雷军直播——聊聊新一代SU7
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会议摘要
Xiaomi's senior management responded to network doubts, emphasizing product research and development investment and strict standards, and enhancing information transparency. Lei Jun shared information about visiting the Xiaomi car factory and pre-ordering new cars, introducing the technical features of the new generation of cars, such as the application of 2200 megapascal ultra-strong steel and environmentally friendly filter core system, clarifying range disputes, and demonstrating safety design and driving assistance upgrades. Xiaomi cars enhance vehicle safety, optimize interior design, add smart configurations, adjust pre-sale prices based on costs and value through technological innovation and user experience optimization. Xiaomi cars are facing public relations challenges, promising improvements, encouraging public participation, emphasizing product strength and user experience, calling for rational evaluation, and supporting the development of the automotive industry.
会议速览
Xiaomi Car Disassembly Live Broadcast: Engineers Reveal Safety Details and Fun of Making CarsThe live broadcast focuses on the safety of the dismantling process of Xiaomi cars, inviting senior engineers to interact with netizens, and share the experience and fun of building cars. Engineers emphasize the sense of achievement that comes from participating in the entire process from design to implementation of the product, demonstrating the enthusiasm of technical managers for frontline work.
Analysis on the possibility of assembly and the use of vehicles after car dismantling live broadcast.Discussed the possibility of assembly after the dismantling live broadcast that attracted the attention of netizens, pointing out that assembly requires strict manufacturing processes and can be time-consuming. It was ultimately decided not to proceed with the assembly live broadcast. It was confirmed that the dismantled vehicle was a new car from the production line, not a special order or prototype vehicle, emphasizing that the dismantled vehicle will not be resold and will be used for research and testing.
Xiaomi SUV environmentally friendly design: integrated cockpit and multi-layer filter system to ensure the quality of the air inside the car.The dialogue introduces the innovation of Xiaomi's SUV in environmental design, including integrated cabin design and a multi-layer filter system to improve the air quality inside the car. The car has been specially designed with six filters, including air conditioning filters and HEPA filters, achieving a three-tier filtering effect. Despite facing space challenges in arranging the filters, space was successfully created by integrating a large HEPA filter through a one-piece die-casting triangular beam. This is aimed at providing a healthier and safer indoor environment for family users, especially those with children or members with allergies.
2200 megapascal ultra-strong steel: Xiaomi car body safety leading materialThe dialogue detailed the innovations in vehicle safety design by Xiaomi Automotive, particularly in the use of ultra-high-strength steel with a tensile strength of 2200 megapascals and its performance in yield strength. By explaining the difference between tensile strength and yield strength, the importance of materials in vehicle safety was emphasized to ensure the protection of the passenger compartment in various collision scenarios.
Xiaomi collaborates with suppliers to jointly develop 2200 megapascal ultra-strong steel technology.Discussed the 2200 MPa ultra-high strength steel technology jointly developed by Xiaomi Motors, suppliers, the team of academician Wang Guodong, and Yucaitan Technology Co., Ltd., emphasizing that this is the result of multi-party cooperation, not just the technology of a single supplier. It also showcased the joint invention patent certificate and called for an end to baseless accusations.
In-depth analysis of Xiaomi car collision tests: Revealing the scientific principles behind the technology of the lost wheel protection car.The dialogue detailed the technology of the lost wheel protection system used by Xiaomi cars in collision tests, explaining how the wheels are designed to deflect away during severe impacts to reduce intrusion into the passenger compartment and protect the occupants. This technology is not unique to Xiaomi, as luxury brands like Mercedes-Benz and Volvo have also implemented it. The discussion also touched on different types of collisions, such as 100% frontal impact, 40% offset impact, and 25% small offset impact, as well as the testing background and importance of small offset impacts. Finally, through a popular science video edit, the technical principles are explained to the public in a more intuitive way.
Luxury car safety technology analysis: Detailed explanation of tire loss protection strategyThe dialogue detailed how luxury cars achieve anti-theft security strategies through design, including body slip and wheel rotation mechanisms, to reduce the risk of intrusion into the passenger cabin. The role of design elements such as crash beams, subframe angles, and upper beam slopes was discussed, as well as how these designs protect passenger safety under specific conditions. Finally, it was proposed to use model demonstrations to more intuitively introduce this complex technology.
Clarifying the Xiaomi Electric Vehicle Endurance Controversy: A Detailed Explanation of the CLTC Standard and Actual Endurance DifferencesDiscussed the misunderstanding about the endurance of Xiaomi cars, pointing out that the description of only needing to charge once for a 1300 km trip has been taken out of context. It is emphasized that the actual endurance performance needs to be understood in conjunction with the CLTC standard. The importance of the CLTC standard as the national official testing standard is stressed, and various factors affecting endurance in actual driving, such as weather, road conditions, and driving habits, are explained. Finally, the public is urged to correctly understand the relationship between the CLTC standard and actual endurance to avoid being misled by one-sided information.
