李维斯 (LEVI.US) 2025年第三季度业绩电话会
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会议摘要
Levi Strauss & Company highlights robust sales growth, particularly in Europe and women's segments, driven by strong DTC and wholesale performances. Strategic initiatives include lifestyle product expansion, impactful marketing, and operational excellence. The company raises full-year guidance, anticipates holiday season success, and emphasizes global market opportunities, especially in Asia, aiming to become a leading denim lifestyle retailer.
会议速览

The Levi Strauss & Co. earnings conference call for Q3 2025, ending August 31, 2025, was led by VP of Investor Relations. The call covered forward-looking statements, risks, non-GAAP measures, and organic net revenues, with a replay available on the company's website.

Highlights Q3 revenue growth driven by DTC and wholesale channels, with international and domestic markets performing well. The company emphasizes its DTC first strategy, innovative product pipeline, and global expansion, particularly in Asia, to sustain momentum and capitalize on the growing denim market.

Levi's experienced significant growth, driven by successful marketing campaigns, collaborations with brands like Nike and Toy Story, and product innovations including new fits and fabrics, positioning the brand strongly for the holiday season.

Levi's achieved a 9% increase in global DTC sales and 9% growth in international business, driven by enhanced store experiences, e-commerce expansion, and strategic market investments. The company emphasizes profitability through productivity initiatives, leveraging successful models from Japan to boost global performance, aiming for continued success in 2026.

Delivered strong Q3 results, exceeding sales, margin, and EPS expectations. Highlighted international market growth, DTC success, and gross margin expansion. Announced raised revenue and EPS outlook despite higher tariffs. Detailed segment performances and shareholder returns, including share repurchases and dividends. Updated guidance on tariffs' impact and holiday inventory preparedness.

The dialogue covers the company's European market performance, emphasizing resilience and growth potential, alongside Q4 financial updates, including revenue growth, margin adjustments, and EPS projections, highlighting strategic initiatives and market adaptability.

Europe's retail sector showed resilience, achieving a 3% quarterly growth, with double-digit acceleration towards the end, primarily fueled by women's apparel and the 501 category. Despite initial weather challenges, key markets like the UK, Germany, and Italy performed strongly. Operating margins also improved, indicating a robust recovery and setting a positive outlook for the year, with pre-orders for spring up mid-single digits.

The company provides Q4 financial guidance, highlighting expected business momentum despite tariffs and macroeconomic complexities. It anticipates organic growth of 6%, aiming for mid-single-digit growth, with EBIT margin projected to reach mid-11%. Tariffs are forecasted to impact gross margin and EPS, though mitigation efforts are underway. The firm maintains a conservative stance, acknowledging potential demand impacts while noting stable trends as of September.

A company's market leadership in denim accelerates, with product innovation and market expansion driving growth. Despite conservative planning, global consumer resilience is observed, highlighting a strategic approach to holiday season preparation without underlying demand changes.

Discusses Levi's fourth consecutive quarter of high single-digit organic growth, attributing success to unit growth across geographies and categories. Highlights Levi's brand trust during uncertainty, upcoming holiday planning with a robust lifestyle assortment, and continued marketing efforts featuring Beyoncé and Shibui.

The dialogue focuses on the analysis of gross margin and distribution costs in Q3, highlighting the impact of warehousing and distribution center activities. It also discusses the timeline for achieving a 15% margin, emphasizing the potential for margin improvement as operations stabilize.

The dialogue discusses factors contributing to a higher-than-expected growth margin, including structural mix improvements, moderate pricing strategies, and FX benefits. It also covers the ongoing transformation of the distribution network to support omnichannel sales, resulting in short-term cost increases but anticipated long-term savings. Additionally, the conversation touches on the leverage in SG&A expenses and the impact of marketing and distribution costs on overall financial performance.

The dialogue outlines a strategic plan to reach a mid-level EBIT margin of 15%, emphasizing gross margin expansion, advertising reinvestment for brand strengthening, and leveraging SG&A as the company transitions to mid-single digit growth. A five-year projection suggests 200 basis points of SNA leverage, with an additional 50 basis points allocated to advertising to drive revenue and enhance brand strength.

The dialogue highlights the wholesale business's growth, attributed mainly to strong performance with existing partners and successful fashion fits, especially in women's and lifestyle segments. New account additions, like Western wear and Cavenders, also contribute, but the bulk of growth stems from current collaborations. Inventory levels within the retail channel are managed effectively, supporting the positive growth trajectory across various segments including US, Asia, Latin America, and the signature value consumer business.

Discussion highlights steady growth in Americas retail, emphasizing DTC and wholesale channels, with plans to double store count and enhance product pipeline, particularly in women's segment, aiming for healthy Q4 performance through strategic execution.

