Coty Inc. (COTY) Q4 2023 Earnings Call

Coty Inc. (NYSE:COTY) Q4 2023 Earnings Conference Call August 22, 2023 7:20 AM ET

Company Participants

Olga Levinzon - Senior Vice President of Investor Relations

Sue Nabi - Chief Executive Officer

Laurent Mercier - Chief Financial Officer

Conference Call Participants

Filippo Falorni - Citi

Javier Escalante - Evercore ISI

Anna Lizzul - Bank of America

Korinne Wolfmeyer - Piper Sandler

Olivia Tong - Raymond James

Chris Carey - Wells Fargo Securities

Andrea Teixeira - JPMorgan

Linda Bolton - Davidson

Mark Astrachan - Stifel

Ashley Helgans - Jefferies

Olga Levinzon

Good morning and good afternoon, everyone. This is Olga Levinzon, Coty's Senior Vice President of Investor Relations. Thank you for joining us today for the prepared remarks portion of Coty's Fourth Quarter and Fiscal 2023 Earnings.

Later this morning, at approximately 8:15 a.m. eastern time, we will hold a separate live Q&A session on today's results, which you can access via our investor relations website.

Joining me this morning for our presentation are Sue Nabi, Coty's CEO; and Laurent Mercier, Coty's CFO.

Before I hand the call over to Sue, I would like to remind you that many of the comments today may contain forward-looking statements. Please refer to Coty's earnings release and the reports filed with the SEC, where the company lists factors that could cause actual results to differ materially from these forward-looking statements.

In addition, except where noted, the discussion of Coty's financial results and Coty's expectations reflect certain adjustments as specified in the non-GAAP financial measures section of the company's release.

Thank you. I will now turn it over to our CEO, Sue Nabi.

Sue Nabi

Thank you, Olga. Welcome everyone.

I am very happy to share that today's fiscal '23 results mark the third consecutive year of Coty delivering strong financial, operational and strategic performance. This is also the 12th consecutive quarter of the company reporting results inline to ahead of expectations. These accomplishments are the result of the focus and agility across the full Coty organization as we continue to amplify our strengths, adjust to evolving market conditions, and capture new opportunities. In fact, our Q4 and fiscal '23 results are again amongst the best in our competitive set, speaking to the power of the Coty business.

Looking externally, beauty demand remains resilient across our key categories and geographies, in the midst of the current macroeconomic uncertainty, with no signs of trade-down, while the famous fragrance index we have been discussing for over a year shows no sign of slowing. In fact, the beauty category continues to be a standout in key markets like the U.S., as the only category to grow volumes in the last six months amongst all CPG and general merchandise categories, speaking to the beauty industry's ability to meet consumers' emotional needs.

This fully reaffirms the message that we have been conveying for some time: that Coty and our peers have a key role to play in fueling consumer excitement and generating consumer demand by launching innovative and desirable products supported by meaningful storytelling as well as clean and sustainable formulations and packages. As a result, we continue to target growing our sales ahead of the beauty market, growing our profit ahead of sales, steadily deleveraging our balance sheet, and positioning Coty to continue to succeed as a beauty powerhouse with still significant untapped potential.

Let me now summarize the key messages from our results. First, we once again delivered revenue growth ahead of both expectations and raised guidance, fueled by the strong beauty demand and successful key brand initiatives in both divisions. Our Q4 like-for-like revenues grew 17%, ahead of our updated guidance of 12% to 15% and outlook at the start of the quarter of 10%. We saw particularly strong sales momentum in Prestige coupled with double-digit growth in Consumer Beauty. Our full year revenues grew 12% on a core like-for-like basis, with double-digit growth in both divisions, marking the second consecutive year of double-digit growth for the company.

Second, our fiscal '23 profits were ahead of guidance, with adjusted operating income growing 20% year-on-year and adjusted EBITDA growing 7%, despite strong reinvestments in our business and significant ForEx headwinds of over $70 million for the year.

Third, we continued to execute and make progress across our strategic growth pillars.

Finally, our fiscal '24 outlook is in line to ahead of our medium-term growth algorithm, as we are targeting like-for-like growth at the top end of our medium term 6% to 8% range, moderate gross and EBITDA margin expansion, and double-digit growth in our adjusted EPS.

And I will now take a few moments to cover our revenue trends during the quarter, before Laurent takes you through our financials. Then I will finish with an update on our strategic progress and, of course, our outlook.

Starting now with our revenue performance. As you can see, our Q4 like-for-like revenues grew 17%, well ahead of raised guidance. This brings our fiscal year-to-date core like-for-like revenue growth to 12%, well ahead of our original 6% to 8% like-for-like growth guidance, and the second consecutive year of double-digit like-for-like growth for the company.

In Q4, our core Prestige business grew 21% like-for-like, resulting in 13% core like-for-like growth in fiscal '23. The strong sales growth acceleration in Q4 reflected double-digit growth across Americas, EMEA and the Travel Retail channel, and a couple of points of benefit from the China low comparison last year. We are continuing to see robust fragrance demand across all key markets. At the same time, retailer inventories at the end of Q4 are at healthy levels, particularly as we are now entering the stronger seasonal demand period.

In Consumer Beauty, core revenues grew 10% like-for-like, bringing fiscal '23 core like-for-like growth to 11%. Our Q4 Consumer Beauty growth came from solid growth in color cosmetics and continued strong momentum in our Brazilian brands.

Geographically speaking, like-for-like revenues continued to grow in all regions for the quarter and for the year. Americas revenues grew 13% like-for-like in Q4 and 10% in fiscal '23, with double-digit growth in nearly every market and in regional Travel Retail. EMEA, core like-for-like sales grew 13% in both Q4 and fiscal '23. We saw double-digit growth across most markets and in Travel Retail. Asia Pacific revenues grew 40% like-for-like in Q4 and 13% in fiscal '23, with a robust rebound in China and Hainan, particularly given the depressed base period comparison, as well as strong momentum in broader Asia and local Travel Retail.