Analysis of 902km battery life technology of Xiaomi car and display of 1:8 amethyst car model.The conversation revolved around the 902-kilometer range technology of the new generation of Xiaomi cars, emphasizing the contribution of advances in three-electric technology to the range. At the same time, the high cost of the 1:8 amethyst car model and its display at the electronic service center at the Yizhuang factory were introduced, inviting the public to visit and experience it.
"Discussion on the difficulties in producing all-aluminum large engine hoods and the safety of brake operations"Discussed the processing difficulties of making large-sized engine covers using aluminum materials, including the importance of finding the limits of raw materials and the position of the seams. At the same time, it was explored whether using only one foot to brake is the safest way to operate the brakes, pointing out the differences between this view and the content of subject one learning, which has sparked a deep reflection on the safety of braking operations.
In-depth analysis of ABS technology and emergency braking skills: Enhancing driving safety and advanced driving training.Discussed the importance of ABS in passenger cars, emphasizing the safety of slamming the brakes and gripping the steering wheel in emergency situations, introducing the differences in braking distances between different braking methods, advocating advanced driving skills training to improve driving safety, and mentioning that Xiaomi will provide advanced driving training for free or at low cost.
Xiaomi Su Qiqi modified: Steady progress, continuing classic and innovation.The conversation revolves around the redesign of the Xiaomi Suqi, emphasizing a cautious improvement strategy while maintaining the current successful foundation. Since its release in March 2024, the Suqi has gained high market recognition with its outstanding appearance, driving experience, technology ecosystem, and sun protection functions, with a cumulative delivery volume of over 360,000 units. In the face of the fast iteration trend in the new energy vehicle industry, Xiaomi has adopted a moderate-to-slow redesign pace to ensure that every improvement is based on sufficient user feedback and rigorous testing. The goal is to achieve a higher level of competitiveness on the new generation Suqi, continue to consolidate its leading position in the market.
Car facelift controversy: slight exterior changes, complete interior overhaulThe discussion revolves around whether the car is considered a new generation due to the lack of significant changes in appearance, emphasizing that although the exterior adjustments are limited, the core components such as chassis, electric drive system, high-voltage platform, and electronic architecture are fully upgraded, and the interior design has also been greatly redesigned, making it a significant makeover.
The discussion sparked by the increase in pre-sale prices of new cars, with the focus on the rise in upgraded configurations and costs.The discussion surrounding the increase in presale prices of new cars has begun. It is pointed out that the Standard and Pro versions have increased by 14,000 yuan, and the Max version has increased by 10,000 yuan. The reasons for the price increase include a comprehensive upgrade in configuration, such as the full adoption of the 800-volt silicon carbide high-voltage platform and laser radar, as well as a significant increase in industry raw material costs, especially the quarterly growth in memory and bulk material prices. Despite netizens' hopes for the final selling price to be lower than the presale price, achieving an increase in quantity without an increase in price poses a challenge due to cost pressures and upgraded configurations. Most comments believe that even if the presale price is the same as the final selling price, the pricing is still reasonable.
The driver's car positioning: Xiaomi's innovative design and user appealThe conversation delved into the positioning of Xiaomi's Sukai Seven as a driver's car, emphasizing its unique advantages in smart technology, comfort, and driving pleasure. Through data analysis and user profiling, it showcased how Sukai Seven attracts different demographics, especially driving enthusiasts, and improves the driving experience through overall vehicle upgrades while also catering to the needs of technology enthusiasts.
Test drive experience reveals the excellent driving feeling of Xiaomi Suqi.The dialogue emphasizes that through test driving, one can deeply feel the unique driving pleasure of Xiaomi Suqi, pointing out that many people have never experienced high-quality vehicles before. The actual driving experience can significantly improve the recognition of the quality of vehicles, especially when compared to lower-quality vehicles. It advocates for more people to experience the actual driving experience of vehicles through test driving.
Xiaomi's new car design challenge and perseverance: Integrating 4D millimeter wave radar while continuing the classic appearance.In response to the controversy caused by the unchanged appearance of the new Xiaomi car, the design team explained the considerations behind the design. In order to meet the installation requirements of the 4D millimeter wave radar, the team cleverly retained the iconic dual C-loop design, while ensuring the continuity of the appearance between the new and old models, aiming to enhance the user experience and maintain the resale value. The team emphasized that the design pursues durability and classic style, rather than blindly following trends, so more upgrades are focused on the interior and core technology while keeping the exterior basically unchanged.