Despite macroeconomic uncertainties, the company anticipates strong DTC growth and SKU rationalization progress, achieving 15% fewer SKUs with a 20% increase in SKU productivity, driven by a global common assortment strategy, while facing expected declines in US wholesale due to a 53rd week comparison and cautious channel management.

The dialogue explores the factors influencing gross margin, highlighting pricing opportunities, structural improvements, and product cost savings as tailwinds. Conversely, tariffs pose a significant headwind. The discussion outlines a strategic approach to navigating these elements in the upcoming fiscal year, emphasizing the importance of global pricing strategies and cost management.

Discusses the acceleration in tops business growth, highlighting strengths across channels and genders, with a focus on expanding into dresses and jumpsuits. Aims to balance the current 3:1 bottoms-to-tops ratio towards a 1:1 goal, emphasizing the importance of driving both newness and core product support for a complete denim lifestyle offering.

A company discussed its pricing strategy implemented in Q3, noting no adverse effect on demand. The focus was on thoughtful pricing, innovation, and product segmentation, including premium offerings, to maintain consumer interest. Plans for Q4 include continued pricing adjustments, emphasizing value and market positioning.

Discussed the impact of pricing initiatives on consumer demand and wholesale partner sales, noting resilience in consumer response and consistent sell-in to sell-out ratios, maintaining optimism for future sales momentum.
要点回答
Q:What factors contributed to the consistent execution of Levi Strauss and Company's strategic priorities?
A:The consistent execution of Levi Strauss and Company's strategic priorities was attributed to strong sales and profitability in the direct-to-consumer channel, solid global wholesale performance, and robust core and focus area results. The company's pivot to become a DTC-first head-to-toe denim lifestyle retailer was emphasized.
Q:What are the key financial results and growth strategies for Levi Strauss and Company's third quarter fiscal 2025?
A:Levi Strauss and Company reported a fourth consecutive quarter of high single-digit organic revenue growth. The revenue growth was broad-based across all business segments including DTC and wholesale, international, and domestic. The CEO highlighted strong sales and profitability in the direct-to-consumer channel, solid performance in global wholesale, and robust core business with significant growth in focus areas like women's and tops. The company also raised full-year revenue and EPS guidance. Looking ahead, the company plans to continue building on its strategies through impactful marketing campaigns, strategic partnerships, and product pipeline innovation.
Q:What are the indicators that suggest Levi Strauss and Company's momentum will continue?
A:Several factors indicate that Levi Strauss and Company's momentum will continue: the effectiveness of its narrow focus in maximizing the potential of the Levi brand, the large and growing total addressable market for denim, leadership in denim positioning the company for success, the success of the DTC-first strategy, and continued growth opportunities in international markets, particularly in Asia.
Q:What are the highlights from the third quarter in the context of the company's strategies?
A:Highlights from the third quarter include strong performance across the Levi brand's strategies, such as successful campaigns with Beyonce and Shibuichi, innovative collaborations with Nike and Toy Story, and the evolution towards a head-to-toe denim lifestyle retailer. The quarter saw strong growth in the bottoms business, revival in low rise styles, and the introduction of new fits and fabrics, as well as a well-positioned merchandise assortment and marketing campaign for the holiday season.
Q:How did Levi Strauss and Company's direct to consumer sales perform?
A:Levi Strauss and Company's global direct to consumer sales were up 9%, driven by higher sales across all channels. Productivity initiatives resulted in more than 400 basis points of margin expansion in the quarter, and strong results from store optimization efforts improved both the consumer experience and store productivity.
Q:What is the current momentum in the denim category and from the consumer?
A:The momentum in the denim category is accelerating both in the U.S. and globally, and as the market leader, the company is well-positioned to take advantage of this. The company has been gaining market share in youth premium and with its signature business.
Q:What market share positions does the company hold in the denim category?
A:The company holds the number one market share position in the U.S. and globally for both men's and women's denim.
Q:What are the recent market share gains and driving factors for the business?
A:The recent market share gains are attributed to product innovation and newness across fits, fabrics, and silhouettes, including strength across various categories like top, and the company is expanding its addressable market from just denim bottoms to a full head-to-toe denim lifestyle.
Q:How is the consumer response to the company's strategies and product?
A:The consumer continues to be resilient and responds positively to the company's strategies and products, as evidenced by a fourth consecutive quarter of high single-digit organic growth and broad-based strength across geographies and product categories.
Q:What is the company's approach to building its future and what consumer segments does it focus on?
A:The company is building its future on expanding beyond just denim to a full denim lifestyle. It focuses on a variety of consumer cohorts and operates with a strong presence in the U.S., especially during times of uncertainty when consumers turn to trusted brands like Levi's.
Q:What are the company's expectations for the fourth quarter and upcoming holiday season?
