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顺丰同城2025年中期业绩发布
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会议摘要
The company performed significantly well in the first half of the year, especially making breakthroughs in the sinking market and unmanned technology fields. Revenue exceeded one billion, net profit increased, and same-city delivery, last-mile business, and personal delivery services showed strong growth. The number of active merchants, annual active consumers, and riders increased, and progress in unmanned vehicle delivery technology proceeded smoothly. In the future, the company will continue to invest in AI technology and commercialize unmanned vehicles, aiming to deploy thousands of unmanned vehicles by 2028 to reduce costs, improve efficiency, and ensure sustainable growth. Management is optimistic about the performance in the third quarter, expecting the logistics industry to continue growing. The company will enhance market competitiveness through technological innovation and refined management.
会议速览
SF Same City 2025 Mid-year Performance Online Presentation: Management Shares Performance and Future Outlook
The online promotional event was hosted by the Secretary of the Board of Directors of SF Express, with management including the Chairman of the Board, Chief Financial Officer, Chief Technology Officer, etc., introducing the mid-term performance of 2025 to investors, including business performance, financial data, and future plans. During the meeting, the download method for performance announcements was emphasized, mentioning non-International Financial Reporting Standards indicators, and a Q&A session was arranged for investors to engage in in-depth communication.
SF Express's performance in the first half of 25 years: revenue exceeded 10 billion, net profit doubled.
In the first half of 25 years, SF's same-city revenue reached 10.24 billion RMB, a year-on-year increase of 49%, breaking the billion mark for the first time in a half year, with net profit increasing by 100% year-on-year, surpassing the level of annual net profit in 2024. The platform has more than 850,000 active merchants, an increase of over 50% year-on-year; 24.77 million active consumers annually, with improved user repurchase rate; and a 38% increase in rider efficiency.
Deep cultivation of the sinking market, dual driving of intra-city delivery and instant retail to drive performance growth.
In the first half of the year, the daily average number of completed orders in county towns doubled, with the volume of same-city delivery orders increasing by over 50% compared to the previous year. The average delivery time for orders within 3 kilometers is 23 minutes. The growth of food delivery and instant retail businesses is significant, with stable partnerships with major clients. Tea delivery revenue has doubled, while orders from chain supermarkets and pharmacies have reached a new high. Revenue from non-food products for business customers has grown by 35% year-on-year, indicating huge potential in the future for instant retail.
Multi-level merchant cooperation and upgrade of individual local delivery services.
Continuously optimize multi-level merchant cooperation to create a good ecosystem, including industry solutions for key account customers, intelligent marketing strategies for small and medium-sized merchants, and full-process matching solutions for traffic platforms. In terms of personal local delivery, strengthen brand awareness, improve service quality, expand into new scenarios, rapidly increase market income in lower-tier cities, and continuously increase penetration rate of products with delivery within hours.
Translation: Shunfeng's urban courier network helps business growth, and technology empowers to enhance operational efficiency.
Through a flexible and elastic rider network, SF Same City complements the traditional express network, optimizing the efficiency of end-to-end operations and achieving rapid growth in delivery and collection services. The scale of e-commerce deliveries has expanded, and the collection business meets peak demand, with daily collection volume increasing by 150%. On the technological front, strengthening intelligent distribution, forecasting, and monitoring enhances the digital operational efficiency of businesses, optimizes rider scheduling and route planning, and improves productivity and income.
Technology empowerment and rider development drive each other, SF Express builds an efficient delivery ecosystem in the same city.
In the first half of the year, the company promoted the application of AI large models in multiple scenarios, launched a self-developed AI toolkit to improve operational efficiency; continued to explore intelligent logistics, invested in over 300 unmanned vehicles operating in more than 60 cities nationwide; insisted on putting riders first, with 1.14 million active riders per year, a 38% increase in efficiency, significant improvement in income, and holding over 7,000 offline activities to build a comprehensive rider support system, ensuring stable capacity support for quality services.
Company's semi-annual financial report: Income doubled, gross profit margin stable, profits exceed expectations.
Reported the company's financial situation for the first half of the year, with income exceeding one hundred billion and expected to double in three years. Although the gross profit margin has slightly decreased, it remains stable, and profits are better than expected. Income growth is strong, not only because of the food delivery competition, but also because of increased confidence in the third quarter. Marketing expenses have been reduced, research and development expenses have increased, and administrative expenses have been increased for talent incentives, resulting in overall operational efficiency improvement.
High-quality service and new products drive the growth of the express delivery business.
