SAP (SAP.US) 2025年第二季度及半年业绩电话会
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会议摘要
SAP reported robust Q2 2025 financial results with significant growth in cloud revenue, total revenue, and operating profit. Despite global market uncertainty, the company maintains a strong pipeline and highlights strategic partnerships, product innovation, and AI-driven productivity enhancements. Key focuses include expanding cloud ERP suite momentum, leveraging AI internally, and optimizing margins through automation and economies of scale. The partnership with Alibaba is pivotal for addressing the Chinese market's potential, while SAP also discusses managing operating margins, workforce adjustments, and cash flow optimization.
会议速览

The meeting discussed SAP's financial performance in the second quarter of 2025, emphasizing the significant growth in cloud revenue, total revenue, and operating profit. Especially noteworthy was the continued strong performance in the cloud ERP suite. Despite uncertainties in the global market, SAP demonstrated strong market adaptability and business innovation with its powerful business modules and improved cost base, particularly in the rapid advancement of product innovation and business AI.

Alibaba and SAP announced the establishment of a strategic partnership in Q2, focusing on the comprehensive deployment of SAP Business Suite and expansion in the Chinese market for both existing and new customers. Additionally, several key customer cases within various industries were mentioned, including GSK, Balma, Delta, BMW, and L'oreal, who collaborate with SAP in ERP cloud services, digital supply chain solutions, human resources management, and financial solutions. SAP also emphasized its unique advantages in data sovereignty and control, and introduced the rapid growth and application of SAP Business Data Cloud, including deepened partnerships with Adobe and Palantir. Furthermore, SAP's AI technology has shown significant effectiveness in improving customer business efficiency.

In the past six months, we have launched 14 AI agents that are playing roles in multiple business functions, such as helping online shopping customers find the desired items more conveniently, creating quotes, resolving customer disputes, analyzing outstanding receivables, and verifying expense reports. By the end of the year, the total number of AI agents is expected to reach 40, covering various aspects such as financial management and supply chain management, for example, automatic financial planning, ensuring automatic calculation of accruing items, recommending suppliers, handling discussions in production, etc. In addition, we have announced that Joule will be fully deployed on both SAP and non-SAP systems in Q3, as well as a collaboration with Perplexity to provide data products for the business data cloud. Over 100 pre-built SAP management data products have already been released, and this number is expected to double by the end of the year, covering the entire business suite.

SAP has successfully increased operational profit and productivity through the use of internal AI applications. Specific examples include a digital sales platform, improved HR efficiency, and increased development efficiency, all benefiting from the application of AI technology. SAP is continuously enhancing its product portfolio through data and AI innovation, and undergoing a continuous transformation of its workforce to meet future company needs. Despite a market environment filled with uncertainty, SAP remains focused on long-term success strategies by leveraging AI technology to drive market transformation, streamline operations, and continuously optimize its workforce structure for the future.

In the second quarter, SAP demonstrated strong financial performance, with total revenue growth accelerating, particularly in the cloud business, with cloud revenue increasing by 28% year-on-year to 18.1 billion euros, a 28% increase. The cloud suite (cloudier P suite) contributed 86% of the cloud revenue, highlighting its core position in the cloud business. Despite challenges posed by global trade policy uncertainty, SAP ensured business resilience and cash flow stability through strict cost controls and focus on controllable factors. Software license revenue decreased as planned, but total revenue reached 9 billion euros, a 12% growth primarily driven by growth in predictable revenue. Looking ahead, SAP maintains its performance expectations for 2025, emphasizing the importance of maintaining execution discipline and cost control to address macroeconomic fluctuations and uncertainties.

The analyst inquired about the company's expected operating profit margin and EBIT growth for the second half of the year, especially considering the strong performance in the first half and the company's internal technological transformation and future investments. The company representative explained that part of the reason for the strong performance in the first half was due to improvement in stock compensation, and mentioned that the company will continue to adjust and optimize its employee structure to meet future development needs. At the same time, the representative emphasized that the full-year guidance remains stable, and the performance of cloud revenue will also impact the overall results.

SAP is planning the development for the next two years, with a focus on how to achieve business goals through Robotic Process Automation (RPA) and accelerating overall revenue growth. The company emphasizes that by leveraging cloud cost efficiencies and a large backlog of work, operational efficiency can be further improved. At the same time, AI technology, especially agents built through Joule, is expected to become a key driver of productivity enhancement in the future. In addition, SAP is actively adjusting its employee structure to adapt to the changes brought by AI and RPA, while also meeting customers' demand for AI tools rather than custom AI use cases, aiming to help customers implement these technologies to optimize business processes.

