思摩尔国际控股有限公司 (6969.HK) 2025年中期业绩投资者发布会
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会议摘要
The company has achieved significant growth in vaping and HNB products, with strong market recognition and FDA approval progress in inhalation therapy. Revenue increased by 18.3% due to European market expansion and stable gross margins. Strategic focuses include decentralized management, R&D investment, and addressing consumer pain points. The company aims for sustainable growth, innovation, and market leadership by 2030, emphasizing compliance and technological advancements.
会议速览

During this crucial transition period in 2025, all business lines of the company, including electronic atomization products, HMB products, specialty atomization, inhalation therapy, and beauty atomization, have made expected progress. Among them, beauty atomization is actively developing and requires more support to achieve survival and growth; progress in other business lines such as atomization products, HMB, and inhalation therapy is in line with expectations. The company expresses gratitude to investors and looks forward to future development.

Looking back at the development of HMB business, the stock price was around 13-14 yuan ten years ago, thanks to investor support, the stock price performed well. In the past year, the company has cooperated with strategic partners, initial technological achievements have been made, business has expanded to Japan, Siberia and other places, and products have been recognized by consumers. Investors are optimistic about the future prospects of HMB business, the company continues strategic investment, and the future is full of expectations.

The dialogue emphasizes the outstanding advantages of Halo products in restoring tobacco flavor and achieving rapid heating in five seconds, which significantly enhances the user experience, especially in the Japanese market. Customers have high recognition of the products, and market investments and sales promotion activities have been effective, especially in the Sendai region. Looking ahead, the company plans to further optimize product market adaptability, expand customer base, and achieve maturity and popularity of HMB products through continuous technological innovation and product iteration, enhancing user satisfaction and market share.

The dialogue discussed the current development status of the electronic cigarette products as the core source of profit, pointing out the inactive nature of the Chinese market and the shift in business focus towards Europe, America, and some parts of Asia. The future development direction should pay attention to the impact of market trends and layout changes on business results.

The dialogue discussed the new opportunities in the US and European markets due to policy changes. The US market has strengthened regulatory enforcement and strict supervision of major brands, but also provided opportunities for differentiated brands. The European market has shifted towards product and technology-based competition due to policy interventions such as the ban on single-use products. The company has achieved a leading position in the US market with its strong product and technology innovation capabilities, and is confident about future development. Overall, the combination of policy changes, product technology, and organizational channels has driven the company's strong performance in the first half of the year, with optimistic prospects for future development.

The conversation emphasized that the company's investment in inhalation therapy products is gradually yielding results, including high praise during the FDA application process and pharmaceutical companies willing to pay contract signing fees as sales agents. This indicates a possible positive cycle in the future, and the company is confident in achieving its growth curve plan.

After experiencing a period of decline, the automated special purpose business is expected to stabilize and achieve a slight growth this year, thanks to new leadership and product innovation, which will contribute to the company's profit. The beauty atomization products have received positive reviews from consumers, and the company has strengthened its marketing team. It is expected to be profitable within the next two years.

Discussed the market development potential of the company's HMB products, pointing out the need to go through stages such as product introduction, development, and growth, with significant development expected in the next one to two years. At the same time, emphasized the importance of multi-business line layout and management upgrades, including agency cooperation, atomized beauty and other emerging fields, and increasing efficiency through small team major department system to achieve win-win results.

The dialogue emphasizes the company's confidence in its diversified business layout, as well as its strategy to achieve common dreams through employee incentive programs. It mentions that the company has overcome initial challenges and is moving towards a leadership position in the industry, calling for continued support and strategic determination to contribute to society and the world together.

Reported the financial performance for the first half of 2025, with a revenue growth of 18.3%, exceeding the initial expectations for the year. The gross profit margin remained stable at 37.3%, with research and development expenses totaling 72.3 billion, and sales and distribution costs increasing by 31.2%. Management expenses saw a significant increase due to one-time expenses, and efforts are being made to reduce costs and improve efficiency.

