Asana, Inc. (ASAN.US) 2026财年第二季度业绩电话会
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会议摘要
Asana's earnings call highlights the success of AI Studio in enhancing processes and driving ARR growth. Focusing on profitable expansion, the company targets high-potential accounts and scales AI-driven experiences. Despite market challenges, improved net retention and optimistic outlook on AI teammates signal strong growth prospects for Q3 and FY2026.
会议速览

The meeting introduced Asana's financial results for the second quarter of the 2026 fiscal year, discussed the expected benefits of the new product AI Studio, and adjustments to the company's financial forecasts and strategic planning. At the same time, it emphasized the company's market positioning, growth potential, and capital allocation strategy, including stock buyback plans.

Discussed the importance of teamwork collaboration and how Asana reduces friction in work through workmaps, enhancing goal clarity and team alignment. In the face of AI transformation, Asana is dedicated to leading collaboration management, helping organizations shift from passive response to active value creation.

Asana deeply integrates AI into workflows, providing secure and controllable enterprise solutions to accelerate team collaboration and productivity. The company's performance is stable, with rapid growth in international business. AI Studio performs well, customer base continues to expand, financial performance exceeds expectations, achieving efficient growth and profit expansion. In the future, Asana will deepen the integration of AI with core businesses, focus on key industries, and further enhance product competitiveness.

The conversation highlights the importance of deep understanding of customer needs, using industry language, customizing solutions, and achieving measurable results to enhance Asana's role in coordinating key business processes. Through the work graph, Asana provides a clear project view, connecting people, projects, goals, and timelines, laying the foundation for AI-driven team productivity and achieving cross-departmental alignment and shared goal execution. CIOs, CMOs, and business leaders expect to unlock the productivity of modern enterprises by using detailed process diagrams and clear improvement visions with Asana.

The conversation discussed the application of AI in enterprises, emphasizing the use of AI Studio and intelligent workflows to achieve work automation, improve team efficiency, and increase productivity. AI not only handles routine tasks but can also be embedded in projects, providing context awareness to optimize non-deterministic workflows, resulting in significant cost and time savings. Enterprises have already begun using these technologies to redefine work processes, achieve actual productivity gains, and undergo transformation.

Shared cases of enterprises such as Morningstar achieving process automation and improving work efficiency, saving labor costs through AI Studio. These cases span multiple industries, including finance, consulting, and chemical engineering, showcasing the wide-ranging benefits and potential of AI Studio in enterprise applications.

A leading AI basic model provider has significantly improved operational efficiency, especially in AI security and compliance, through standardizing key processes on Asana. Looking ahead, the company plans to accelerate market expansion, focus on high-potential customers, optimize partner models and self-service engines to promote its solutions in a more efficient manner. The goal is to achieve seamless collaboration between humans and AI through technological investments and platform optimization, enhance business outcomes, and look forward to sharing the transformative work experience brought by Asana with more teams.

The conversation showcased Asana's strong growth in the enterprise market, including significant improvements in core customers and international markets. Regions such as Japan have become bright spots for growth, and market share in non-tech industries has also increased, showing stable overall business performance.

Global sports, music, and entertainment company Lasseran has reached a multi-year agreement with Asana, including AI Studio and basic services, to optimize project management and resource allocation. AI Studio automates the creative production process, enhances customer health and value, and FS plan increases Asana seat utilization. Faced with the pressure of small business customer growth, Asana is responding by increasing conversion rates and developing AI-native self-service experiences. After the launch of AI Studio Plus self-service channel, self-service customers quickly increase consumption, and the pre-built AI workflow gallery is popular, especially in the fields of marketing, IT, and operations.

In the product roadmap for the second quarter, AI teammates are about to enter the public testing phase. Through global events such as the Work Innovation Summit, they have successfully attracted numerous international clients and partners, including senior executives from large enterprises in Australia and Japan. The events not only showcased the user-friendliness and potential of AI teammates, but also significantly increased business opportunities in the international market. Future plans include holding more events like this in London and New York to further promote the new features of Asana and AI Studio.