By providing high-quality services, we have deepened our cooperation with large clients, driving stable growth in TO B business. TO C business has benefited from the launch of new products, achieving a 13% growth rate, surpassing the market average. The last mile business is expected to continue to grow rapidly due to deep cooperation with SF Express Group and cost advantages.
The company has turned losses into profits, with high growth expectations and recognized financial health.
The conversation focused on the company's transition from losses to profits, emphasizing the growth of the logistics industry, cost savings from increased order density, and the improvement in cost efficiency from AI tools. Management has set a goal of reducing rates to 4%, while maintaining investments in research and development and talent attraction. The financial situation is strong, with ample cash reserves, good accounts receivable management, no overdue bad debts, and overall financial health recognized by investors.
First half of the year performance summary: Seizing the takeaway dividend, overcoming operational challenges, accelerating future expansion.
The first half of the year performance has three major highlights: seizing the dividends of the takeaway industry, overcoming operational challenges and accelerating future development. This includes the rapid growth of the takeaway business, the stability of operational fundamentals, and the accelerated layout in areas such as lower-tier markets, unmanned operations, consumer-end business, and breakthroughs in e-commerce costs. This achieved fast and good growth, laying a solid foundation for sustainable growth next year.
Interactive Q&A session begins: Guidelines for asking questions and details on how to participate.
The dialogue introduced the operational guidelines for the interactive Q&A session, including how to pose questions by typing "star one" and how to cancel a question by typing "star two", ensuring that participants can smoothly ask questions.
Discussion on the feasibility and brand concentration of the large cycle of the takeaway industry and the subsidy for tea drinks.
Discussed the development prospects of the takeout industry as a long-term and cyclical industry, analyzed the feasibility of subsidies for high-frequency and low-cost product categories such as tea drinks, and their impact on profits. At the same time, highlighted the trend of increasing brand concentration and the new consideration of third-party logistics platforms in the selection of merchants.
Analysis of the trend of cooperation between the restaurant industry and third-party logistics in the background of the takeaway war.
Discussed the dividends and challenges of the catering industry in the same city takeaway market, pointing out the increase in brand concentration and the obvious advantages of third-party logistics. Emphasize the importance of brand continuity and service guarantee, as well as strategy adjustments for future layout.
Rider stability and management strategies: Practices of system upgrading and cost control for guaranteeing system improvement.
The stability and management strategy of riders were discussed, emphasizing the upgrading of the guarantee system and cost control. In April, JD.com's entry intensified competition, but market returned to normal after May, with costs remaining stable or even decreasing. The company effectively stabilizes its rider team through refined management, internal promotion opportunities, and cultural management measures such as social security and captain promotion, especially addressing the emotions and respect needs of young riders. Even in the subsidy war, the company maintained the stability of core riders without significantly increasing subsidies, demonstrating strong rider management capabilities.
Analysis of the progress of Key Accounts in the first half of the year and retail category growth, and outlook for the fourth quarter of the company.
In the conversation, the management team shared the progress of the company in the field of Key Accounts (KA) in the first half of the year, including the direction and plans for cooperation with top brands, as well as innovative solutions such as bundled concepts. In the retail category, the growth rate of supermarkets and pharmacies is relatively fast, and the company is focusing more on increasing the number of stores to drive business. For the third quarter, the management team predicts that performance will be higher than the second quarter but lower than the first half of the year, showing optimism for the fourth quarter.
Exploring group collaboration and autonomous vehicle business: accelerating the upgrade of last mile services.
The dialogue focuses on the promotion of group collaboration and autonomous vehicle business, sharing the current cooperation status and future plans in fields such as package handling and autonomous vehicles. It emphasizes the importance of solution capabilities and the vision for autonomous vehicle operation, showcasing the dual improvement of business growth and service quality.
Application progress and future planning of AI and unmanned vehicle technology in reducing costs and increasing efficiency.
The meeting discussed the progress of AI in intelligent scheduling, subsidy marketing, and management efficiency improvement, as well as the cost savings and future scaling plan of unmanned vehicles on high-density route orders. It is expected that by 2028, thousands of unmanned vehicles will be deployed, with the scale of investment determined by cost optimization, technological advancement, and traffic rights approval.
要点回答
Q:What are the highlights of the core operating indicators of SF Express City in the first half of 2025? What are the development priorities of SF Express City in the business field?