Unveiling the mystery of Xiaomi car Caballan color: unique charm and research and development challengesThe unique charm of the new flagship color Capri Blue of Xiaomi cars was discussed, as well as the challenges faced during its development process, including the comparison with Gulf Blue, the use of nano-sized aluminum powder, and overcoming the phenomenon of same color but different spectrum. It emphasized the importance of color memory and associative perception, and also announced the release of more meticulously crafted car paint colors by designers in the future.
Xiaomi car interior fully upgraded: from ambient lighting to seat design innovationThe interior design has been fully upgraded, including symmetrical center console, adjustment of physical button positions, cup holder optimization, multi-layered ambient lighting design, and improved seat texture. New stitching details and contrasting stitching are added, providing four interior color options to enhance the sense of luxury and comfort. The ambient lighting design introduces direct and indirect lighting for the first time, enhancing the cabin's atmosphere, making the nighttime driving experience particularly outstanding.
New Suqi safety upgrade and continuous power enhancement explained in detail.The new Suqi has been comprehensively upgraded in terms of safety, including the use of 2200MPa super strong steel, the addition of rear side airbags, and other measures, significantly improving the overall safety of the vehicle. At the same time, significant enhancements have also been made to the three-electric system and the endurance capacity, further enhancing the user experience.
Xiaomi car upgrade: comprehensive optimization of endurance, charging, and chassis.The improvements in the range of Xiaomi cars standard version, pro version and max version were discussed, which are 20 kilometers, 72 kilometers and 35 kilometers respectively, achieving 720 kilometers, 902 kilometers and 835 kilometers. The max version uses high-performance four-wheel drive, equipped with a 897-volt high-voltage platform, and can be charged for 670 kilometers in 15 minutes. The motor technology has been upgraded to V6s plus, with a 1.5% increase in efficiency. Significant improvements have been made to the chassis, with all models equipped with four-piston fixed calipers and 265mm wide tires. The prog max version is equipped with B-type dual-chamber air springs and CDC variable shock absorbers, enhancing comfort and performance.
All models come standard with advanced driving hardware, detailed explanation of Xiaomi car upgrade policy.The dialogue detailed the introduction of Xiaomi's new car model, which comes with standard features such as laser radar and 4D millimeter wave radar for advanced driving assistance hardware, emphasizing the potential for software upgrades and performance improvements. The presale policy includes the ability to refund the deposit, priority delivery rights, and a gift of smart dual gauges. At the same time, users who have already placed an order but have not received their cars will be provided with the opportunity to upgrade to the new generation model, including retaining their original rights and receiving gifts. The promotion ends at 24:00 on January 10th.
"Xiaomi Group's public relations handling of controversies and announcement of new car redesign"The dialogue revolved around Xiaomi Group's explanation of the punishment of a certain self-media, emphasizing the importance of protecting users for the company and committing to improving the public relations team. At the same time, it announced the early release plan for the new car revisions, aiming to give users ample time to experience and make decisions, reflecting the importance placed on user rights.
Analysis of Xiaomi's Marketing Strategy and Vehicle Sales ModelDiscussed the transformation of Xiaomi from not advertising to establishing a marketing system, explained the sources and handling methods of Xiaomi's current vehicles, nearly new vehicles, and display vehicles, emphasized the uniqueness and transparency of the production model according to orders, and highlighted considerations for rare configurations restrictions and lock-in fees in the future.
Behind the label of marketing master: how technology companies deal with malicious labeling and stigmatization.The dialogue discussed the reasons and impacts of being wrongly labeled as a "marketing master", emphasizing the importance of marketing as a neutral term, as well as the necessity of balancing product quality and marketing. It was pointed out in the discussion that the malicious use of labels is disrespectful to technology companies, and called for recognizing the professional value of marketing while also maintaining product quality as the cornerstone of business development.
In the face of online criticism and loss of fans, adhere to transparent communication and positive response.Discussion on the rumors of a large loss of fans for someone online was discussed, emphasizing the importance of the information background. It was pointed out that in a large base of fans, a small decrease in fans is not significant. Strategies were shared for dealing with negative public opinion, such as choosing to respond positively and transparently, and taking concrete actions to eliminate information asymmetry and build public trust. It was urged for fans and self-media to pay attention to positive information and create a healthy online environment together.
Unveiling Product Design and Meeting Decision Making: Ultimate Pursuit from Cups to HubsThe dialogue delves into the details and decisions in the product design process, using the examples of cups and wheel hubs to demonstrate the importance of multiple meetings in discussions. The cup design went through 16 meetings, continuously optimizing material and craftsmanship to enhance texture and user experience. The wheel hub design faced challenges of memorability and wind resistance, and after thousands of design iterations, ultimately achieved a balance between aesthetics and performance. These cases reflect the complexity behind product design and the utmost pursuit of quality.