Q2 revenue exceeded expectations, showing significant growth year-over-year. The growth of core customers and high-spending customer groups is steady, with a stable renewal rate. The gross profit margin remains high, with research and development investment and sales expenses optimized to drive cost structure improvement.

Marketing expenses account for 45% of revenue, a decrease of 3% year-on-year, while GNA expenses account for 14% of revenue, a decrease of 1% year-on-year. By improving productivity and efficiency, the company achieved a significant increase in operating profit margin, exceeding expectations by 200 basis points, with a year-on-year growth of nearly 100 basis points. Profit growth was mainly due to the leverage of operating leverage, optimizing market investment, infrastructure and cloud costs, and controlling discretionary spending. The company also laid the foundation for long-term efficiency improvement and profit margin expansion by adjusting talent layout to lower-cost regions.

The report detailed the growth of the company's cash, marketable securities, and RPO, emphasizing the portion of RPO that can be realized within 12 months and its year-on-year growth. It mentioned adjusted free cash flow and stock buyback plans, demonstrating the company's focus on shareholder value and confidence in its long-term strategy.

The conversation involves the financial forecasts for the third quarter and full year of fiscal year 2026, including expected key indicators such as revenue, non-GAAP operating income, and net profit. It is anticipated that Q3 revenue will grow by 7.4% to 8.5%, non-GAAP operating income will be $12-14 million, and the full-year revenue target is adjusted to $780-790 million, reflecting healthy growth in the small and medium-sized enterprise sector while also noting challenges brought about by changes in the search market.

The meeting emphasized the key role of AI Studio in driving long-term growth, acceleration, and profitability improvement. The team is optimistic about the comprehensive promotion of AI Studio, believing that intelligent workflows and self-service will significantly promote long-term growth and consumer revenue. The meeting also introduced the rules for the Q&A session to ensure that every participant has the opportunity to ask questions.

Discussed the application of AI in enterprises, especially how to enhance productivity through human-machine collaboration. Emphasized the potential of Asana in AI-driven workflow management and its key role in enterprise digital transformation. Shared personal work experience at several industry giants, how to apply these experiences to current challenges, and optimistic expectations for the future development of collaborative work management field.

The dialogue focuses on deepening cooperation with customers and utilizing AI technology to provide key workflow support in multiple industries, aiming to create a more outstanding user experience and drive industry innovation and transformation.

Discussed the application cases of AI basic model company service expansion, evaluated its scale and replicability, analyzed the current market demand environment, especially the progress of transactions between small and medium enterprises and enterprise-level, and outlook for annual trends.

The discussion focused on the repeatability and scalability of AI studios application in clients, accelerating customer onboarding speed through pre-packaged intelligent workflows. It was also observed that the market demand environment remains stable, despite the trend of cautious buyers and extended decision-making cycles, new business activities are performing well in enterprise and small and medium-sized enterprises. In response to the challenges brought by changes in search engine behavior, measures are being taken to improve the quality of traffic. Although top traffic has declined, the conversion rate has improved, indicating that audience intent is clearer.

Discussed the pressures facing the SEO field and the impact of AI overview on organic traffic, proposed tackling challenges by building a modern self-service AI experience, optimizing content strategy and technical architecture, implementing intelligent interactions and personalized strategies. Emphasized the importance of continuous innovation and adaptation in an AI-driven buyer discovery and decision-making environment, ensuring that strategy adjustments are reflected in current digital predictions.

The double-digit growth in SMB business performance in Q3 was discussed, but the impact of AI search on low-intent traffic was pointed out. Although the team has taken proactive measures, they still need to be vigilant about future risks. At the same time, the improvement in net retention rate in the second quarter was mentioned, due to strong performance in expansion and downgrade activities and continued improvement in Logo churn. However, a cautious attitude towards future NRR was expressed, believing that it is necessary to continue observing whether current trends can be sustained.

Discussed the progress of negotiations on large renewals in the technology sector, with a focus on the use of major accounts and how to leverage AI Studio to enhance performance. Emphasized the transparency in future renewal situations and strategic considerations for the application of AI technology.