In this discussion, senior management detailed the significant improvement in margin profitability in areas such as cloud services, sales and marketing, and research and development (RMD) for the company this quarter. They emphasized that despite achieving significant cost control through large-scale structural adjustments (including layoffs), they will continue to seek ways to improve efficiency and profitability in the future, especially in investments in the field of AI. Additionally, they mentioned the company's financial guidance targets for 2026, as well as further improvement potential in research and development, general, and administrative expenses. The company expressed high confidence in the sustainability of long-term operational leverage ratios, while pointing out that the significant increase in gross margin is a result of the company's efforts to drive cloud services and transformation strategies.

Through cooperation with Alibaba, SAP aims to strengthen its cloud service capabilities in the Chinese market to meet the needs of multinational companies in China and address challenges brought about by trade conflicts. At the same time, SAP also hopes to expand its presence in the local Chinese market, including large and medium-sized enterprises, to achieve market growth. Although its business revenue in China is relatively small compared to its global revenue, the growth potential is enormous.

The discussion at this meeting focused on analyzing the growth of the company's quarterly cash flow and contract liabilities, especially the annual increase of 400 million. The discussion provided detailed explanations of the concept of "transition credits," which is how the company supports customers' business transformation and migration to public cloud through cash offsets for non-recurring project costs, and how these credits are spread and affect cash flow over the course of transactions. Additionally, strategies to enhance business attractiveness and protect subscription and cloud computing revenue through these measures were discussed, emphasizing the importance of price quarter growth and its positive impact on the company's long-term profit and margins.

In the conversation, SAP discussed its expectations for the second half of 2022 for Contract Consumption Business (CCB) demand, as well as the growth of its cloud business. At the beginning of the year, the company expected a slight deceleration in CCB, which has now become a reality. Nevertheless, the company remains confident in the business prospects for the second half of the year, noting that it has a strong sales pipeline and booking targets similar to last year. Uncertainty mainly stems from fluctuations in some large transactions and specific industries such as the U.S. public sector and manufacturing affected by tariffs. Additionally, SAP emphasized the diversity of its product portfolio and the resilience of the company in the face of market volatility. It was particularly mentioned that despite the impacts of individual transactions and external factors, SAP is still expected to achieve its goal of accelerating revenue growth. Furthermore, it was mentioned that the year-over-year improvement effect of the Walkme transaction will gradually weaken in the coming quarters, with an impact on CCB of approximately 1.5 percentage points.

The discussion focuses on the growth of the company's cloud business revenue and the role of business intelligence solutions (especially BDC) in enhancing customer value and future growth potential. Although cloud business revenue is affected by the decline in transactional business, the overall growth trend is good; and BDC not only plays a significant role in intelligent transactions, but is also integrated into all solutions, expected to contribute significantly to the company's revenue in the coming years.

In recent discussions, SAP conducted a detailed analysis of its business growth in the context of macroeconomic uncertainty. Despite facing prolonged sales cycles and stricter cost controls, especially in certain industries, SAP emphasized that it has not lost any deals and the number of orders has not decreased. The company pointed out that although the decision-making process for large transactions has lengthened, customers have shown a positive response to the solutions provided by SAP, viewing them as effective means to address their financial challenges. SAP expects the sales cycle to further extend in the third quarter, but even so, total revenue is still expected to accelerate growth. The company stressed that it has a strong sales pipeline and positive customer feedback, and is enhancing communication with customers to address the impact of macroeconomic uncertainty.

The discussion centered around the company's 40% growth in EBIT in the first half of the year, and whether this would mean a significant increase in operating expenses in the second half. Analysis was done on the impact of stock compensation and specific investment plans, especially regarding hiring plans which mentioned the need to hire thousands of employees. Possible optimization measures were also discussed, as well as the issues of layoffs and severance pay in certain regions. Additionally, a cautious attitude towards the second half of the year was mentioned, including expectations for operating profit and cash flow.

Yesterday, SAP participated in the Map initiative launched in Germany, which aims to emphasize the importance of Germany as a future investment focus area and show support for early positive actions by the new government. SAP hopes that through this initiative, it will not only bring positive financial impacts, but also strengthen Germany's position as an important investment area, with plans to invest billions of euros in the coming years.