Unveiling the secrets behind Xiaomi's car research and development: Countless efforts and the involvement of top talents from around the world.Discussed in the development process of Xiaomi's car, the team's extreme pursuit and investment in every detail, including color selection, design iteration, etc., emphasized the gathering of top global talents and five to ten times of resource investment, aiming to create high-quality products comparable to Tesla and Porsche, showcasing Xiaomi's commitment to product quality and action.
Clarification of height dispute and internal meeting slip-ups事件In response to the doubts on the internet about height changes, a correction statement is made to clarify that it was actually a slip of the tongue. It is mentioned that a serious slip of the tongue occurred during an internal meeting due to poor condition and the reflection and improvement measures taken afterwards. Emphasis is placed on the timely correction of mistakes and the hope that the public will understand and avoid overinterpreting.
Netizens suggested launching the legendary Naihe black car color, sparking discussion.The conversation revolves around a netizen's suggestion to launch a car color called "Legendary Knight Black." Some people think this name is cool and attractive, but most people emphasize the importance of the quality of the car and the test of time, believing that a legend should not be determined solely by its color. They also point out that the netizen's suggestion may just be a joke and should not be taken too seriously.
Xiaomi Automobile responds to netizens' doubts: The new car renderings are rumors, the target delivery date of 2026 is reasonable.In response to netizens' doubts about the authenticity of the rendering images of the Su San, Xiaomi Motors emphasized that all models are strictly confidential, with no related plans. Regarding the delivery target of 550,000 units in 2026, Xiaomi Motors believes that this goal is already quite high in the face of fierce industry competition. At the same time, Xiaomi Motors showcased confidence in their next generation products and encouraged potential customers to learn more information through the Xiaomi Motors app.
Promise to learn forklifts live, invite fans to experience factory go-kart racing.In the conversation, it was mentioned that last year during the New Year's Eve live broadcast, there was a promise to learn how to operate a forklift, and this goal was achieved this year, emphasizing the professionalism and discipline required for forklift operation. At the same time, it was suggested to invite viewers who can operate forklifts to participate in forklift experience activities in the factory, and it was mentioned that the factory also has a go-kart racing track for visitors to experience.
The number of spots for visiting Xiaomi's car factory has increased, and reservations for Mi Fans have opened.In the conversation, it was mentioned that due to the increasing demand for visiting the Xiaomi car factory, it was decided to accept an additional 1,000 people per week on top of the original capacity. A special session will be arranged for Xiaomi fans, who can make reservations through the Xiaomi community mini program. At the same time, fans are urged to follow the account to increase the number of followers, and to recommend downloading the Xiaomi Car APP to pay a 1,000 yuan deposit to enjoy the benefits of being a first customer and receive a smart dual-dial gift, encouraging support for Xiaomi car products.
要点回答
Q：Mr. Lei, can you put these components back together after taking them apart?
A：I see some friends saying they want to watch us do a live broadcast of loading a vehicle.
Q：Can it be fitted back in? Will there be a few extra screws when it's fitted back?
A：At that time, we did evaluate it, but found that disassembling and reassembling took much longer than dismantling a car. It required strict adherence to the manufacturing process, including testing, adding oil, etc., and took six to seven hours, or even more than ten hours. Moreover, due to strict compliance with manufacturing standards, there would be no extra screws after reassembly, and the vehicles would not be sold, mainly used for subsequent development testing and modification experimental vehicles.
Q：Is the car we are dismantling this time a new prototype or a special edition?
A：We dismantle newly made cars directly taken from the production line, which are standard versions of new cars, not prototype cars or special edition cars.
Q：What are the characteristics of Xiaomi's body safety design expectations?
A：Xiaomi has made many specific designs around white body safety, especially passenger cabin safety, such as using 1500 to 2000 megapascal hot-formed steel for front end collapse and bending performance design, 2200 megapascal car door anti-collision beams and embedded anti-collision frame on the side, and large column process on the tail, providing 360-degree protection for passenger cabin safety. The mentioned 2200 megapascal Xiaomi ultra-strong steel is currently the strongest compressive strength material in the industry, jointly developed by Xiaomi Motors, the team of Academician Wang Guodong, Northeastern University, etc., with independent intellectual property rights.
Q：Why add a harmful filter on top of a regular air conditioning filter?
A：Because the filtration technology in Xiaomi air purifiers is already very mature and we hope to transplant this technology into cars in order to improve the air quality inside the cabin, especially considering the demand for air quality in family usage scenarios. Although it was difficult to set up, we managed to achieve the installation of a three-layer filter in the car cabin through integrated design and the use of special technology.
Q：In daily use and specific working conditions, such as reversing or going over speed bumps, will the vehicle's wheels come off due to collisions?
A：Vehicles undergo rigorous design and extensive testing under these everyday usage conditions to ensure safety. Even in the event of a collision, not all vehicles will result in wheels falling off.
Q：Who first proposed the technology of wheel insurance for cars?