A critical part of our strategy is our unwavering focus on driving balanced growth. Growth in Q4 and fiscal '23 was once again supported by volumes, price and mix. In Q4, we saw low single-digit core volume growth and mid-teens expansions from the combination of price and mix. For fiscal '23, core volumes also grew in the low single-digits, while price and mix grew approximately 10%. Our intent in the coming quarters and years is to continue to drive a balanced agenda, with our top-line growth supported by a combination of volumes, pricing and mix.

I will now hand the call over to Laurent to take you through our financial results.

Laurent Mercier

Thank you, Sue.

I am pleased to say that we continued to deliver strong financial performance, with the Q4 results marking the 12th consecutive quarter of results in-line to ahead of expectations.

Let's start with an update on how we are navigating the complexities of global supply and inflation. Building on the strong progress made last quarter in improving our Prestige service levels through expanded dual-sourcing, detailed supply and demand planning, and building of safety stock, we again improved in Q4, reaching a mid-90s service level exiting the quarter. We are confident that we'll be able to meet fiscal '24 demand, including during the peak holiday period.

Turning to the inflationary backdrop. In the fourth quarter, COGS inflation was approximately 2.1% of sales. For the full year, COGS inflation was approximately 2% of revenues.

Looking to fiscal '24, while cost inflation on certain commodities such as paper and energy are easing, costs on other materials and components are still growing in large part due to labor In the first half of fiscal '24, we continue to expect COGS inflation to remain elevated, driven by the combination of delayed inflation impact based on our procurement negotiations with suppliers, as well as the capitalization of the higher COGS we've incurred in recent months, which gets released to the P&L roughly four months later. As these two factors are more timing related and the underlying inflation drivers are clearly easing, we expect a significant moderation in COGS inflation in the second half of fiscal '24. Our execution on savings, strategic revenue management and pricing is helping us to balance this inflationary impact.

We are currently in the process of another round of pricing in the first quarter of fiscal '24, as we continue our portfolio transition to cleaner and more sustainable products, which in turn also drives category value growth, while also closing pricing gaps versus our competition, particularly in Consumer Beauty.

I will now provide an update on our All-in-to-Win program. In Q4, we delivered savings of approximately $50 million, bringing our fiscal year '23 savings to approximately $180 million, ahead of our target of approximately $170 million in fiscal year '23. Due to our strong project pipeline, we are increasing our fiscal year '24 savings estimate to over $100 million, up from our previous target of approximately $90 million. Savings in fiscal year '24 will be driven by material value analysis, platforming savings, and structural A&CP savings amongst other projects. We continue to target $75 million of savings in fiscal year '25, reaffirming the savings target announced in Q2.

In sum, having delivered over $600 million of savings life-to-date, we continue to optimize all of our processes and expenditures, thereby positioning Coty to be both flexible and fully equipped to invest in our strategic priorities And importantly, we are now in phase two of our transformation, as we put in place more enablers for sustainable growth and business acceleration across the brands and markets, supplementing our savings initiatives, which fuel profit expansion and reinvestment.

Moving to our gross margin performance. Q4 adjusted gross margin of 62.8% increased by 70 basis points from last year, bringing the year-to-date adjusted gross margin to 63.9%, which is up 20 basis points year-on-year and up by a very significant 390 basis points versus two years ago. Our Q4 gross margin increase was driven by: supply chain productivity; the positive benefits from mix; and additional price increases executed at the end of Q3. These benefits to gross margin were partially offset by COGS inflation of approximately 210 basis points of sales in Q4. Despite inflation that was prevalent this year, we delivered gross margin expansion in both Q4 and fiscal year '23. Going forward, we will continue executing on our multi-pronged, multi-year gross margin attack plan, as we drive our gross margins to the mid-60%-s and beyond.

I'd like to take a moment to discuss our investments in research and development. As we have transformed our business over the last three years, steadily executing on our six pillar strategy, we have been steadily reinvesting in our organizational capabilities, including R&D. In fact, our R&D investment is close to 10% higher than it was two years ago, with investments behind skincare growing substantially above these levels. We expect to step change our R&D investments in the coming years, particularly behind skincare, as we pursue our ambition to double our skincare revenues in the next few years and position skincare as a key pillar of Coty's business model.

Let me now walk you through our marketing investments. In Q4, A&CP investments represented approximately 28% of sales, stable with Q3 levels and with the prior year, as we continued to support our key initiatives. This brings the fiscal year '23 A&CP level to approximately 27%, in line with our expectations and relatively stable year-over-year. As with prior quarters, our marketing spend was concentrated behind key innovations in Prestige and Consumer Beauty, as well as whitespace opportunities.

Moving to our profit delivery for the quarter. Our Q4 adjusted operating income grew 61% to $105 million, with our fiscal '23 operating income expanding a strong 20% year-on-year. This delivery was particularly impressive given strong ForEx headwinds, which negatively impacted our fiscal year '23 adjusted EBITDA by over $70 million. So, Prestige and Consumer Beauty segments delivered double-digit adjusted operating income growth in Q4 and fiscal '23, with margin improvement in both businesses. As a result, our Q4 adjusted operating margin grew 220 basis points year-over-year, with fiscal year '23 margin up strongly by 170 basis points to 13.3%.

Importantly, we continue to expect strong income growth and margin expansion going forward. Our Q4 adjusted EBITDA grew 25% year-over year to $165 million, with 7% growth in fiscal year '23 to $973 million. As a result, our Q4 adjusted EBITDA margin increased 90 basis points year-over year, bringing our fiscal year '23 adjusted EBITDA margin to 17.5%, up 40 basis points versus last year.