Discussed improving global renewal leaders and early intervention in the renewal process to achieve stable and increasing customer renewal rates in the technology industry. Emphasized that non-technology industry is growing faster, but the adoption of AI studios and basic service plans is driving account health improvement. Additionally, discussed how to help customers improve collaboration efficiency through productizing AI templates and optimizing search results, and how to increase brand visibility in AI search through investment to promote higher conversion rates.

Discussed the importance of AI providing context through work maps in enterprises, as well as how AI teammates can collaborate with humans to understand complex workflows, thus significantly increasing productivity. Emphasized that the future direction of enhancing productivity in enterprises lies in AI's ability to understand detailed information such as tasks, relationships, and goals, and play a role in actual execution. At the same time, it mentioned the possibility of enterprises becoming thought leaders in guiding innovation in the application of AI in enterprises.

The conversation discussed the importance of partners in the AI Studio project and their contributions, pointing out that partners play a crucial role in driving AI Studio use case development and promoting customer deployments. At the same time, partners also play a core role in many integrated transactions, especially in the EMEA and Japan regions. The company is continuing to invest in partner relationships in order to achieve higher net retention rates through partner-managed accounts, thereby driving business growth.

Discussed was how AI Studio enhances user engagement through expanding access permissions and providing basic version services, focusing on credit consumption and adoption of valuable use cases to facilitate the transition to paid plans. Emphasized was the role of AI Studio in improving customer stickiness, reducing churn risk, and accelerating company growth, with the expectation that AI Studio will make a more significant contribution to ARR.

The current situation of technology renewal was discussed, pointing out that compared to the previous year, the performance of technology renewal is healthier, mainly due to the company's refined management of the renewal process and customers' more cautious approach to technology investments. When customers integrate technologies, they are more inclined to retain platforms with high usage rates and high team participation, such as Asana, which further promotes the success rate of renewals.

The decision to adjust the recruitment activities originally scheduled for the second quarter to the second half of the year was discussed, emphasizing that this was a proactive choice based on time planning rather than a decrease in recruitment needs. All plans have been fully incorporated into the latest guidelines.

Discussed the market expansion strategy of AI Studio, including attracting small businesses and new customers through self-service, as well as promoting within existing customers, especially those who have already used rules and workflows to accelerate their workflow development. The strategy also involves directly selling AI-driven workflow solutions to new customers, especially in the EMEA and Japanese markets.

The conversation revolves around the application of AI in enterprise workflows and technological upgrades, pointing out that AI needs to understand the context of the workflow to be effective, emphasizing the trend towards AI in modern workflows. It mentions the pressure of technological downgrades in the second quarter, but on a smaller scale, mainly concentrated on large customers in the technology sector and related to seasonal factors.

Discussed the current demand trends of the enterprise market and the small and medium-sized enterprise market, despite facing pressure from the top-of-the-funnel. However, with a multi-product market strategy, self-help measures such as AI Studio, and partnerships with MasterCard, there is hope for achieving good growth in the second half of the year.