A：The technology of wheel protection was first proposed by Mercedes-Benz in 1959, and is a mature safety technology solution in luxury car models.
Q：How does the wheel-losing protection system protect the passenger compartment in a small offset collision?
A：When a minor offset collision occurs, the wheels are designed to slide towards the cabin after the impact. This is achieved through the combined action of the curvature of the anti-collision beam edge, the subframe structure, and the sloping surface on the body beams, causing the body to slide to one side. At the same time, the wheels rotate and detach from the cabin through small barriers, thereby avoiding the wheels from hitting the cabin.
Q：In the small offset collision tests conducted by China Insurance Research Institute, are there cases where the wheels are severely deformed or even penetrate the car doors due to the collision? Why is it called a small offset collision test, are there other types of collisions besides small offset collisions?
A：Yes, in some cases, during small overlap crash tests, vehicles may experience severe wheel deformation and potentially penetrate the doors, causing a very dangerous situation. Small overlap crash refers to a collision type with a 25% overlap, in addition to small overlap crash, there are also 100% to 100% frontal crashes and 40% overlap crashes, among other types.
Q：What is the essence of small bias collision test?
A：The small offset collision test is essentially based on traffic accident research, deriving safety testing standards based on the probability of accidents occurring.
Q：Is losing wheel protection technology a strategy to improve the safety of the passenger compartment under specific conditions?
A：Yes, the lost wheel protection technology is to reduce the risk of intrusion into the passenger compartment by a series of design strategies (including body slip and wheel rotation) under specific operating conditions to ensure passenger safety.
Q：Is there an issue of false advertising in regards to Xiaomi's claim of being able to drive 1300 kilometers on a single charge for their electric cars?
A：In actual testing, the standard version of Xiaomi car only needed to be charged once after traveling 1300 kilometers from Beijing to Shanghai, proving that this result is not false advertising. Some media, like the water army, have taken the words out of context and misled the public by only focusing on certain parts of the information. In reality, Xiaomi car's endurance performance is excellent compared to other electric SUVs in the same category. Additionally, the new generation Xiaomi SUV Pro version's CLTC endurance has reached 902 kilometers, nearly meeting users' daily travel needs without range anxiety.
Q：How is the CLTC battery life standard established, and will there be any differences from the actual battery life?
A：CLTC (China Light-duty Vehicle Driving Cycle) is the official automotive fuel consumption and electricity consumption testing standard released by China, aiming to standardize the measurement of the endurance ability of all vehicle models. However, due to various factors such as configuration, weather, road conditions, and speed that may affect the actual endurance mileage, there will be a certain difference between CLTC endurance and actual endurance. Nevertheless, Xiaomi's performance in endurance retention rate is relatively good.
Q：What is the amethyst car model, and where is it displayed in the Xiaomi car factory?
A：The amethyst car model is used in the Xiaomi automotive factory electronic service center for display. It is a delicate model with a 1:8 scale, priced at over ten thousand. In addition to the amethyst color, there are also 1.8-meter car models in tender sprout yellow and racing red available for viewing.
Q：How was the response to the jade bat-shaped hood in the live broadcast?
A：The jade rod-style large hood received a strong response during the live broadcast, which shocked everyone. People were particularly interested in its size and the fact that it was made of all aluminum material and could be lifted.
Q：What is the argument about the claim that using one foot to brake is the safest operation method?
A：In the current situation where ABS anti-lock braking system is widely equipped in cars, stepping on the brake firmly and keeping the steering wheel stable in emergency situations is the safest way to operate. ABS can help prevent wheel lock-up during braking, ensuring better control and shorter braking distance.
Q：The discussion on the new generation of Xiaomi's Shuqi products is very high. Can you please share with us the changes between the new and old models?
A：The new generation of Xiaomi Scooter 7 continues the classic Bay Blue of the first generation in appearance, and has upgraded the color on this basis. The overall design maintains a beautiful and personalized style. Although the changes in appearance are not significant, there have been major improvements internally, including the chassis, battery area, electronic architecture, and the interior design has been redesigned, making the overall product more powerful.
Q：How has Xiaomi (Xiaomi Shuqi) performed since its initial public offering?
A：Since its release on March 28, 2024, Xiaomi in its early stages quickly became a market hot spot, with its attractive appearance, smooth driving experience, intelligent features, and excellent safety performance. In just one year and nine months, over 360,000 units were delivered, making it the best-selling sedan with over 200,000 units.
Q：What are the main changes in the appearance of this new model?
A：Although the new car model may not look significantly different as a whole, there are actually new color choices in local designs, and many exterior details have been adjusted to accommodate the installation of laser radar and 4D mm-wave radar. In addition, the blue color range from Gulf Blue to Capri Blue is continued, but the temperament and tone are slightly different.
Q：Why do you think this is a major redesign?