A:The company expects to maintain health and momentum in the business through the fourth quarter, driven by robust holiday planning and a lifestyle assortment of products that are seasonally relevant. The company is also anticipated to continue leveraging marketing campaigns to connect with consumers during the holiday season.
Q:What recent changes in gross margin and distribution line are mentioned, and what factors contribute to these changes?
A:Gross margin grew by 110 basis points higher than expected, attributed to three factors: a more favorable structure mix with higher women's DTC and international sales, moderate pricing driving higher full-price sales, and an FX benefit. The distribution line is currently running at the end of sales, and while it is below 50% in the current period, it is expected that gross profit dollars will continue to grow at a faster pace than sales.
Q:What is the goal of the company's distribution network transformation?
A:The company is transforming its distribution network to a hybrid model built for omnichannel, from a manual network that was built for wholesale. This is expected to lead to cost reductions and improved efficiency over time.
Q:What is the short-term impact on distribution costs, and what is the expected timeline for ramping down parallel running of distribution centers?
A:Distribution costs have increased by 7%, with about half of the increase due to reclassifying expenses from selling to distribution for e-commerce and the other half from volume growth and the cost of running two distribution centers in parallel. The company expects to ramp down the parallel running of the distribution centers by the end of the first quarter in 2026.
Q:How does the company anticipate the EBIT margin for the year?
A:The company expects the EBIT margin to end the year in the mid-levels, representing growth over the last couple of years.
Q:What are the key components of the company's strategy to achieve a gross margin expansion and leverage, as well as a bit of reinvested advertising?
A:The company's strategy to achieve gross margin expansion includes continued structural improvements and aims for a five-year gross margin expansion of 200 basis points. They also plan to reinvest a portion of their budget in advertising to strengthen the brand and drive revenue, which is expected to present a 50 basis point headwind.
Q:What factors drove the growth in the wholesale business, and how is inventory managed within the retail channel?
A:Growth in the wholesale business was driven by existing accounts, with consumers responding positively to the company's fashion fits, especially in women's wear. New accounts and partnerships such as Western wear and Cavenders also contributed. Inventory management is being simplified with SKU rationalization to align with initiatives and partnership strategies.
Q:Is the low single-digit growth in the Americas expected to continue into Q4, and how does the company plan to sustainably grow its business?
A:The company is optimistic about maintaining healthy business growth in the Americas, with the expectation of positive results in Q4. They plan to sustain growth by continuing to focus on DTC channels, driving units per transaction, conversion, and full-price sell-through. However, there is a recognition of the challenging macro environment and the need to be prudent when projecting results.
Q:What progress has been made in terms of SKU rationalization and how has it impacted the business?
A:The company has made significant progress in rationalizing SKUs by reducing them by about 15% compared to last year. This ongoing effort over the past 18 months has been enabled by a tighter globally common or globally directed assortment perspective, resulting in 40% of SKUs being globally common in the second half of 2025, up from under 10% a couple of years ago. This has led to a 20% increase in SKU productivity and indicates the team is operating more like a retailer, driving tailwinds in the business, especially in DTC.
Q:What pricing opportunities are being explored to affect gross margins?
A:The company is looking at pricing opportunities both in the U.S. and globally, with an eye on structural improvements in DTC and international divisions. The focus is on full price selling, which is not yet at 100%, suggesting there is clear opportunity for pricing actions. Additionally, they are examining product costs by simplifying the SKU portfolio, considering a shorter go-to-market calendar, and benefiting from a more favorable position of commodity markets compared to a year ago. Commitments have been made for product costing in the first half of the upcoming year, with an expectation to largely offset impacts from tariffs.
Q:How is the newness and excitement in tops contributing to the company's growth and what is the strategy for bottoms?
A:The company is seeing strength across channels and gender in the tops business, with a 9% overall growth for the quarter and a 10% year-to-date increase. Newness and core offerings in tops are contributing to the growth. The strategy for bottoms is to reduce the ratio from the current 3:1 to the goal of 1:1, which is in line with the company's mission to provide a head-to-toe denim lifestyle. As the company drives top sales, it expects to see an uptick in traffic and support the overall mission.
Q:What was the consumer response to the pricing actions taken in Q3?
A:Pricing actions taken in Q3 did not result in any negative impact on demand from customers or consumers. The company has been focusing on full price selling, which has helped maintain momentum. New products have also been performing well. In terms of future pricing strategies, the company is considering focusing on the price-value equation and segmentation of products to cater to different consumer segments, both in the U.S. and globally.
Q:How do sell-in prices to partners compare with sell-out results in the U.S. wholesale business?
A:Sell-in prices to partners have been consistent with sell-out results, indicating no hesitancy from partners to buy at higher prices. This consistency suggests that the company is optimistic about ending the year strongly and maintaining momentum into the next quarter.

Levi Strauss & Co.
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