SAP has important laboratories in Munich and Berlin, closely collaborating with technical universities in the field of supply chain AI and conducting research with HPI in the field of data AI. The company emphasizes that over-regulation in Europe has impacted competitiveness, especially disadvantaging startups. In addition, SAP is also conducting AI development in locations such as Palo Alto and India, and has noticed the disadvantages faced by European tech startups. The company also mentioned strong demand for digital transformation among defense customers in Europe, especially in the current context of high expenditures, highlighting SAP's contribution to European competitiveness in the public sector and defense industry.

In the second quarter, the Sapphire activity became a major highlight, bringing in billions of dollars in sales pipelines for the company and positively impacting the full-year performance goals. However, the company faces some challenges in the US public sector business, with decision-making cycles extending. The company is working on speeding up sales cycles in the second half of the year and hoping for positive results in the future.
要点回答
Q:What were the main highlights of SAP's second quarter 2025 results?
A:The main highlights of SAP's second quarter 2025 results were a very solid set of Q2 numbers with strong performance across all key financial indicators, continued acceleration of total revenue growth to 12%, a current cloud backlog growth of 28% despite currency headwinds, and an operating profit surge of 35%.
Q:How did the partnership with Alibaba contribute to SAP's business in Q2?
A:The partnership with Alibaba contributed to SAP's business by focusing on two key areas: rolling out the SAP Business Suite at Alibaba end-to-end, including BTP, Business AI, Ariba, integrated business planning, success factors, and analysises; and becoming a partner for SAP's win and quote journeys, addressing the market potential in China.
Q:What new customers and industries adopted SAP's solutions in Q2?
A:New customers that adopted SAP's solutions in Q2 include the American furniture company Gartner Wide and the fitness device maker i.M. In addition to Cloud ERP, many net new customers embraced solutions from the business suite, with examples like the US construction company Nephco and the life sciences company Mch signing up for HR and finance in solution areas.
Q:How is SAP addressing the debate on digital sovereignty?
A:SAP is addressing the debate on digital sovereignty by being the only vendor that can offer sovereignty over the entire stack, from infrastructure to applications, and by providing additional features such as EU access, bring your own key and app, and the ability to operate on any hyperscaler or local providers.
Q:What was the impact of the new SAP Business Data Cloud offering?
A:The impact of the new SAP Business Data Cloud offering was significant, as many Q2 deals included this as a key component. The software company Adobe selected the new data offering, and SAP is deepening its partnership with Palantir in the context of the Business Data Cloud. The Business Data Cloud is gaining rapid traction for all customers across all geographies.
Q:What is the expectation for business AI adoption by the next generation of innovation?
A:The expectation for business AI adoption by the next generation of innovation is an acceleration, with a solid expansion of operating profit due to AI adoption, as reflected in internal use cases that are boosting productivity.
Q:What developments have been made in AI agents for business functions?
A:Developments in AI agents for business functions include the release of 14 AI agents in the first half of the year, with applications ranging from commerce and customer service to finance and supply chain management. The goal is to have 40 AI agents available by the end of the year.
Q:How are AI innovations contributing to internal productivity at SAP?
A:AI innovations are contributing to internal productivity at SAP by decoupling expense growth from revenue growth and boosting productivity. Examples include the digital sales engagement platform, which increases productivity by up to 50% for selected sales roles, and HR tickets being resolved in up to 20% less time with the support of AI.
Q:What is the significance of continuous workforce transformation for SAP?
A:The significance of continuous workforce transformation for SAP is to align with the evolving needs of the company, rescale resources in areas with lower demand, and hire in shop profiles that define the future of the company, such as data and business AI. This transformation is ongoing and crucial for keeping up with future demands.
Q:What are the financial highlights of SAP's recent quarter?
A:SAP delivered a great quarter with accelerating total revenue growth, continued strength in operating profit and free cash flow. This performance was driven by the ongoing momentum of the cloudier P suite and the impact of strict cost discipline. Key financial highlights include a current cloud backlog of €18.1 billion, up 28%, and cloud revenue increasing by 28% year on year.
Q:What are the main reasons for the deceleration in cloud backlog growth?
A:The sequential one percentage point deceleration in current cloud backlog growth is attributed to the dampening effect on bookings due to geopolitical developments, notably ongoing uncertainty about trade policy that has contributed to elongated sales cycles in sectors such as the U.S. public sector and industrial manufacturing.
Q:How is software license revenue trending and what does this imply for SAP's future?
A:Software licenses revenue decreased by 13% in Q2, in line with the strategy to shift customers towards the cloud. This implies that as customers advance their transformation journeys, there will be a continued trend of growth for SAP's cloud offerings.