In the fourth quarter of 2023, the company introduced a long-term incentive plan, leading to a short-term increase in administrative expenses, but it is expected to reduce the proportion of administrative expenses in the long term. After adjustments, net profit decreased from 753 million to 737 million, a 2.1% decrease. Taking into account the impact of the incentive plan and taxes, actual profits increased by 8%. The first half of the year saw revenue growth in the high single digits, with profits exceeding expectations, and the European electronic vapor product market grew by over 30%.

The dialogue discussed the impact of the increase in U.S. tariffs on the compliant product market, as well as the performance of the company in the European, American, and Chinese markets. The proportion of revenue from the European market has significantly increased, while the American market has been affected by non-compliant products, but the performance of compliant product market has improved. Sales of compliant products in the Chinese market remain stable. The company has pledged to support customers in product launches, exceed milestones in inhalation therapy business, and plans to further expand its beauty atomization business. B-end business has grown significantly, and ODM business in Europe and other overseas markets has performed well.

The dialogue discussed the threat of disposable products to environmentally friendly products in the short term, but as many countries around the world, such as the UK, implement bans on disposable products, environmentally compliant products will dominate the market. At the same time, it emphasized the need to strengthen product development and channel capabilities to respond to market changes and ensure competitiveness.

The report reviewed the company's performance in the American, European and other markets, including compliance challenges, research and development investments, overseas operational expansion and management optimization measures, emphasizing patent advantages, market expansion and brand product growth strategies.

The report detailed the four main business segments of the company in the atomization technology field: nicotine delivery, special applications, inhalation therapy, and beauty atomization, emphasizing its core position and large user base in the global market. As an industry leader, the company provides comprehensive atomization solutions with a wide range of services, especially performing well in overseas markets. In the first half of 2025, the company's core business showed steady performance, demonstrating its continued influence and market competitiveness in the atomization technology field.

Starting in 2024, our brand's products have taken the largest share in the open platform product market. By continuously upgrading core products and developing new series to closely follow market demand, especially in the European market, we have seized the opportunities brought by structural changes and policy adjustments, achieved technological innovation and product optimization, and received high praise from consumers and commercial customers. In the first half of this year, the European market achieved a significant growth of 38%, showcasing the strong advantages of our brand in market insight, research and development capabilities, and compliance.

The discussion focused on the complexity of the US electronic cigarette market, including market fluctuations caused by legislative differences in various states and inventory clearance issues due to increased federal enforcement. Compliant companies are facing pressure, but it is anticipated that the market will gradually recover with the acceleration of OTA GMT approvals and increased transparency in PMT. In terms of H and B products, the company plans to collaborate with strategic clients to drive global market expansion, particularly making progress in Europe and Japan, aiming to achieve sustained growth within the industry.

The dialogue emphasizes that the company focuses on research and development, dedicated to solving user pain points, improving quality of life and health through technological means. It highlights the company's progress in the treatment of respiratory diseases and the innovation in beauty technology, including revolutionary developments from skin applications to 3D atomized transmission. Currently, the company has completed its research and development production plan, actively promoting commercialization, and has launched its first household product in the beauty field, receiving initial market recognition.

The conversation revolved around the key year of 2025 as the company's transformation year, discussing the rapid recovery of the electronic atomization business and the successful launch of HMB products, as well as the company's self-iteration and rapid growth under technological drive. Emphasis was placed on improving operational efficiency through platform-based products, localized marketing and operations, and active communication with regulatory agencies to ensure manageable product launch pace. At the same time, the company is exploring the beauty atomization business and continuously focusing on business models to enhance company performance. In the future, the company will focus on three main areas: electronic chips, materials, life sciences and medical, and integrated automation, aiming to achieve satisfactory results by 2030 as part of the ten-year plan.

Discussed the transition of the company from focusing on electronic cigarette products to also venturing into the HMP field, as well as the adjustment of business model from equipment-oriented to focusing on both products and equipment. Additionally, it introduced the change from centralized management to departmental authorization structure, emphasizing the importance of frontline decision-making, departmental empowerment, and incentive mechanisms, reflecting the company's comprehensive transformation and upgrade strategy.