A：This major redesign is reflected in comprehensive upgrades to the chassis, electric drive, 800-volt high-voltage platform, and electronic electrical architecture, similar to the complete update of the three major components in traditional fuel vehicles. Although the changes to the exterior are not significant, the internal changes are substantial, making it recognized as a major redesign.
Q：What are the reasons for this price adjustment, especially the large increase in price?
A：The main reasons for the price increase are twofold: first, there are many upgrades in the car models, such as the standard version and the pro version upgrading to an 800-volt silicon carbide high-voltage platform, with laser radar and a full set of driver assistance hardware as standard across the board. These hardware upgrades are equivalent to adding tens of thousands of yuan in configurations. Second, the current prices of lithium mines, raw materials, and memory have all greatly increased. Calculated on a quarterly basis, memory prices may increase by a few thousand yuan this year, directly impacting the cost of cars.
Q：What is the product positioning of the new generation of Su Qi?
A：The new generation Suqi is still positioned as a car for true drivers, focusing on the configuration of the main driver and driving experience, pursuing a good driving experience that is easy to control and integrates the driver with the car, similar to the BMW and Porsche of the oil car era. At the same time, based on solid mechanical quality, intelligent technology configurations are added, aiming to allow ordinary users to experience the joy of easy driving in their daily driving.
Q：How does the new Suqi balance user acceptance and retention in terms of design?
A：The new Suqi model adheres to the original classic appearance in design, avoiding large changes that may affect the satisfaction and resale value of the vehicle for owners. The design team has cleverly arranged new functional components such as 4D millimeter-wave radar, striving to maintain the original double-C form design features to meet user expectations for aesthetics and continuity. At the same time, based on confidence in time-tested and market feedback, it was decided to basically retain the old design for the appearance of the new model, ensuring the continuity of the brand and the comfort of users.
Q：When designing the Shuqi model, what is your goal? What is the design concept for the new generation Shuqi in terms of appearance?
A：Our goal is to create a stylish and timeless classic design, and the team has repeatedly polished every detail in the design process. Based on our confidence in aesthetics, we do not pursue changing designs every year to follow trends, but instead continue to improve upon the original design. The appearance design of the new generation Xia Qi is intended to become a symbol and classic of Xiaomi cars, and we hope it can continue and promote this design philosophy.
Q：What is the main color of the new generation of Shu Qi? Why choose Capri Blue?
A：The main color of the new generation of Shu Qi is Capri blue. After intense internal discussions, this color was finally selected, which is significantly different from Shu Qi's Bay blue. Capri blue is a blue-green color with a hint of green, which has a crystal texture and a bright but not dazzling characteristic, giving people a lazy feeling of seaside vacation. We have been promoting this color for many years to form a complete memory.
Q：Why is Cabernet difficult to produce and how to achieve its unique effects?
A：The biggest challenge for Capri Lan lies in its need for precise blending of nano-sized aluminum powder and specific pearlescent materials to simulate the effect of sunlight shining on water, while avoiding the phenomenon of pixelated paint. In addition, in order to ensure uniformity and vividness of colors, the particle size needs to be controlled, and the proportion of pearlescent paint in the material needs to be increased to create clear shadow layers under strong light.
Q：What changes are there in the interior design?
A：There have been significant changes to the interior, including upgrades to the center console, door panels, seats, and ambient lighting. The design of the center console is more symmetrical, with physical buttons moved from the left side to the center to optimize the user experience. The ambient lighting has expanded from local areas to the entire cabin, enhancing the cabin atmosphere. The seats are made of higher-quality fabrics and stitching techniques, paired with contrasting stitching, which is both fashionable and luxurious while maintaining comfort. Four different interior schemes have also been introduced this time to meet the personalized needs of different users.
Q：What improvements have been made in terms of safety in the new model of car?
A：The new model has undergone a lot of safety upgrades, including the use of ultra-high-strength steel with a 2200 megapascals rating, as well as the use of embedded impact bars, door impact beams, battery pack scratch-resistant bottom crossbeams, and battery bottom bulletproof coatings. In addition, the new model also comes standard with nine airbags and has added rear side airbags, further enhancing protection for rear passengers.
Q：What improvements have been made to the new car model in terms of range and three-electric aspects?
A：The new models have significantly improved endurance capacity, with the standard version reaching 720 kilometers, the pro version reaching 902 kilometers, and the max version reaching 835 kilometers. All models are equipped with an advanced 800-volt high-voltage platform, with the standard and pro versions using 752 volts, and the max version using 897 volts (900 volts). This high-voltage platform allows for fast charging, with the ability to charge up to 670 kilometers in just 15 minutes. Additionally, the motor efficiency has been greatly improved, with the V6s plus motor used in comparison to the V6S motor increasing efficiency by 0.015, effectively increasing the endurance range.