Now turning to our adjusted EPS, where we reported strong momentum in the quarter. Our Q4 diluted adjusted EPS was $0.01, up $0.02 year-over-year driven by a much stronger Q4 adjusted operating income, partially offset by higher tax and interest expense. Specifically, the Q4 interest expense stepped up sequentially vs. Q3, driven by a higher cost of debt in the rising interest rate environment, as well as a $5 million increase in ForEx costs. There was no material net impact from the mark-to-market on the equity swap in the quarter. Our fiscal year '23 diluted adjusted EPS was $0.53, up 89% year-over-year and includes a non-cash EPS benefit of $0.15 from the mark-to-market on the equity swap in the second and third quarters. Our fiscal year '23 operational EPS, excluding the swap, was $0.38, driven by net profit improvement, which reflects very substantial growth of 36% versus last year.

Looking ahead to fiscal year '24, I would like to provide some additional details related to our current expectations for certain drivers of our adjusted EPS. First, we expect depreciation to be in the $230 million to $240 million range. Second, we anticipate net interest expense for the year to be in the mid $200 million. Third, we anticipate an adjusted effective tax rate for fiscal '24 in the mid to high 20%-s. Finally on fiscal '24 share count, we currently estimate 1% of dilution, though similar to fiscal '23, so quarterly share count will fluctuate based on GAAP anti-dilution provisions.

Moving to our free cash flow. We generated free cash flow of $38 million in the quarter. For the year, we generated $403 million of free cash flow, which was in line with our expectations despite the inventory build required to increase safety stock and meet anticipated fragrance demand in the first half of fiscal year '24. In the coming years, we expect steady expansion in free cash flows. Our intent is to continue to use our strong free cash flow and opportunistic asset monetization to actively reduce our debt and advance our deleveraging agenda.

Moving to our capital structure. We ended Q4 with net debt of approximately $4 billion. As a result, our leverage at the end of the quarter was around 4.1x, down from around 4.4x at the end of Q3 and consistent with our expectations. Factoring in our Wella stake, we ended the quarter with economic net debt of approximately $3 billion. We remain committed to divesting our Wella stake by calendar year '25 and as a first step in this objective, we recently entered into a binding letter of intent to sell 3.6% of our retained Wella stake for $150 million to IGF Wealth Management, subject to customary closing conditions including consent by KKR. The transaction would reflect a 4% premium to book value of Wella as of March 31.

Additionally, as part of our active efforts to strengthen our balance sheet, we successfully issued $750 million of 2030 senior secured notes in July. We used the combination of these proceeds and our revolver to fully pay down our Term Loan B, resulting in approximately 85% of our total debt now being fixed rate, which is key in the current interest rate environment. Looking beyond fiscal '23, our strong continued progress on deleveraging and debt paydown support our expectation for our interest expense to steadily decline in the coming years, despite the currently rising interest rate environment.

To sum up, we are confident in our next major leverage milestones, as we continue to target leverage towards 3x exiting calendar '23, approximately 2.5x exiting calendar year '24 and approximately 2x exiting calendar year '25.

I will now hand it back to Sue to review our strategic progress in the quarter.

Sue Nabi

Thank you, Laurent.

So, let me share some highlights from our continued execution on our six pillar strategy.

Starting with our first strategic pillar, which is stabilizing and growing our Consumer Beauty business. In the quarter, both the mass beauty market and our Consumer Beauty business remained very dynamic. As I mentioned earlier, our Consumer Beauty revenues grew approximately 10% like-for-like in the quarter, with high single-digit to double-digit growth across our key categories of cosmetics, bodycare and mass fragrances. For fiscal '23, Consumer Beauty grew 11% on a core like-for-like basis, with most of our leading Consumer Beauty brands growing in the high single-digits to low double-digits like-for-like during this fiscal. The strength of our Consumer Beauty portfolio was further reinforced by our recently announced strengthened and long-standing partnership with adidas, which is perfectly positioned to capitalize on the new wellbeing and athleisure trend in beauty.

As a key part of our strategy to win with Gen Z consumers through clean and vegan formulations, and win with Gen X through skinified makeup, in fiscal '23, we leaned further into these trends across our brand portfolio. As you can see, we continued to lean into the rapidly growing clean beauty trend with the launches of CoverGirl's Clean Fresh Yummy Gloss, which was the number one Lip Launch of Spring 2023, with adidas' Active Skin & Mind range, and, of course, Bourjois' Healthy Mix foundation. In parallel, we continued to be very active on skinified beauty with the launches of Max Factor's Miracle Pure foundation and the extension of the CoverGirl Simply Ageless line.

Another area where we have also had great success is rapidly platforming key cosmetics innovations across our portfolio The most recent example of this is our Twist Up mascara technology from Bourjois. We first launched it under Bourjois brand last year, driving that mascara to be the number one mascara on the French market. More recently, we have launched this technology under the Max Factor brand with the Lash Wow 2-in-1 mascara, you see pictured here. Since the recent launch, Lash Wow is now the number one mascara for the brand and a Top 10 mascara overall in the launch markets This is a proof that quickly platforming distinctive and superior innovation will be key to further accelerating our Consumer Beauty portfolio, and we have more plans in store in the coming quarters on other key Consumer Beauty innovations.

Entering fiscal '24, we are pushing the envelope further on clean beauty, starting with CoverGirl. CoverGirl continues to be the undisputed leader of clean beauty in the U.S. mass channel. And true to our leadership in clean beauty and mascara, we recently launched CoverGirl's new Lash Blast Cleantopia mascara, which is the brand's first plant-powered clean mascara. Let's take a look at the new video campaign for Cleantopia mascara featuring brand ambassador, Kelsea Ballerini, which has begun airing in July.