The conversation discussed the transformation achievements in the first half of the year, emphasizing the external and internal opportunities brought by policy changes and technological innovation, especially the market recognition of non-combustible heating products, increased customer confidence, increased resource investment, future product iteration plans and strategic planning are consistent, showing good management and business transformation prospects.

Discussed the effectiveness of internal incentive mechanisms within the company, including stock incentives and year-end bonuses tied to performance, as well as the positive work atmosphere that results from this. Additionally, explored how companies can ensure that products meet regulatory requirements in the face of medium to long-term regulatory changes through research and development, compliance, and market insights, especially in the electronic cigarette industry. Emphasized that compliant and innovative products will be recognized by the market, and companies are confident in this.

The discussion centered around the performance of HMB products in the market and future planning, discussing product features, the stability of the customer base, market potential, and emphasizing the importance of product iteration, differentiated technology, and FDA approval as a key milestone event. The future possibility of achieving breakthrough growth within the company in the next five years was also discussed.

Discussed the importance of building the growth curve of the enterprise, as well as how to drive product iteration by addressing the existing pain points of HMB products, while also mentioning future capacity expansion and supply chain optimization plans. In addition, the company's market outlook for HMB products, including product design and order status, was explored, and considerations for future dividend plans were revealed, emphasizing the determination to maintain high market value and shareholder returns.