At the end of the meeting, the speaker thanked all participants for attending and announced the upcoming participation in Citibank Hyper Sandler and Wolf industry conferences. At the same time, the speaker provided contact information for investor relations and expressed expectations for the attendees, and finally officially announced the end of the meeting.
要点回答
Q:What is the impact of AI Studio on a fast-growing consulting firm?
A:The fast-growing consulting firm has streamlined client intake, resource allocation, and lead enrichment by building AI-powered workflows using AI Studio, saving its consultants up to 15 hours per month each, allowing them to deliver more value to their clients.
Q:How is a global chemicals company using AI Studio?
A:The global chemicals company is expanding its use of AI Studio from Ly Ly to Ly Ly users by consolidating Jira and other legacy tools into Asana. AI Studio is being used to automate IT intake workflows, resulting in faster and more accurate processing of requests.
Q:What is the role of AI Studio for a successful MBA franchise?
A:The successful MBA franchise has expanded sixfold by consolidating Right and smart sheets into Asana. Their IT, guest experience, and construction teams are using AI Studio to build an intelligent prioritization system to identify priorities with the highest impact and focus resources.
Q:What has the AI foundational model provider done with Asana?
A:The AI foundational model provider has nearly doubled its footprint by standardizing critical processes on Asana. They have leveraged Asana to automate many risk intake workflows, including those for AI safety and compliance, allowing for more efficient operations while maintaining the rigor required by their mission.
Q:What are the plans for AI Studio's future according to the speech?
A:The plans for AI Studio's future include building on feedback from customers, making AI Studio speak their language, integrate with their workflows, and deliver measurable outcomes across various departments like IT, marketing, software development, and operations. The goal is to reach more customers with speed and efficiency by enhancing market execution and focusing on high-potential accounts.
Q:What is the enterprise motion for Asana?
A:The enterprise motion for Asana includes growing the number of customer net adds and core customers spending $5000 or more. The company is expanding its international markets, with global demand particularly strong in EMEA and Japan, leading to international revenue growth of 13% year over year. Asana is also being implemented across diverse business divisions and in non-tech sectors.
Q:What is the strategic initiative related to customer health and retention?
A:The strategic initiative related to customer health and retention is the Foundational Service Plans (FSPs). These plans have shown a script increase in seat utilization within 45 days of adoption and systematically enhance price to value alignment for customers. Asana is seeing incremental benefits in retention, expansion, and seat growth, with NRR improving to 114% from 112% in the previous quarter.
Q:What are the upcoming plans for AI Studio and customer events?
A:AI Studio Plus for self-serve customers is available, with a strong response from the self-serve base. Asana plans to demonstrate new capabilities for AI teammates at upcoming Work Innovation Summit events in London and New York, showcasing how these products can drive specific business outcomes for customers.
Q:What was the outcome of the Q2 revenue and how many core customers does Asana have?
A:Q2 revenues came in at 196.9 million, exceeding the high end of guidance by 12%. Asana has over 25000 core customers, with revenues from core customers growing script year over year. In Q2, there were 770 customers spending $100000 or more, representing a 19% year-over-year growth in this cohort. The overall dollar-based net retention rate was 114%, with core customer NRR at 96% and NRR for customers spending $100000 or more at 95%.
Q:What are the main focus areas for driving efficiency and profitability mentioned in the transcript?
A:The main focus areas for driving efficiency and profitability include maximizing operating leverage from the strong growth margin, scaling the business, and focusing on and allocating resources towards higher leverage areas.
Q:What are the financial results and productivity gains reported in the transcript?
A:Financial results and productivity gains reported include a decrease in expenses such as RD expenses by 24% of revenue, sales and marketing expenses by 3% of revenue, and G&A expenses by 1% of revenue. The company delivered a script operating margin of 15 basis points above the midpoint of the operating margin guide, with an almost 100 basis point improvement year over year.
Q:What are the revenue and profitability expectations for Q3 and the full year?
A:The revenue and profitability expectations for Q3 are revenues of $197.5 million to $199.5 million, representing 7.4% to 8.5% growth year over year, with a non GAAP operating income of $12 million to $14 million and non GAAP net income per share of 6 cents to 7 cents. For the full year, the updated revenue guidance is $780 million to $790 million, representing 8 to 9% year over year growth, with non GAAP operating income adjusted to script to script million and non GAAP net income per share of 23 cents to 25 cents.
Q:How is the company planning to use its balance sheet and cash flow?
A:The company plans to continue taking a disciplined approach to capital allocation, which includes share repurchases as an effective way to return value to shareholders while offsetting dilution. This quarter, the company bought back 27.8 million of its Class A common stock, and as of July, it had $95 million remaining for repurchases.
Q:What are the new priorities for driving long-term growth and margin expansion?