[Commercials]

So, to summarize on Consumer Beauty, having repositioned our key brands, having established meaningful and on-brand communications, and revamped the innovation pipeline for each brand, the next phase of our strategy is to fully capitalize on the Gen Z opportunity. We have continued to harness the power of social media influencers and natural advocacy, as launches such as CoverGirl Clean Fresh Yummy Gloss and Rimmel Kind & Free have both gone viral on TikTok. As we enter fiscal '24, we will further embrace the full power and reach of social media to drive our brands and build stronger community engagement, fully keeping in step with the evolution of the market and with Gen Z habits.

Turning to our second pillar, focused on accelerating our luxury fragrance business. We continue to see the fragrance index in full effect and maintaining momentum, driven by strong demand for fragrances across the globe and ongoing premiumization, as consumers seek more concentrated, longer lasting and more sophisticated scents. As we have continued to discuss, the strong demand is underpinned by increased fragrance usage by Gen Z, by men and by Hispanic consumers, as well as by social media as a driver of brand discovery and trial. In total, the Prestige fragrance market grew over 10% in the fourth quarter and fiscal '23, well above the historical low to mid-single digit growth of the fragrance market. At the same time, Coty's Prestige fragrance revenues grew over 20% like-for-like in the fourth quarter and in the low teens in fiscal '23, outgrowing the broader market. Further, all of Coty's top brands saw double-digit like-for-like growth in fiscal '23.

As we enter fiscal '24, we see no signs of slowing in fragrance demand. And while we are already a leader in prestige fragrances, we still have ample white space opportunities in this category, even within our stronghold geographies. This is anchored on two areas. First, in our core prestige fragrance business, we have historically been the leader in the $13 billion male fragrance category, but have ample room to improve our position in the much bigger female fragrance category, which is roughly double the size of male fragrances at $24 billion and where we are currently in the top three. Second, we are still having limited scale, but are actively strengthening our positioning in the smaller but rapidly growing $4 billion ultra-premium fragrance category, whether it's through our Chloe Atelier des Fleurs collection, whose sales have grown by 5 times versus two years ago, or through the upcoming launch of our internally developed Infiniment Coty Paris fragrance brand. In order to fully capture these white space opportunities, in addition to our ambitions in Prestige Skincare and Prestige Cosmetics, we are continuing to strengthen the organizational structure in our Prestige business.

And that brings me to a key milestone in our strategic ambition to elevate our share in female fragrances: which is our newly launched Burberry Goddess Eau de Parfum female fragrance, which is now appearing across global distribution. Burberry Goddess is a unique gourmand premium fragrance, led by a powerful trio of distinct vanillas, bottled in Burberry's first-ever refillable bottle. Let's take a look at the video campaign featuring British-French actress and new ambassador for Burberry Beauty, Emma Mackey.

[Commercials]

While we are still very early in the Burberry Goddess launch, the initial results are outstanding. First, Burberry Goddess is already a top three fragrance at leading airports. Second, sell-out is 1.5 to 3 times higher than recent Coty blockbuster launches. And third, the Burberry Goddess launch is having a strong halo effect on the men's fragrance, Burberry Hero, as well as on Burberry Her. We are very excited about the early success of this new innovation so far, which we believe position Burberry Goddess to be a blockbuster launch this year and next year.

Underpinning the strong foundations of our fragrance business is the extended duration of our license portfolio, with the average remaining duration of our top seven Prestige brands now averaging 13 years. The renewal and extension this past year of multiple key licenses, including Hugo Boss, Davidoff, and Jil Sander, reinforces Coty's position as a go-to partner for global fashion houses. I am particularly excited about yesterday's announcement of the expansion of our partnership with Marc Jacobs to include the creation of a new makeup line, which we intend to launch in the next few years, coupled with the extension of the license for over 15 years. I believe the Marc Jacobs brand is perfectly positioned between couture and indie, and will become a great and differentiated addition to our Prestige Cosmetics portfolio.

At the same time, we are continuing to expand our existing Prestige makeup business. In Q4, our Prestige Makeup revenues grew over 25% like-for-like. Trends have been improving sequentially with the reopening of the China economy and the strong launch activations behind Burberry and behind Gucci. As you may recall, last quarter we launched new long-wear foundations under both Burberry and Gucci in China, as part of our strategy to enter the higher-loyalty complexion sub-category. The Burberry Beyond Wear Perfecting Matte foundation is inspired by the iconic fabric of Burberry's trench coat, and is already ranked number five in premium long lasting foundation on Tmall. On Kylie Cosmetics, the brand's makeup sales grew by a strong double-digit percentage globally in both the fourth quarter and fiscal '23, fueled by an expanded distribution and new exciting launches.

Shifting now to our third strategic pillar, which is building our skincare business. In the last few months, we have ignited our comprehensive strategy as planned, with exciting initiatives across each of our key skincare brands Lancaster, Orveda and Philosophy, and many more to come in the coming quarters and years.

Let me start with Lancaster, where in mid-March, we launched the ultra-premium skincare line called Ligne Princiere. While the brand relaunch and Ligne Princiere line have been concentrated only in China Mainland and Hainan, I am very encouraged by the initial results, with the overall Lancaster brand revenues in Q4 growing over 15% year-over-year. Since the beginning of the launch of Ligne Princiere in China, store sales are growing 20% to 30% month over month. The conversion rate at new counters in China, especially in Hainan, is exceeding leading beauty peers, with Lancaster Ligne Princiere driving the majority of sales. Overall feedback on the brand and products is very positive and, importantly, repeat intent of purchasers is over 40%, which I have to say, is absolutely a very proud moment for Coty scientists and the entire Coty skincare teams. With such strong fundamentals for the brand, the focus now is on increasing consumer traffic, to be fueled by mastering the Chinese digital ecosystem.