The company announced its fifth-year interim dividend plan, emphasizing the return on long-term support for shareholders. At the same time, it discussed the current financial situation and future capital expenditure needs, indicating that dividends will not affect future operating capital. Management stated that they are committed to enhancing future profitability, creating more value to reward shareholders, and welcome investors to contact the company's IR team regarding any other queries.
要点回答
Q:What are the key business achievements highlighted in the first half of the year?
A:The company has experienced progress in various business lines including electronic vaping products, HMB products, atomization for special purposes, and inhalation therapy. These achievements are in line with the company's expectations and have been emphasized as significant milestones in the transformation year of 2025.
Q:What is the significance of the HMB business line and how has it performed?
A:The HMB business line is considered a critical and profitable core, with notable performance and expectations from investors. The business has grown with strong support, and despite not reaching the desired level, the stock price has shown good growth. The HMB development strategy includes a 10-year plan with significant investments leading to the creation of new technologies that started to bear fruit in the first and second halves of the year.
Q:How has the company's HMB business performed in Sendai, Japan, and what highlights are there?
A:In Sendai, Japan, the HMB business has been well-received and is recognized by consumers, with a focus on the quality of restoration of taste, particularly the tobacco flavor, and the innovative five-second heating technology that has positively impacted user experience. Marketing activities in Sendai have been substantial, with significant investment and strong team organization by customers, leading to positive product reviews and increased confidence about future prospects.
Q:What strategic directions are being taken for HMB product development?
A:The company plans to use its expertise in technology and craftsmanship to assist customers in developing products that are better aligned with market needs. The company will extend its technologies to different customers to diversify its customer structure and ensure that HMB products remain technology leaders. The vision is to make HMB products smokers' preferred choice, thereby enhancing popularity and utilization rates.
Q:What is the current status of the vaping products business and what future development opportunities exist?
A:The vaping products business has seen positive results, with development focusing on the US, Europe, and some parts of Asia. The company has achieved market growth under Mr. Lai's leadership, and the future holds opportunities despite challenges due to changes in government policies and regulations, particularly in the US market. New opportunities in the European market arise from policy interventions, while the company's strength lies in its products and technology. As a result, the strategic customer in the US is confident about future brand performance, underpinning the company's confidence in its future development prospects.
Q:What achievements have been made in the FDA application process and with pharmaceutical companies?
A:The company achieved two number ones, one of which was a product that received high ratings and commendations in the FDA application process. Additionally, they have drugs in development that are well recognized by pharmaceutical companies, which are willing to pay contract signing fees to become sales agents, indicating a positive future for their inhalation therapy.
Q:How has the automation for special purposes business been performing?
A:The automation for special purposes business had a period of decline a few years ago, but last year the CEO of that department was replaced, and in the first half of this year, the business was stabilized. They are developing new technologies and products set to be launched this year or in the coming years, leading to changes in channel operation methods. The performance of this business is expected to show some growth and stabilization with a small increase next year.
Q:What progress has been made with beauty atomization and how is the new general manager expected to contribute?
A:The beauty atomization products have been well received by consumers, and online surveys indicate significant skin improvement after using the products. The general manager for this product has 10 to 20 years of experience in cosmetics and skincare products, with past successes in promoting beauty products in China's market. The team has been beefed up, and there is confidence in the business line, although profits from this segment are expected to be at least two years away.
Q:What is the company's strategy for growth and how does it plan to achieve it?
A:The company aims to be a leader with a substantial market share, relying not only on one generation of products but on a few generations. For example, they plan to develop products like BYD Tang and other subsequent generations. They have entered various markets like HMB development, inhalation therapy, and beauty atomization, each going through different stages of the business rhythm, from introduction to maturity. The company's focus is on multiple business lines and diversification, with a new approach to management that includes upgrading management and incentivizing different business segments to improve productivity and efficiency.
Q:What are the expectations for revenue growth in the second half of the year?
A:The company has already exceeded the revenue growth estimate set at the beginning of the year, which was a high single-digit growth projection for the first half. The CFO expects a good growth trend in the second half of the year, indicating that the company is on track to meet or exceed its revenue growth expectations for the full year.
Q:What are the changes in gross margin and research and development (R&D) expenses?
A:Comparing with last year, the gross margin remained stable at 37.3%, which is slightly below the previous year's 37.8%. R&D expenses saw a slight decline, with increased investment in critical areas like HMB inhalation therapy and enhanced efficiency in original vaping product R&D. Distribution and selling expenses increased by 31.2%, while administrative expenses grew significantly due to one-off expenses, but are striving to lower costs and improve efficiency.
Q:What is the effect of the globally lowest tax requirement on the company's profit tax and reported profit growth?
A:The company has made additional provision for profit tax of 76 million based on the globally lowest tax requirement. If this amount is added back, the company's first half profit would grow by 8%.
Q:What were the company's revenue growth achievements for the first half of the year?