A:In terms of core operating indicators, the number of active merchants on the platform has exceeded 850,000, with a year-on-year growth of over 50%, including an increase in the number and proportion of KA customers. The number of active consumers on the platform has increased to 24.77 million, with a continuous increase in user repurchase rate. The number of active riders on the platform has reached approximately 1.14 million, with a 38% year-on-year increase in rider efficiency. In addition, the company's services cover over 2,300 cities and counties nationwide, with the daily order completion quantity in county towns doubling, and a more than 50% year-on-year increase in same-city delivery service orders. At the same time, the fulfillment rate during holidays and inclement weather remains above 95%. In terms of business development, SF Express continues to deepen cooperation in the fields of catering delivery and instant retail, seizing new opportunities, stabilizing relationships with major clients, and demonstrating competitive advantages in all categories and scenarios. For example, in the catering sector, the company helps chain restaurants reduce costs and increase efficiency through diversified traffic channels and centralized management of delivery orders, with tea delivery revenue doubling year-on-year. In the instant retail sector, the company continuously expands cooperation with major clients such as supermarkets and pharmacies, achieving significant results in cooperation with chain supermarkets and multiple chain pharmacies, with a 35% year-on-year increase in non-dining product revenues on the B-side.
Q:In this communication meeting, how will the management interact and communicate? How is the overall performance of Shunfeng City in mid-2025?
A:At this meeting, Mr. Sun Haijin, Chairman and CEO of the Board, will give a summary speech, and will participate in the Q&A session with Mr. Chen Xiwen, Executive Director and CFO, and Mr. Chen Lin, Executive Director and CTO, for in-depth discussions with everyone. In the first half of 2025, SF Express achieved high-quality revenue growth in the city, breaking the hundred billion mark for the first time. Net profit continued to increase, surpassing the financial performance of the full year last year. Specifically, the company's revenue reached 10.24 billion yuan, a year-on-year increase of 49%; gross profit was 680 million yuan, a year-on-year increase of 44%, with a stable gross profit margin of 6.7%; net profit was approximately 140 million yuan, a year-on-year increase of 100%, surpassing the full-year net profit level of 2024. Adjusted net profit and net profit margin were 160 million yuan and 1.6%, respectively.
Q:What are the performance and highlights of personal local delivery and one kilometer business in the first half of 2025?
A:In terms of personal city delivery, the first half of 2025 realized a revenue of 1.3 billion yuan, a year-on-year increase of 13%, with continuously growing brand awareness. Channels including SF city delivery mini program, APP and website saw rapid revenue growth. Exclusive delivery product revenue tripled year on year to meet high value, high timeliness demand. Revenue in the sinking market increased rapidly, with the penetration rate of hourly delivery products continuously increasing, especially strengthening the capability of hourly delivery services for medium and long distance segments. The revenue of one kilometer business reached 4.4 billion yuan, a year-on-year increase of 57%, with the flexible rider network effectively supporting the efficiency improvement of end-to-end operations. Various businesses achieved rapid growth, such as the scale of e-commerce package delivery, night-time receiving, and same-city express speed-up services.
Q:How does SF Express optimize merchant structure and create a good ecosystem for local services?
A:Through promoting a multi-level business cooperation strategy, SF Same City utilizes the collaborative advantages of KA clients to provide customized industry solutions for improving the centralized management and delivery efficiency of businesses. At the same time, it uses its own transportation resources to ensure fulfillment capabilities during peak periods. Additionally, it focuses on the operations of small and medium-sized merchants, nurturing merchants within the platform through intelligent marketing strategies, and providing end-to-end matching solutions for multiple traffic platforms to support healthy and diverse growth in the industry.
Q:What measures and achievements has SF Express taken in technology applications and innovative services in the same city?
A:SF Express continues to build its technical capabilities in big data analysis and AI algorithms. In the first half of this year, it actively promoted the application of AI large models in multiple scenarios and launched a series of self-developed AI intelligent toolkits to enhance the overall experience and efficiency. In addition, it actively explores the commercial application of intelligent logistics and unmanned delivery technology. Unmanned vehicles have been put into daily operation, combined with the rider network to strengthen the end-to-end delivery capabilities, and create a rider-friendly platform to increase rider income and benefits. At the same time, it cares about the lives and mental health of riders through activities, public welfare funds, and other means, providing comprehensive support to stabilize the underlying capacity.
Q:In the semi-annual financial report, how was the company's revenue growth? What is the company's expectation for revenue growth in the third quarter?
A:The company's revenue has exceeded one hundred billion within the first half of the year, and based on the data from the first quarter of 2025, the revenue growth is very strong, reaching around 40% even before the food delivery war began in May. Even just looking at the half-year report, the revenue growth is very significant. Although the third quarter has not ended yet, the company is confident in the revenue growth for the third quarter, expecting it to be even better than the second quarter, with overall rapid revenue growth.