In parallel with the igniting of Lancaster in China, we have been executing the revamp of philosophy in the spring across all touch points in the U.S. Philosophy announced a new brand formulation principle, dermatologic wisdom, and launched its latest product innovation, dose of wisdom bouncy skin reactivating serum. Dose of wisdom sales are ahead of our targets and have an average 4.7 star rating. And here again the initial results are very promising, with philosophy's brand revenues up over 10% during the quarter. As you can see, our skincare acceleration has begun in earnest over the last few months, spanning new innovations, elevated online and offline merchandising, unique storytelling and brand equity building.

Moving to our fourth strategic pillar, digital and e-com. We continued here our broad-based momentum across e-commerce, social commerce, and consumer advocacy. Livestreaming has been a key pillar in growing Lancaster's brand awareness, storytelling and trial in China, and this is just the beginning. And as we've steadily stepped up our livestreaming in China, whether with KOLs, our beauty advisors, or even our very own Prestige Chief Commercial Officer, Caroline, who you can see on this slide, our Lancaster livestream sales are growing month-over-month. In fact, KOL livestreaming on Douyin that took place in the quarter generated over $300,000 in sales in only three-and-a-half hours.

On e-com, we are building on our digital success with the opening of the Marc Jacobs flagship store on Lazmall, the leading e-retailer in the highly promising Southeast Asia region with a reach of over 90 million consumers. It's encouraging to see that Marc Jacobs reached the number one fragrance rank on Lazmall in April.

Finally, as mentioned earlier, we are fully focused on step changing our reach with micro and macro influencers, to drive advocacy for our brands. A prime example of the success of this strategy is CoverGirl's Yummy Gloss, which has become a viral hit with Gen Z consumers, reaching over 120 million views on TikTok and driving over 8 million unit sales to date, which is 3 times higher than our original target.

Moving to our fifth strategic pillar, building our presence in China. Since the lifting of COVID restrictions at the end of calendar 2022, we have seen our China sales rebound as we expand our local presence. It's worth highlighting that in Q4 our revenues in China, including Hainan, have increased over 15% versus two years ago, though the monthly trends remain uneven given the changing government regulations and gradual macro recovery.

In the meantime, we continue to expand awareness and reach of our brands in the country. For example, Burberry Hero has now become the number three male fragrance in China, right behind Bleu de Chanel and Dior Sauvage. And with the imminent launch of Burberry Goddess in China, we are very excited about the potential of the overall Burberry brand.

On the ultra-premium fragrance side, you can see pictured on this slide a recent event we hosted in Hainan, where Chloe Fragrance Ambassador Guan Xiaotong introduced the new Sandalum and Violet Atelier des Fleurs scents to a huge audience.

In sum, we firmly believe in the significant potential of the China market for Coty, where our brands are highly desired, but still limited in distribution and scale. The continued strong beauty demand in China despite macro fluctuations and our expansion opportunities in this market, both position China as an incremental addition to our medium-term outlook rather than a key building block.

Finally, we are continuing to see incredible momentum in our Travel Retail sales. Both in the quarter and fiscal '23, our Travel Retail sales grew over 30% like-for-like. As a result, our Travel Retail sales are approximately 8% of our overall business. This is consistent with our Travel Retail penetration in 2019, even though international travel is still below pre-COVID levels. We have continued to gain share in the high-growth and highly-profitable Travel Retail channel, particularly in EMEA and in the Americas, fueled by distribution expansion, Travel Retail exclusivities, successful innovations and our growing multi-category presence. And with no sign of slowing in global consumers' appetite for travel, coupled with the return of Chinese travelers in the coming quarters, we remain highly optimistic about the growth potential of this channel for Coty.

Turning to our sixth and final strategic pillar, which is becoming a leader in sustainability. We had several ESG milestones over the last few months. First, we are continuing to strengthen the ESG governance within the organization, as we've expanded the sustainability office under Dr. Shimei Fan. And second, in our ongoing efforts to reduce our packaging-related carbon footprint, we continue to expand our line-up of refillable products, with Burberry Goddess becoming the latest launch to offer refillable packaging. This follows on the footsteps of Chloé Naturelle Intense Eau de Parfum as well as our recently launched adidas Active Skin & Mind new line.

And that brings me to our outlook for fiscal '24. We expect fiscal '24 core like-for-like revenues to grow at the top of our medium-term target range of 6% to 8% like-for-like, with outperformance by Prestige. Fiscal '24 reported revenues are expected to include a 0% to 2% benefit from ForEx, primarily in first half fiscal '24, and 1% to 2% scope headwind for the year from the divestiture of the Lacoste license, concentrated in the second half. We expect modest fiscal '24 gross margin expansion year-on-year, consistent with our growth algorithm.

There are a number of timing-related factors, which are driving some pressure on our gross margins in the first half, primarily elevated COGS inflation as well as a return to the historical weight of fragrance giftsets, which had declined in the mix last year due to significant supply constraints. But more importantly, based on everything we see today, all of these timing elements should significantly moderate in the second half, and we continue to expect modest gross margin expansion in fiscal '24 driven by strong year-on-year improvement in gross margins in the second half of the year.

We are targeting fiscal '24 adjusted EBITDA margin expansion of 10 basis points to 30 basis points, implying adjusted EBITDA of $1.065 billion to $1.075 billion based on current FX rates and inclusive of the profit headwind from the divestiture of the Lacoste license. We are estimating total fiscal '24 adjusted EPS, excluding equity swap, of $0.44 to 0.47, implying strong plus-16% to plus-25% growth. And we continue to target further reduction in leverage toward 3x exiting calendar '23, approximately 2.5x exiting calendar '24 and approximately 2x exiting calendar '25.