Q:What is the projected operating profit and how does it compare to prior year figures?
A:IFRS operating profit increased to €2.5 million in the quarter, and non-IFRS operating profit was up 35% to €2.6 billion. Both IFRS and non-IFRS operating profit growth benefitted from cloud revenue growth, expanding cloud gross margin, and a significant reduction in share-based compensation expenses.
Q:How did operating cash flow and free cash flow perform in the second quarter?
A:Operating cash flow in the second quarter was up by 71% to €2.6 billion, and free cash flow increased by 83% to €2.4 billion. The increase was mainly attributable to higher profitability and positive development of working capital, low payouts for share-based compensation, restructuring payments, and income tax payments.
Q:What is the outlook for SAP's 2025 financial metrics?
A:SAP has decided to keep its 2025 outlook unchanged across all metrics. Q2 reflected strong momentum with continued growth in the cloud business resulting in accelerated total revenue growth and strong margin expansion. The company remains focused on disciplined execution, cost control, and protecting the bottom line and free cash flow for the remainder of the year.
Q:How does SAP plan to manage expenses and invest for growth in the face of macroeconomic uncertainty?
A:SAP plans to manage expenses by continuing to fine-tune and adjust the workforce. There will be hiring for future-proofing the company and continuous optimization of a smaller magnitude, with annual adjustments of 1 to 2% of workforce. Severance payments might occur in certain geographies. SAP aims to avoid large-scale restructuring by continuously adjusting to avoid the need for significant expense surges.
Q:What measures are being taken to further decouple RPA growth from total revenue growth?
A:SAP is focusing on leveraging economies of scale and a €18 billion cloud revenue backlog to further decouple RPA growth from total revenue growth. The company is enhancing automation and efficiency in operations through digital twins of operations people and expects AI to be a further productivity driver. This strategy is also crucial for showcasing SAP's commitment to margin optimization and transformation to customers.
Q:What are the areas where substantial margin improvements were seen in the quarter?
A:The substantial margin improvements were seen in cloud gross margin, sales and marketing as a percentage of revenue, and RMD (Return on Revenue minus Distribution Expenses) as a percentage of revenue.
Q:How does the company plan to approach operating leverage in the coming years?
A:The company plans to maintain the same operating leverage, with an increase in total expenses versus increase in revenues ranging between 8% to 90%. They have executed a major restructuring by eliminating 10,000 jobs, and while there may be some fine-tuning, it will not significantly affect non-operating profits.
Q:What is the projected range for operating leverage and when will the exact figures be communicated?
A:The projected range for operating leverage is not specified, but the company intends to communicate the guidance for 2026 at the time when they own the figures.
Q:What was the significant outcome related to the cloud gross margin improvement and what challenges does the company anticipate moving forward?
A:The significant outcome related to the cloud gross margin improvement was a 1.8% increase. The company anticipates that future improvements will be more gradual due to the absence of one-time favorable effects from the past.
Q:What details can be provided about the partnership with Alibaba and the go-to-market strategy?
A:The partnership with Alibaba is aimed at going to market together, not only for large enterprise deals but also for the upper mid-market. The partnership is expected to benefit both companies, with significant interest from customers in Asia and EMEA. The exact mechanics of the go-to-market motion are not detailed, but the focus initially is on making the partnership work in China for Chinese customers.
Q:What is the revenue contribution from China and how does it compare to other regions?
A:Revenue from China is included in 'rest of APJ', which accounts for about 10% of total revenues. The revenue contribution from China is estimated to be in the mid-single digits, and growth rates for this region are reasonable, although not as significant as in the United States where the company generated 31% of revenues in Q2.
Q:Can you explain the transformation credits and their impact on cash flow?
A:Transformation credits are grants made to customers to offset non-recurring project costs associated with transforming their business or migrating to the public cloud. The value of these credits is spread over the term of the deal and has a neutral impact on cash conversion over the life of the full transaction. The exact size of the transformation credit balance is not disclosed due to competitive sensitivity, and the details are part of working capital management.
Q:How should one approach the forecast for non-IFRS operating profit and free cash flow in 2026?
A:For the forecast of non-IFRS operating profit in 2026, one should start from non-IFRS operating profit, adjust for taxes using reasonable proxy assumptions, consider the offset between cash and P&L on stock-based comp, and understand that currency assumptions and hedging strategies also play a role. For free cash flow, while the company has been able to hedge at good rates for 2025, it is important to hedge for 2026 as planning finalizes in the remainder of the year.
Q:What are the expectations for CCB growth and what factors should be considered for the second half of the year?