Q：What are the improvements in the chassis?
A：In terms of the chassis, the new generation of the Pro Seven has undergone a huge upgrade, including the standard four-piston fixed calipers and 265mm thick wide tires, improving braking performance and stability. Some versions are also equipped with B-type dual-chamber air springs and CDC adjustable shock absorbers, making the chassis feel better, comfortable, and balanced between comfort and sportiness. In addition, the full range is equipped with laser radar and 4D millimeter wave radar, as well as 700 TOPS computing power, providing hardware support for assisted driving.
Q：What specific content is there about presale prices and user rights?
A：The presale prices for the new generation Chuqi are as follows: standard version 229,900 yuan, Pro version 259,900 yuan, and Max version 309,900 yuan. Users need to pay a 1,000 yuan intention fee. Small-fixed users can enjoy priority delivery rights and receive a smart double dial worth 699 yuan as a gift. For first-generation owners who have locked orders but not yet delivered, they have three days to upgrade to the new generation Chuqi with the same benefits, and can choose whether to retain the purchase tax subsidy benefits of the original order. At the same time, the delivery priority is for first-generation owners to change orders, small shop locked users, and normal users after release.
Q：Recently, we saw a self-media KOL criticizing Xiaomi, and whether Xiaomi's handling of the matter was too severe.
A：Xiaomi conducted a very thorough investigation and after discussions with management, made a serious decision. This punishment is not because the KOL criticized Xiaomi or offended Mi fans, but because he has been attacking and belittling Xiaomi users, even cursing them. Xiaomi cannot tolerate this kind of behavior, so protecting users is our bottom line.
Q：How did the PR department perform in this matter? What decision did the company make regarding this?
A：The performance of the Public Relations department in this incident was indeed unsatisfactory, so the company has decided to criticize and punish them. At the same time, we hope everyone can understand that the PR team has been facing intense negative public opinion for the past eight or nine months, and we hope they have the opportunity to correct their mistakes, continue to work diligently, and maintain the reputation of the company and users.
Q：What is your opinion on the contradiction between the previous statement made by Lei Jun about not doing promotional advertising and Xiaomi's current advertising activities, as mentioned by netizens?
A：In the early days, Lei Jun did say in an interview that Xiaomi did not advertise, did not have a marketing department, and primarily relied on community activity and direct communication with users during its start-up stage. However, now Xiaomi has grown to have seventy to eighty thousand employees and a complex business scale, and has established a marketing system. The situation has changed from the past to the present, so it cannot be simply compared; one must consider the changes in the times and objective conditions.
Q：Is Xiaomi's launch of quasi-current car another marketing strategy?
A：Xiaomi's semi-new cars were launched because they had some semi-new cars on display at the end of December, mainly because some orders were not successfully delivered and some cars had special configurations that made it difficult to match with other orders, so they decided to concentrate on dealing with these cars. At the same time, they also explained the concept of "micro-flaw cars" where these cars have very small imperfections, but after simple repairs, they are no different from new cars. They are transparent with users about this and offer discounted sales. In addition, display cars and test drive cars are also one of the four types of cars available. Display cars are basically brand new and in good quality, but may have slight scratches due to high foot traffic in showrooms, so they are sold at a lower price. For vehicles with rare configurations, Xiaomi may increase the reservation deposit amount to reduce the risk of losses.
Q：When describing a product, why is it important to strive for accuracy and ask for online users to supervise?
A：Because we hope to avoid misunderstandings, every description of product information should be carefully considered. Once any inaccuracies or potential misunderstandings are found, we will immediately make corrections. We welcome all internet users to supervise all of our departments.
Q：Translation: Lei Jun has been labelled as a "marketing master", what do you think about this?
A：As a business manager with an engineering background, Mr. Lei is not suitable to be labeled as a "marketing master" just because he is involved in the company's technical research and decision-making. This label originated from a joke on an entertainment program in 2013 or 2014, which was exaggerated and maliciously interpreted by competitors. In fact, the success of Xiaomi products does not only rely on marketing, but also on their outstanding performance and reputation.
Q：What do you feel about the word "marketing" right now?
A：After a period of misunderstanding and attacks, I have some aversion to the word "marketing" because it is often used to belittle Xiaomi and attribute the company's success solely to marketing. However, in reality, marketing is a very professional and neutral term. Every company needs marketing, but Xiaomi cannot rely solely on marketing to achieve success.
Q：Do you have any points you want to emphasize about the relationship between products and marketing?
A：The quality of the product is the foundation, discussing marketing without the product is inaccurate. At Xiaomi, we invest a lot of effort in product development, pursuing high-quality products. Although marketing is important, the quality of the product itself cannot be ignored.
Q：How do you view the issue of losing followers on social media personally?