Let me also share some context on the first half outlook. Given the very strong revenue growth momentum we saw in Q4, which is continuing into the current quarter, we expect first half core like-for-like sales growth of 8% to 10%, with outperformance by Prestige. For reported revenues, we expect a ForEx benefit to revenues in the first half of 1% to 2%. On the profit side, we expect first half '24 adjusted EBITDA margin expansion 10 basis points to 30 basis points, which is consistent with the full year. And we estimate first half adjusted EPS of $0.35 to $0.38.

Now, to sum up, the beauty market remains a strong and outperforming category, with ongoing premiumization trends. In this attractive backdrop, we are successfully executing on the strategy we laid out three years ago, with momentum across our core categories, and early wins in the white space opportunities we are pursuing, including female fragrances and ultra-premium fragrances, skincare, prestige cosmetics, China and Travel Retail. And we are delivering a best-in-class medium-term growth algorithm, including a mid-20%-s EPS CAGR, active deleveraging, and capital returns, as we propel our growth story and strengthen our position as a beauty powerhouse.

With that, let me open up the call for your questions.

Operator

Good morning, and good afternoon, everyone. My name is Leo, and I'll be your conference operator today. At this time, I would like to welcome everyone to Coty's fourth quarter fiscal 2023 question-and-answer conference call. As a reminder, this conference call is being recorded today, August 22, 2023.

Please note that earlier this morning, Coty issued a press release and prepared remarks webcast, which can be found on its Investor Relations website.

On today's call are Sue Nabi, Chief Executive Officer; and Laurent Mercier, Chief Financial Officer.

I would like to remind you that many of the comments today may contain forward-looking statements. Please refer to Coty's earnings release and the reports filed with the SEC, where the company lists factors that could cause actual results to differ materially from these forward-looking statements.

In addition, except where noted, the discussion of Coty's financial results and Coty's expectations reflect certain adjustments as specified in the non-GAAP financial measures section of the company's release.

With that, we will now open the lines for questions.

Question-and-Answer Session

Operator

[Operator Instructions] We'll take our first question from Filippo Falorni of Citi. Your line is open.

Filippo Falorni

Hey, good morning, everyone, and congrats on a strong fiscal '23 results. First question on kind of the assumptions embedded in your initial guidance for fiscal '24. I know, Sue, you mentioned, the category at the Prestige level, particularly in fragrances, remains strong. Just what have you assumed in your guidance? Are you assuming a continuation of the momentum? Are you assuming a little bit of a slowdown with the more uncertainty in the macro environment? Just any color on that would be helpful.

Sue Nabi

Good morning, Filippo. Let me give the mic to Laurent for this part and I can compliment.

Laurent Mercier

Yeah, absolutely. Hello, Filippo. So, I mean, first of all, indeed, as you highlighted, what's important is really that we are positioning the fiscal '24 guidance, I mean, at the top of the mid-term guidance, and following as you highlighted, I mean, a very good landing of our fiscal '23. So, to make it short, I mean, really our assumptions is that the momentum is here to stay. Definitely, we are seeing the beauty categories are very resilient. And here, I'm talking about both categories, Prestige and Consumer Beauty. So, definitely, and this is what is confirmed also by our retailers that beauty is definitely the darling category of the retailers. So, definitely, both on Prestige and Consumer Beauty we keep this great momentum for fiscal '24. And this is amplified also by the strong initiatives that Coty is putting in place again on both divisions.

Filippo Falorni

Great. And just a quick follow-up. On pricing, I know you guys are planning for an additional price increase in Q1. Is it mainly in Consumer Beauty? It seems like you mentioned closing the gap versus competition. And can you comment a bit on like responses from retailers, what you're seeing it in the market from the conversation that you're having? Thank you.

Laurent Mercier

Yeah. So, indeed, I mean, pricing, as you know, we implemented, I mean, successfully pricing across fiscal '23. So, I mean -- and this was -- this went very smoothly with retailers, but also with consumers as there was definitely no elasticity impact. So, we shared that we continue in Q1 fiscal '24, we are implementing a mid-single-digit pricing, and this is on both divisions. This is really important in the case of Prestige division and also in Consumer Beauty.

So, we are doing this, number one, because, yes, inflation is here to stay in H1 fiscal '24. So this is really part of our plan. Number two is also because we are seeing, as I said, very resilient categories. And also, we are making sure, as usual, and we keep the methodology that this price increase is done in a very granular manner, in a very disciplined manner. We have a pricing office, and we have a lot of data based on the last two years. So, we know exactly where we can increase price, again, without having any elasticity.

Last element I want to highlight is also that we are making sure that this price increase is combined with value creation for retailers and also for consumers. And definitely, we are investing money in sustainability agenda. This is something which is really well received by retailers and consumers, and also is here also to helping to accept a price increase for this Q1 fiscal '24.

Operator

Your next question is from Javier Escalante of Evercore ISI.

Javier Escalante

Good morning, everyone, and also congrats on terrific results. I have a couple of questions. One on the consumer side and the other on Prestige. On the consumer side, you made comments on CoverGirl and it feels as if in your view, it's an issue of tapping digital marketing through TikTok. So, if you can comment on the situation more on the stores, right, whether your shelf space going into the fall?

And also in Consumer Beauty, your plans in Brazil is a massive -- mass fragrance market. So, I would love to hear your views on that.

And lastly, any update on the skincare launches in Asia will be awesome. Okay, thank you.

Sue Nabi

Of course. Good morning, Javier, thank you for the question. Indeed, you're right to mention these two elements, which I believe are the two next white space opportunities for our Consumer Beauty business. The first one is indeed makeup opportunity. We believe we have done, let's say, 70% of the job, if I may say. And if you look at CoverGirl, we've fixed the lip category. Today, our lip category under CoverGirl among the fastest growing in the market. We've done the same thing with the eye category.