A:The new priorities for driving long-term growth and margin expansion include expanding AI Studio across the full customer base and team members, and leveraging smart workflows and self-serve to be a powerful driver of long-term growth and consumer revenue.
Q:What are the areas of focus for the company when it comes to AI overviews and their impact on organic traffic?
A:The company has been focusing on investing in measurable improvements by building modern self-service AI-driven experiences, evolving content strategy and technical infrastructure to maintain visibility and authority in AI and LLM customer research and discovery, and implementing smarter engagement and personalization based on buyer behavior to drive improvements in acquisition and expansion.
Q:What has been the impact of AI search on the company's business and what measures are taken to mitigate its impact?
A:AI search has disrupted some of the low intent traffic, leading to continued risk in the company's business. Ann and her team have been proactive in mitigating this impact, and the company has built continued risk into the second half guide.
Q:How is net retention particularly in the tech vertical affected by AI Studio and foundational service plan adoption?
A:AI Studio and foundational service plan adoption have benefited net retention, especially in the tech vertical. The company is seeing improvements in logo churn and overall stability in tech vertical renewal discussions. Healthy AI Studio and foundational service plan adoption is mitigating some of the headwinds in growth.
Q:What is the expected impact on NRR if the large TCB renewal deal does not continue?
A:If the large TCB renewal deal does not continue, the NRR would have been about 10 basis points better than what was reported in the current quarter. Without that one large downgrade, NRR would be closer to a level that would not adversely impact growth.
Q:What progress is being made in the adoption of AI teammates and the work graph?
A:The company is just scratching the surface with the potential workflows that AI teammates could facilitate. AI teammates are expected to be rooted in the work graph and can reason alongside humans to understand the rich context and decide the next steps for execution.
Q:What role are partners expected to play in the future with AI Studio and foundational service plans?
A:Partners are a critical part of the company's strategy and growth. They have been instrumental in helping customers build and deploy AI Studio use cases. Partners are expected to play a significant role in the company's consolidation deals and are critical for driving net retention rates.
Q:How is the company expanding access to AI Studio and measuring the success of this expansion?
A:The company has expanded access to AI Studio by introducing AI Studio Basic for paid Asana customers, which provides a trial allotment of credits. The focus is on measuring credit consumption and the types of value-added use cases customers are adopting. The company is also investing in the AI workflows gallery to showcase valuable use cases. The goal is to drive adoption and valuable use case adoption as a measure of success.
Q:What are the key performance indicators for AI Studio that are being watched?
A:The key performance indicators for AI Studio being watched include the self-service pipeline development, conversion from the free tier to paid, and the level of AI Studio mitigating downgrade risk.
Q:How have tech renewals performed compared to expectations in the current year versus the previous year?
A:Tech renewals have been performing better compared to a year ago, supported by greater operational scrutiny, better management of renewals, and customers being more intentional about their tech investments.
Q:What is the reason behind the timing shift in the hiring process?
A:The timing shift in the hiring process is a deliberate decision, and the hired personnel will join in the second half. This is fully reflected in the guidance provided.
Q:What is the go-to-market strategy for AI Studio, and how is it expanding within existing customers and attracting new ones?
A:The go-to-market strategy for AI Studio includes self-serve availability for smaller corporate accounts, selling into the installed base to provide additional value, and focusing on expanding with new use cases for net new customers. AI Studio is being adopted by new customers, especially in EMEA and Japan, that are looking for AI-driven workflow solutions from the start.
Q:What differentiates Asana's approach to AI in the enterprise?
A:Asana's differentiation in the approach to AI in the enterprise is the recognition that guardrails are essential for AI to understand context and deliver value. These guardrails include understanding ownership, dependencies, tasks, projects, goals, and timelines. Asana aims to modernize workflows with human-AI collaboration, leveraging its existing AI Studio on a collaboration platform.
Q:What is the anticipated impact of AI on productivity in the enterprise?
A:The anticipated impact of AI on productivity in the enterprise is significant, as AI-enabled workflows that facilitate human-AI collaboration are expected to unlock substantial productivity gains.
Q:Where is Asana seeing downgrade pressure in the second half of the year?
A:Asana is seeing seasonal renewal base in the second half of the year with tech downgrades, which are smaller in scale compared to the previous quarter but still prevalent.
Q:How is the demand trend for both enterprise and SMB at the start of the third quarter?
A:The demand environment is seeing strong activity in new business for both enterprise and SMB. However, Asana is being cautious about how the current pressures affect SMB through the remainder of the year and plans to continue focusing on multiple products to address both markets.

Asana, Inc. Class A
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