A:The expectations for CCB growth include a planned deceleration which was anticipated at the beginning of the year and a high base effect from Q4. The guidance is based on strong pipeline coverage and conversion weights similar to last year, despite uncertainty from potential mega deals and the impact of tariffs on public sectors and manufacturing. The company's resiliency, with varied performance across different business areas, makes it difficult to predict the exact impact on CCB in the second half.
Q:What is the impact of the reduction in transactional business on cloud revenue growth?
A:The reduction in transactional business, which was impacted by the decline in temporary workforce companies' share prices and travel restrictions, has diluted the overall impact on cloud revenue growth. This is positive as it suggests that the revenue impact from cloud transactions is becoming less significant, which is a lighter impact than what is typically seen with CCB growth.
Q:How will the addition of Business Data Cloud (BDC) to Leonardo deals and other solutions impact future revenue?
A:The addition of BDC to many deals, including those involving Process Lifecycle Management (PLM) systems, is expected to increase the value proposition for customers. BDC is embedded in all solutions and can uplift the ACV of wise deals by up to 20% to 30%. Furthermore, BDC is being integrated into workforce management solutions and will be included in all LoB deals, which is expected to make it a significant business area in the future, potentially reaching several billions in size.
Q:What has changed recently that has impacted the company's CCB growth?
A:Changes impacting the company's CCB growth include increased deal cycles and a need for additional top-level approval from customers due to strict cost controls, particularly in some industries mentioned. The company has clear closing plans for major deals in the second half, with customers showing a business case and a solution for their financial challenges. However, predicting the exact impact on CCB for Q3 is difficult due to the variability of large deals. The current pipeline is strong and not being lost, but there is a need to be diligent in managing closing plans and even closer to the customer.
Q:What is the projected impact of large deals and the macro environment on CCB for the upcoming period?
A:The projected impact of large deals on CCB is uncertain, with a slight deceleration anticipated in Q3 even with mega deals potentially closing. While there is a strong pipeline and customers showing positive response to business cases, the exact swing in CCB for half year 2 is hard to predict, underscoring the variability in large deal closings.
Q:What is the trajectory of the operating expenses and how does it relate to investment plans and headcount optimization?
A:The trajectory of operating expenses indicates a significant growth in EBIT, which implies that operating systems will materialize in the second half. This is partly due to the anticipated optimization of headcount and investments, and the level of hiring will be appropriate to support growth acceleration. The specific details of future investments and the extent of headcount optimization are not provided, but the focus is on aligning these factors to deliver on the growth strategy.
Q:What are the main challenges for the second half of the year mentioned in the speech?
A:The main challenges for the second half of the year include managing stock-based compensation costs which have already been significantly reduced in the first half and are not expected to reoccur, making strategic hires which require fine-tuning, dealing with severance payments in Germany, and being cautious with top-line growth while ensuring the protection of operating profit.
Q:Why does the speaker believe the second half of the year will be more manageable?
A:The second half of the year is deemed more manageable because the company is deliberately not disclosing all investments like they did with major programs, as these will be recurring topics in the coming years. The focus is on integrating these costs into the numbers without affecting the operating profit.
Q:What is the speaker's stance on cash flow for the remainder of the year?
A:The speaker views cash flow for the remainder of the year as robust and indicates it is a manageable task.
Q:How does the speaker describe the Map for Germany initiative launched by SAP?
A:The speaker views the Map for Germany initiative as a positive development, highlighting that it is a good starting point for optimism in Germany, showing that the private sector supports the new government's early actions. Additionally, SAP's labs in Munich and Berlin are collaborating with technical universities and the Hpi for AI research and development.
Q:What are SAP's plans and contributions related to the initiative?
A:SAP's plans related to the initiative include furthering research in industrial AI modules, collaborating with the technical university and the Hpi, and working to reduce overregulation in Europe, which the speaker suggests is a factor that reduces the competitiveness of the industry and startups. Moreover, SAP is focusing on digitizing defense sectors and supporting the competitiveness of the public sector and defense in Europe.
Q:What business impacts has SAP observed following the Sapphire event?
A:Following the Sapphire event, SAP has observed the generation of a substantial pipeline that will help close out the year according to guidance. The event contributed positively to the pipeline, especially with new product impacts and adoption trends setting SAP up well for the rest of the year.
Q:How is SAP approaching the US public sector and what challenges exist?
A:SAP is working closely with certain agencies in the US public sector and is hoping that efforts to accelerate sales cycles will bear fruit in the second half of the year. However, decision cycles and the share of agencies involved have made things more difficult, and there is a focus on addressing these challenges.

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