The two most recent launches from CoverGirl, which are: Yummy Gloss, which is this viral product that is today going to sell something like 6 or 7 times higher than what we have expected; and the upcoming launch, which started in July, which is Cleantopia mascara, that you saw the advertising during the earnings presentations. These are in a way going to consolidate this two-thirds of the work that we have done. Of course, we are doing all the necessary effort to really use the 70% to 75% of A&CP we are spending on this brand that are mainly digital A&CP towards Gen Z, towards advocacy, towards creating viral moments as we've been able to achieve it with Yummy Gloss to take one example.

So the next phase is to fix the face category, which I believe is a category that has been driving the growth of some of our -- one of our competitors to be very direct, is really the face category. And this is inside the cooking right now. So hopefully, once we have the face category joining lip and eyes, the 90%, 95% of CoverGirl will be positioned for the future the way I want this brand to be positioned using modern marketing, of course, mastering advocacy, mastering marketing on TikTok, and all this kind of digital ecosystem that was missing until recently, and that we started to master, I have to say.

So, to answer your part around the shelves, which is an important one, we can confirm that the shelf space of CoverGirl has been stable post spring 2023 resets and is confirmed to be stable for the fall '23 resets. So, any net space that other brands may be discussing is coming from other brands and not from CoverGirl. This is number one.

Number two, and this is a fundamental information that I shared with you already, and it's important to share it again and again is that there are two brands gaining penetration in the U.S., it's CoverGirl and [else] (ph). And CoverGirl's frequency, I have to say is, I would say, 2.5x higher in terms of purchase frequency versus the category and versus key competitors. And this, for me, confirms that these brands positioning, the new communication, the new innovations are strongly resonating with today's consumers.

Last but not least, it's very important to say that, in fact, we are doing two things, while most of our competitors are focusing on one target. CoverGirl is not a Gen Z brand, it's a Gen Z, millennials, Gen X and boomers brand. And we are going to play with these two key targets, the right way adopting the right marketing per target. So it's very important for us to also continue to remain as relevant as ever with Gen X, who are more loyal and who are more spending on this category.

So that's what I will give you in terms of answer when it comes to how we see CoverGirl brand reconstruct that started two years ago.

Now I move to the second part of your question, which is around Brazil, if I'm not wrong. This indeed is something we started to discuss during our Investor Day back in July. We have strong capabilities. We have great capabilities in fragrances. And I'll say a word about this probably later, given the super strong start of some of the new innovation in our Prestige, but we are applying the playbook of creating winning fragrances in both divisions. And we are also applying this in Brazil. So -- and we have also a top-notch fragrance portfolio in mass market. And you're right to mention that Brazil is a big market. It's a $4 billion opportunity.

So, we started the journey over there in April. We are entering in retailers where traditionally, we used to sell our Prestige portfolio. But at the same time, we are also opening opportunities in direct stores, putting our fragrances in the shelves of this kind of channel, which is very new for the Brazilian market, I have to say. So, in total, we started with 2,000 doors with the potential to ramp up, up to 15,000 doors. So, we are still at very early stages of this rollout. But you can imagine that we are super excited about how much this opportunity represents for the Consumer Beauty portfolio, especially given our mass fragrances are highly dilutive to our mass portfolio.

Last part is very quickly, probably on skincare and in Asia. Again, the launch that happened in Asia was the Lancaster Ligne Princiere that started in March, as presented during the earnings presentation. This launch is achieving every milestone we are looking for, be it in terms of ability to create buzz on social media, its ability to meet consumers' highly demanding pace in terms of efficacy, in terms of textures, in terms of scenting, in terms of look and feel, all of these, we have advocacy ratings that are very, very high.

And as we said during the speech and the script of the earnings call, now our job is really to increase the traffic towards the brand. And this has a lot to do with mastering the ecosystem between Red, Douyin, WeChat and all this ecosystem with, of course, creating content and creating the fantastic story behind the brand on Red, taking people to do live-streaming on Douyin and, of course, creating community management into WeChat. So, everything is on track when it comes to our skincare agenda, and we are entering a new phase today, mastering much better than in the past our Chinese digital ecosystem.

And I have to say that the fact that this is a skincare brand, and that's a skincare brand that we own in a way helped us also to have the possibility to play with 360 degrees of the Chinese ecosystem, which has never been the case up to now because makeup and fragrances are not as sophisticated categories as skincare is in this market. So that's also a fantastic school for Coty China, but also for Coty overall globally.

Operator

We'll take your next question from Anna Lizzul of Bank of America.

Anna Lizzul

Hi. Good morning, and thank you for the question. Yesterday, you announced the expansion of the Marc Jacobs license with the build-out of the beauty side. I was wondering how should we think about that build out versus your initiatives with owned brands in your portfolio like Infiniment Coty in fragrance and Lancaster in skincare. Thanks.

Sue Nabi

Yeah. Good morning, Anna. So in fact, this announcement we have made yesterday is, first of all, a continuity of a 20 years long-standing relation with Marc Jacobs Fragrances. We've been together -- married together since 20 years. And the outcome of this collaboration is, I have to say, fantastic. During fiscal '23, the second fastest-growing brand of Prestige at Coty was indeed Marc Jacobs, high double-digit growth. And this is really something that is the result of this long-standing collaboration.

We've decided to extend this collaboration in the coming decades, but also we've decided to bring back the highly coveted and cult Marc Jacobs makeup. If you've seen the -- some of the titles of people who have already published around this new collaboration around makeup, there is a lot of cult following for this brand. And this brand is fantastically positioned to do makeup in the area of in the indie, [mid-couture] (ph), which is really where the market is heading to and where you can really find the biggest part of the growth of the market.