A：Losing more than two hundred thousand followers in a month is actually a very normal phenomenon, especially considering the recent defamation against Xiaomi and myself, as well as my low activity in the past. I hope that netizens can maintain rational judgment when faced with similar topics and not pay excessive attention to changes in the number of followers.
Q：Mr. Lei previously stated that he had held 15 meetings for a cup, there is a misunderstanding about this from the public, could you please explain?
A：This statement is not accurate. In fact, Mr. Lei discussed a series of products in at least 16 formal product meetings, including cups. Each meeting included discussions about cups as part of the agenda, rather than having separate meetings specifically for one cup 15 times.
Q：How many product decision meetings has this cup been through?
A：Mr. Lei, the CEO, has attended product decision and discussion meetings on this cup over 16 times.
Q：How was the color adjusted during the design process of the cup?
A：In order to match the side of the body of the car as closely as possible, the color of the cup underwent multiple iterations, ultimately choosing a color similar to Gulf Blue. However, when trying to achieve the iridescent metallic paint effect, it was found that the texture could not meet the requirements. Therefore, around the 13th attempt, it was decided to switch the material to stainless steel and use hand-crafted bonding techniques to achieve the color transition and three-dimensional effect of the logo.
Q：Why does designing a cup require so many meetings?
A：Complex designs and craftsmanship are meant to allow car owners to experience a three-dimensional feel when they touch it, and this ultimate pursuit of details reflects the Xiaomi car team's ultimate polishing of product texture.
Q：How involved was Mr. Lei during the early development stages?
A：During the initial development stage, Mr. Lei participated in the morning meeting almost every day, personally involved in and providing guidance on every detail including the cup, his level of involvement far exceeds everyone's expectations.
Q：How has Mr. Lei been involved recently?
A：Currently, although Mr. Lei's time is very tight, he still participates in discussions on key projects on average once every two days, reflecting his high degree of importance on product development.
Q：Why is the hardest part of making a car the hub?
A：Wheel hub design may seem simple, but it is actually very challenging. It requires creating recognizable, distinctive, and unique flat symbols with memorability. Additionally, the design must also meet engineering requirements such as aerodynamic resistance. Therefore, it is a very complex task that requires a lot of meetings and design iterations.
Q：In the previous live broadcast, Manager Lei mentioned that his height is 1.83 meters, but in a previous press conference he said it was 1.81 meters. What's the matter?
A：A while ago, I got a cold and wasn't feeling well. When I was carrying that pole-style large hood, I made a mistake in stating the size in order to showcase the product's size. In fact, when I measured it, it was still 1.81 meters. It was a slip of the tongue.
Q：What is the situation regarding the mispronunciation of "悬剑O1" as "零一" during internal activities?
A：In that Xiaomi internal chip launch event, due to getting a cold which affected their condition, along with mispronouncing "悬剑01" as "zero one" in the prepared speech, and a kind colleague mistakenly recorded it and posted it on social media, causing misunderstandings. This colleague is a new employee who is not very familiar with the company's confidentiality requirements, but did it out of good intentions and not intentionally.
Q：What do you think of the idea suggested by internet users for Xiaomi to launch a black car model named "Legend Knight Black"?
A：Although this name sounds cool, we hope to maintain a clean and transparent brand image, and let our strength speak for itself. True legends are not just about colors, but also about the quality of products that stand the test of time.
Q：Is the renderings of the new Xiaomi car model circulating online true?
A：That must be false. Our car models are kept confidential, and there are currently no planned new models. Most online speculations about new models are mostly inaccurate information.
Q：Do you think the target of delivering 550,000 cars by 2026 is too low?
A：For Xiaomi automobile, which has only been in the car industry for two years, a target of 550,000 units is not low. Despite fierce competition in the industry, we are full of confidence in the product power of the new generation Comfort 7, believing its experience and quality will surpass everyone's imagination.
Q：Why did you set a goal to learn forklift driving during the New Year's Eve live broadcast?
A：Last year during the New Year's Eve live broadcast, everyone was very interested in the forklift in the factory, so I joked that this year I would learn how to operate a forklift and perform for everyone, but due to health reasons, I was unable to do so. This year I fulfilled this promise, and I hope that everyone can learn about forklift operations when visiting the factory.
Q：Regarding the issue of the number of visitors to the factory, can we increase the number of visitors? How to respond to the recent discussion about the Xiaomi car factory tours and how to get more Mi fans to participate in the factory tours?
A：We have coordinated with the factory to increase some sessions, receiving an extra 1000 people per week, and have added more sessions specifically for rice noodle friends to book for visits during the winter holiday period. We have specially arranged a rice noodle session for our rice noodle friends, where everyone can book a visit to the factory through the Xiaomi Community mini program. At the same time, we welcome more parents to bring their children to experience the modern manufacturing process and understand why Xiaomi cars have such excellent quality.
