1.6 percentage points year over year.
Q:What strategies have been implemented to improve operational efficiency and customer satisfaction?
A:To improve operational efficiency and customer satisfaction, the company has implemented strategies such as reducing headquarters oversight, enhancing communication with frontline staff and regional offices, and focusing on the fresh cut meat scenario, which has led to a better consumption upgrade experience for overseas consumers. The focus on individual tasks has been shifted to support guidance, resulting in many excellent service cases and improved human practices. Additionally, the company has been adjusting its store network to better fit the business district and customer base changes.
Q:What progress has been made with the store network expansion?
A:The progress with the store network expansion includes the opening of two new Hei La restaurants in Malaysia and Indonesia, discontinuing a Singapore Hei La restaurant, and adjusting one source in Thailand to a secondary brand based on changes in the surrounding business district and customer base. As of the end of the quarter, the company operates 126 Hei La restaurants overseas, with 10 new restaurants opened and six stores discontinued.
Q:How many new stores are expected to open in the fourth quarter, and what is the status of the Polynice plan?
A:The company is anticipating the opening of a few stores in the fourth quarter, which will result in a total of over 10 new stores opened this year. For the Polynice plan, the second International is steadily advancing in Q3, with the Ma brand having launched in Canada and quickly becoming profitable at the store level.
Q:What is the next step in the business strategy for Super High International?
A:The next steps in the business strategy for Super High International include refining customer flow, products, and operations, exploring strategies internally, using information technology and smart office systems to support management, and avoiding overextension. The company is also identifying additional opportunities in various sectors, such as the opening of a Sapa, a Bbq store in Indonesia and a unit in Japan. Furthermore, the company plans to continue its management philosophy of connecting interests and securing management, making necessary adjustments to incentive policies, and fully leveraging the mentorship system to attract and retain employees from various countries. The company also aims to pass on and develop its culture and management practices and implement plans for underperforming stores and new technologies such as AI to boost organizational efficiency.
Q:What were the key cost and expenses figures for Q3?
A:Raw material costs totaled 71.2 million US dollars with a gross profit margin of 66.7 percent. Employee costs were 71 million US dollars, an increase of 0.1 percentage point year over year. Depreciation and amortization were 21 million US dollars, a decline of 0.3 percentage point from the previous year. Utility expenses were 778 million US dollars, a 0.2 percentage point decrease year over year. Operating expenses, including travel and other costs, were 23.7 million US dollars, an increase of 1.7 percentage points year over year.
Q:What was the net profit after tax in Q3 and what impacted it?
A:Net profit after tax in Q3 was $3.59 million, which was a sharp decline from the 37.6 million US dollars reported in the same period last year. The decline was primarily due to foreign exchange losses caused by the fluctuation of the Japanese yen, Singapore dollar, and British pounds against the US dollar.
Q:What are the trends in customer traffic and revenue per restaurant in different regions?
A:In the third quarter, the company served approximately 8.1 billion customers, an increase of 9.5 percent year over year. The average daily table turnover rate was 3.9 routes, with a 0.1 route increase from the previous year. Average order value decreased by 1.2 dollars to 24.6 US dollars. East Asia remained a top performer with a 50 percent increase in customers served and a 0.6 route increase in the table turnover rate. The average daily revenue per restaurant in East Asia was 20,300 US dollars, up 14.7 percent from the previous year.
Q:What are the strategic plans for operations and expansion in each region for the coming year?
A:Strategic plans for operations and expansion vary by region. In Southeast Asia and East Asia, the focus is on increasing the local customer base by opening more high-quality stores and developing new business formats tailored to local preferences. In North America, the emphasis is on internal improvement, management enhancement, developing leadership talent, and actively expanding into the market. Each country in Southeast Asia will apply a similar strategy to East Asia, focusing on new store expansion and exploring new business models. In Thailand, the focus is on improving management, particularly in areas of product quality, service, and customer experience.
Q:What is the company's approach to setting profit targets for each store?
A:The company does not set short-term profit targets for each store to avoid deviations that could harm customers and employees. Instead, it prioritizes managerial efforts and the health of management practices, evaluating managers based on customer satisfaction, employee efforts, and reasonableness of store performance figures.
Q:What is the process for store openings and what is the company's emphasis during this process?
A:The store openings are driven from bottom up without rushing the process, emphasizing the quality of each store launched.
Q:What are the expected operating profit margins for the next three years and what strategies is the company planning to enhance store management?
A:The company is not providing projections for the operating profit margin over the next three years due to its difficulty. However, it plans to continue enhancing store management, opening high-quality new stores, and exploring innovative business models, including localization initiatives.
Q:What is the localization rate variation between different regions?
A:The localization rate varies between regions, with rates above 90% in South Korea, Indonesia, and Vietnam, around 40% to 50% in North America (United States, Canada, and UK), and a unique case in Singapore due to its ethnic diversity.
Q:What is the store opening strategy and how does it prioritize new locations?
A:The store opening strategy remains bottom up, prioritizing the quality of new locations over speed, and adjustments have been made according to the woodpecker initiatives. The company continues to monitor store performance for timely adjustments.
Q:What are the current trends in overseas employee satisfaction, turnover rate, and how are store manager performance ratings evolving?
A:Overseas employee satisfaction has shown positive outcomes with a one percentage point drop in average monthly employee turnover rate from the same period last year to just over 7% in the latest Q3. Performance is improving with a greater number of stores receiving 8 or B ratings in management reviews. The company will continue to focus on retaining customers and developing employees.
Q:What is the forecast for Q4 table turnover rate and what are the plans for overseas supply chain and construction projects?
A:Q4 is typically the peak season with a forecast for a higher table turnover rate due to increased demand for gatherings compared to Q3 and year over year. No large-scale investment plans for building supply chains are currently available. New supply chains will promote localized procurement and partnership with importers, and establish small localized R&D labs, but there are no plans for asset-heavy investments like factories.
Q:What is the progress of new overseas brands and how is the company planning to manage them?
A:New overseas brands such as 'High' in Canada, 'Spaka Bbq' in Indonesia and Vietnam, and 'Issaka Japanese' in Japan are in stable growth phases, with 'Mala Tang' already profitable. The company is evaluating management capacity and considering information technology and smart platforms for better management and replication across regions. A cautious approach is being taken rather than a rash one.
Q:How are the effectiveness of employee incentive plans quantified and evaluated?
A:It is difficult to directly quantify and link employee incentives to operational metrics like table turnover rate and profit. However, improving salaries, benefits, and implementing incentive schemes enhances team morale and customer experience. The color coding management system and profit sharing measures have positively affected the table turnover rate and same store table turnover rate in Q3.
Q:How is the company balancing discount strategies with long-term profitability?
A:The company has optimized pricing and portion sizes to offer better value to consumers, resulting in a slight decrease in the average transaction value in the short term. The focus is on overall operational quality and long-term profit from efficiency in management, customer satisfaction, repeat business, and waste control.
Q:What are the strategies for protecting and increasing the number of stores in Southeast Asian markets, particularly in countries with a large number of stores?
A:The company's presence in countries and regions with a large number of stores is due to factors like local customer acceptance, hot pot consumption levels, economic development, and established brands. They enter early, have a long presence, and hot pot is generally accepted. They will continue exploring lower-tier cities but only after thorough research and preparation to ensure the opening of high-quality stores.

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