A:The company achieved a revenue growth of 18% based on actual operation profit for the first half of the year, surpassing the guidance of high single-digit growth set at the beginning of the year.
Q:How did the company perform in different business segments and regions?
A:The company performed well across various business segments and regions. It achieved rapid growth in Europe (over 30% increase), and while in the US, the growth was flat, it expected to benefit from enhanced compliance efforts and the effect of increased tariffs. In the first half, the revenue share from Europe increased from 57% to 63%, while in the US, it declined to 34% from 14.2%.
Q:What is the market's reaction to the company's H and B products?
A:According to customer feedback, the company's H and B products launched in Sendai, Japan, received positive feedback from consumers. Additionally, the company has exceeded milestones in the inhalation therapy business, with regional distribution rights being sought by big pharmaceutical companies willing to pay in advance.
Q:What challenges and opportunities does the company face in the future?
A:The company faces challenges from non-compliant products but has confidence in its product development and channel capabilities. It is well-positioned to benefit from the expected market shifts as more countries enforce bans on disposable products. The company's expenses and investments are structured to support sustainable growth and it has strong patent holdings and a digitalized marketing system.
Q:What is the current market position of the company's ODM business?
A:The ODM business experienced overall growth of 38% in Europe and other overseas markets, and 15.1% growth in the US market. Compliance products are expected to be on a level playing field as more countries ban disposable products, benefiting the company's position.
Q:What are the recent trends in the company's expenses and investment strategies?
A:Research and development expenses decreased from 760 million to 723 million, with increased investment in HMB and total solution R&D. The company is focusing on developing new technologies, products, and comprehensive R&D to ensure sustainable long-term growth and is not reliant on a single product.
Q:What were the performance results and strategy for the company's core business in 2025?
A:The core business achieved significant performance results, with self-branded products attaining the largest market share for open-based products. Product offerings are continuously upgraded, and the company has a strong user base and market scale, which allows for comprehensive total atomization solutions to be provided to customers.
Q:What structural changes are occurring in European markets and what new opportunities have arisen for the company?
A:In Europe, there is a structural change with the introduction of a disposable ban, which creates new opportunities for open-based products. The company has developed new series that are simple to use and offer a seamless connection with open-based products, allowing for investment in local markets.
Q:What are the significant business results for electronic vaping products and how are policy changes affecting category changes?
A:The business results for electronic vaping products are very remarkable. Policy changes are resulting in changes to categories, which are posing good opportunities for the company due to their strength in insight, research and development (RD), and compliance.
Q:How is the company capitalizing on market insights and technology during the structural transformation in Europe?
A:During the structural transformation in Europe, the company is leveraging its market insights to create good products using its technology. Future trends include detachable batteries and smaller sizes, with the introduction of transparent large tanks. The company has technology reserves that are well-rated by consumers and business customers when turned into products.
Q:What challenges are faced in the US market due to state legislation and law enforcement actions?
A:The US market is complicated with each state introducing its own legislation and varying law enforcement actions. This has led to a significant decline in vaping product exports from China to the US since June, creating shortages. However, there is still a large inventory, and the strengthening of federal law enforcement and customs control is anticipated to lead to a recovery trend.
Q:How are state governments responding to the issue of non-compliant products and what measures are being taken?
A:State governments have become more proactive in addressing non-compliant products resulting from inadequate law enforcement. Measures include the ban of different flavors and product registration requirements, emphasizing the need for products meeting US standards. Compliance companies are under pressure, but with active state and federal law enforcement and customs control, recovery is expected.
Q:What progress has been made with the HMB products and strategic customer collaborations?
A:HMB products are of interest to the company, with a global launch plan in progress through strategic customer collaborations in Siberia, Europe, and Japan. The company aims to see further growth in this industry, supported by extensive experience in developing HMB products.
Q:What is the company's investment strategy in research and development (R&D)?
A:The company is in an investment stage with many clear pain points, requiring multiple generations of products for R&D. As a company with a DNA in small R&D, it will leverage opportunities to enhance R&D to create richer products and technology platforms that address user pain points.
Q:How is the emerging business of beauty atomization progressing and what is its mission?
A:The emerging business of beauty atomization is advancing with the completion of the R&D, production, and commercial production plans. The company is working on commercialization, with beauty atomization currently in the development process. Despite a revolutionary development process, it takes time for customer incubation. The company aims to use atomization to make lives better and healthier, offering better prices and pipelines for better therapy outcomes and affordable treatments.
Q:What is the strategic plan for the company and its various business segments?
A:The company's strategic plan encompasses various business segments, focusing on electronic vaping as a steadily growing vertical. The goal is to recover market share and prepare for a critical turning point in 2025 with the introduction of HMP products, contributing to a rich product portfolio. The company's vision extends to 2030 with plans for a diverse range of businesses including medical companies. Strategies are crucial and will be operationalized through localized marketing and operations, strategic partner collaborations, and active engagement with regulators. The future is focused on optimization for special therapies and beauty, contributing revenue and industry influence.