Q:What are the main driving factors for the increase in company revenue?
A:The main drivers of income growth include the deepening of cooperation with major clients in the TO B business due to quality services, a 13% growth in the TO C business, and a 57% growth in last-mile delivery services, all benefiting from the company's high service quality and expanding market share.
Q:What changes are there in the company's gross profit margin while income is growing rapidly and what are the reasons?
A:The half-year gross profit margin has experienced a slight decline, mainly due to the rapid increase in business volume when the food delivery competition started in May, leading to an increase in customer acquisition costs. However, with the improvement in supply capacity, customer acquisition costs have decreased after May, so the company remains optimistic about maintaining a stable gross profit margin.
Q:What investments and goals does the company have in terms of research and development expenses?
A:The company has seen an increase of over thirty percentage points in research and development expenses, especially with increased investment in AI and autonomous vehicles. It hopes to improve productivity and continuously optimize operational efficiency through these unmanned and AI tools.
Q:What is the reason for the increase in the company's administrative expenses? How is the company's performance in terms of profit and what are the future prospects?
A:Administrative expenses of the company have increased by more than thirty percentage points, mainly due to the implementation of a stock incentive plan this year to retain and attract top talents, ensuring that the benefits of management and core staff are competitive. Adjusted net profit has achieved rapid growth, turning from a loss in the year 22 to profitability in the following years, with the expectation of continued high growth in the future. This is mainly due to strong demand in the industry cycle, increased order density from improved quantities, cost savings from economies of scale, and efficiency improvements through AI intelligence. It is expected that the adjusted profit will continue to grow rapidly in the future.
Q:How is the company's performance in terms of profit margin after the adjustment?
A:After the adjustment, the company's profit margin has reached 1.6 percentage points, exceeding management's expectations. The main reason for this was the unexpected increase in income, while the gross profit margin remained stable, resulting in overall profits better than expected.
Q:What are the goals and strategies of the company in terms of rates?
A:The company's goal is to reduce the fee rate from the current 5.4 points to 4 points in the next one or two years. Although cost reduction is a priority, the company is more focused on investing in research and development, as well as talent introduction and other key areas, to ensure the core competitiveness of the company.
Q:In terms of the balance sheet, how is the company's cash reserves and accounts receivable situation?
A:The company's cash reserves remain at a high level of 2.4 billion, which can meet the future needs of equity incentives and stock repurchases. In terms of accounts receivable, there have been no overdue bad debts in the past six months, and the overall financial health is satisfactory to investors.
Q:Although there has been an explosion in tea consumption in the first stage, considering the lack of subsidies, how will the growth in the same city be managed next year?
A:We had in-depth discussions with our top clients on this issue long ago. Most of these clients are listed companies, and they are more anxious about sustainability issues than we are. These brands have already made arrangements and are willing to subsidize platforms. For the brand side, the decrease in subsidies helps educate the market, retain good customers and build brand recognition, thus enhancing brand strength. In addition, many brands are holding back on marketing expenses, as most of the subsidies are provided by platforms, and brand owners need to save ammunition for next year.
Q:In terms of dining in the same city, although there are profits, does it mean zero-cost purchases or very little subsidies?
A:Most of what we do is brand cooperation, with relatively high profit margins, and we cannot collaborate with the cost side on premium creation. Therefore, brands that value sustainability will choose to cooperate with third-party delivery services, as they can collaborate and achieve better sustainable results. In terms of operations, as a major key account (KA), we have an advantage in ensuring priority and can provide stable, controllable brand discourse services, which is also one of the factors that businesses consider when choosing third-party delivery.
Q:In the same-city delivery industry, how does the catering industry affect us? How sustainable is it? Additionally, what is the proportion of the company's B2C business to the overall business?
A:We believe that the catering industry does have a certain impact on our local delivery industry, but the long-term impact is manageable. Our B2C business accounts for less than 50% and we have our own independent network and business layout, which is unrelated to customer growth strategy.
Q:How does our company view the role of rider stability and the upgrade of protection system in the process of attracting riders? In addition, how do the short-term impact on costs and the long-term impact on operational resources?
A:Against the background of rapid development in the industry, we have taken measures in advance, such as operating at full capacity, to ensure the stable supply of delivery resources. Despite the rapid growth in order volume, our precise management of delivery riders and accurate market insights have kept costs from increasing significantly, instead leading to a slight decrease. Compared to other platforms in the industry, our management system is more stable, allowing for direct management of delivery riders and a better understanding and response to market changes, thereby ensuring the stability of delivery riders and capacity resources.
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