Q:What are the main components of the company's transformation?
A:The company's transformation involves changes in the business model, the addition of new products (such as HMB alongside vaping products), a shift from central to decentralized management, the strengthening of business departments, and the authorization and incentivization of employees with various incentives.
Q:What are the key achievements in the first half of the year in terms of the transformation?
A:The company was pleasantly surprised by the performance in the first half of the year, with good results for vaping products and successful technological innovation. The HMB segment also underwent transformation, and the products received positive feedback from customers, leading to substantial investment in marketing and human resources.
Q:How has policy change affected the company's business?
A:Policy change presented significant opportunities for the company, as evidenced by the work of Miss Wang Xin who has been with the company for 18 years. Changes in regulations in the US and Europe, along with improvements in customs law enforcement, provided opportunities that were positively impacted by the company's transformation.
Q:What role has internal technological innovation played in the company's success?
A:Internal technological innovation has been a driving force for the company's success, with continuous efforts to develop new products even after failures. The company has achieved good results in technology reserve and has successfully combined these innovations with favorable external market conditions.
Q:How does the company plan to address regulatory changes in the medium to long term?
A:The company is optimistic about regulatory changes in the medium to long term, focusing on the development of PMT as the legal channel for product launches. With a strong background in R&D, compliance, and insights, the company aims to create products that align with the regulatory environment and consumer needs. Additionally, the company is preparing for the introduction of second-generation products and is planning to develop competitive products in the US and Europe in the medium to long term.
Q:What are the characteristics of the HMB products and who are the main consumer groups?
A:HMB products are unique in taste and user experience, and the main consumer groups in the Siberia market include traditional smokers, users of other brands, and a smaller segment of the population. The customer profile in Siberia has shown some stability, with a consistent demand for the products since their launch.
Q:What does the company view as the future outlook for its business ventures?
A:The company views the future as promising, with an expectation to achieve substantial breakthroughs in HMB and inhalation therapy businesses. The market development pattern is anticipated to evolve as the product's strengths are demonstrated, and the company plans to satisfy diverse customer preferences by iterating the product to meet varied tastes and needs.
Q:What are the growth expectations for electronic vaping products in the future?
A:The growth expectations for electronic vaping products in the future include not being satisfied with high single-digit growth but aiming for a few percentage points of growth, specifically targeting a few 10% growth in the future.
Q:What does the company need to do to achieve significant growth in the electronic vaping products market?
A:To achieve significant growth in the electronic vaping products market, the company needs to develop differentiated products that are well-liked by society and customers. A breakthrough in technology is anticipated to lead to iconic products, with one example being a technology that may be launched for HMB.
Q:What does the company need to ensure for a successful milestone event in the vaping products market?
A:For a successful milestone event in the vaping products market, the company needs to have at least two generations of products that are well-received across different consumer groups, leading to a big increase in sales. If only one style of products is recognized, it is not enough; there must be at least two products that are well-liked to stabilize the situation and create a trend for installation therapy.
Q:What is the significance of FDA approval for the company?
A:The FDA approval is considered a milestone event for the company. The application has been submitted, but the approval has not been granted yet. If the company receives FDA approval for several product lines, it will be a significant milestone event for those lines.
Q:What is the company's strategy to become a 'great enterprise'?
A:The company's strategy to become a 'great enterprise' involves creating three growth curves. The success profile includes becoming a great enterprise and achieving this by evaluating value, market cap, and strategic measures.
Q:How does the company define a 'great company' in the context of being a listed company?
A:A 'great company' in the context of being a listed company is defined by having a market cap that is substantial enough to be considered great. The company's value and success are measured against this criterion, and it also aims to have a high market cap over time.
Q:What are the strategic considerations for the company's next stages of iteration, especially concerning HMB?
A:Strategic considerations for the company's next stages of iteration, especially concerning HMB, include focusing on resolving existing pain points with the product and investing in research and development (R&D) to create new generations of products. The company has allocated significant funds for R&D to solve issues and improve the overall user experience.
Q:What is the future outlook for HMB's product expansion and capacity?
A:The future outlook for HMB's product expansion and capacity includes a focus on production capacity layout and expansion, considering both production and the overall supply chain. The company needs to do this well, taking into account the fast development of vaping products in China and the need for quick capacity expansion overseas to meet the demand for 10 million units as a usual quantity.
Q:What is the company's dividend policy and future plans?
A:The company's dividend policy involves maintaining a payout ratio and considering the funding position and future capital expenditure needs. It aims to pay back long-term shareholders and enhance future profitability to provide better returns. The specific order quantity is not disclosed, but the situation regarding product capacity is considered quite good. For dividends, the fifth year of the company's listing saw an interim dividend of 20 cents with a 225% payout ratio, and the decision to pay this dividend was based on an assessment of the company's funding position and future needs.

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