If you talk about our own brands, it's a parallel story. This company is the go-to destination for licenses, very long-term licenses. In this case, we are adding a new category which has strengthened our portfolio of color cosmetics, specifically in Prestige, but all our other color cosmetics brands, especially in mass market, our own brands, again, think of CoverGirl, Max Factor, Bourjois or Rimmel to name the four most important ones.

So this is really -- it's an end. You know how I love to work. I love to do and rather than either or rather. It's really this and this at the same time. So, Infiniment Coty is on track. The launch -- the PR launch is going to be in October and we'll hit the first stores, including a global DTC, in Jan 2024. And Lancaster, again, have made the comments around Lancaster. Last but not least, we are opening today the sales of what we do believe in skincare is probably one of the most potent serum of all time behind the Orveda skincare line. This serum is called OmniPotent Concentrate, and it's open to be sold to a longer queue of consumers waiting for this since May today at the end of the day.

Anna Lizzul

Great. Thank you.

Operator

Your next question comes from Korinne Wolfmeyer of Piper Sandler.

Korinne Wolfmeyer

Hey, good morning, team. Thanks for taking the question, and congrats on a great quarter. So first, I'd like to touch a little bit more on the guidance for next fiscal year and really the quarterly cadence that you alluded to, and it looks like there is a bit of a slowdown that's may be implied in the back half of the year, and I know you're coming up against some more challenging comps in the back half. But I was wondering if you could touch on if there's anything else that you're factoring into guidance for the year beyond that in regards to the cadence. Thank you.

Laurent Mercier

Yeah, good morning, Korinne. So, I mean, first of all, indeed, the fiscal year '24 guidance, top-line, so is really at the top of our mid-term guidance, 6% to 8%. So, what we shared is that H1, we are positioning H1 from 8% to 10%. So, indeed -- and this is definitely based on the strong start on fiscal '24 that we are currently contemplating. So this is really giving us full confidence. And again, as I shared before because the categories -- both categories are really growing fast, and then Coty really brings some very successful initiatives on both divisions.

So I mean, on top of what Sue has just explained, which are really the momentum of the initiative that we kicked off last year, such as skincare, Consumer Beauty restart. We have also some great initiatives in Prestige. Prestige fragrance I want to name, and you saw during the presentation on Burberry Goddess, which currently, I mean, what the data we received from retailers and consumers, I mean, are really stellar. So again, this is really giving a very strong start of the year. Consumer Beauty also, we are seeing very good momentum. Yummy Gloss that we launched recently, sales are 8 times higher than our initial forecast.

So, you really need to see as a combination of very dynamic market growth, again, on Prestige and Consumer Beauty, and amplified by, definitely, all the initiatives and the work that Coty has implemented and has built over the last three years. So there is nothing structural implying slowing down in H2. And we have good visibility to the strong momentum in H1 at this stage. This is really what I can tell you.

Korinne Wolfmeyer

Very helpful. Thanks for all the color. And then, if I could just touch a little bit on the segment margins. I believe there was a bit of a contraction in Consumer Beauty. Can you just touch on it as we think about going forward over the next couple of quarters and years on how to think about the proper run rate for margins for each of the segments? And where will we really see the most expansion from? Thank you.

Laurent Mercier

So, definitely -- I just want to remind that when you look at the EBIT margin fiscal year for Consumer Beauty, I mean the EBIT grew 21% and by 70 basis points. So, it's growing. And definitely, all the work that we kicked-off three years ago, which really is a revamp of the brand, and Sue shared the example of CoverGirl. This is -- we are also doing this sort of work on gross margin. So, definitely, in our mid-term algorithm is really that gross margin expansion and EBIT margin expansion is definitely on both segments, Consumer Beauty and Prestige.

What I can add to your question is that I would say Consumer Beauty was most -- was more impacted by COGS inflation during fiscal '23. And then that's why, we implemented some price increase, and we continue, as I said, in Q1 fiscal '24. And we are continuing definitely on our innovations. I can definitely tell you that the innovation that we are currently launching, and we launched even second half of last year, the gross margin, in some cases, which is equivalent for Prestige. So, we have really all the elements in our hands. We need to build sustainable, profitable growth for Prestige and also Consumer Beauty.

And we have also some productivity actions on Consumer Beauty. One big one is we shared a few times with concrete example is about platforming. So it's really to have a standard platform on all our brands. And definitely this is going to create really some optimization. And of course, we will see some expansion in both businesses, Consumer Beauty, in the coming years.

Operator

Your next question is from Olivia Tong of Raymond James.

Olivia Tong

Great. Thanks. Good morning, and congrats on a very strong year. My first question is around the pricing actions in Consumer Beauty. If you could just elaborate a little bit on the range of price plans that you have, key categories where you see the biggest gaps, and then, whether it's coming with new product plans along with that?

Laurent Mercier

Thank you, Olivia. So, pricing on CB, as I usually repeat, is very granular, okay? So, there is not a simple answer. It's really that we are reviewing brand-by-brand, segment-by-segment, market-by-market and really making sure that our pricing is really matching consumer needs and also what retailers are working on. What's very important, as you know, is that the price partition is quite extended on Consumer Beauty. We are starting from $4, $5, and we can go up to above $20. So this is also what we are reviewing in detail. So this is on the existing portfolio.

What I want to add on top is, of course, is about innovation. We have a great pipeline of innovations, and we shared already some example as Yummy Gloss, mascara, Cleantopia, Lash Wow. And we are making sure that all these initiatives are really launched with a premium and definitely -- so we are taking opportunity of these innovations to increase price. So this is definitely a lever. But again, because these are high-quality products and this is amplified by the Gen Z and there is really strong appetite from this product, and as I shared before, is also combined with a clean vegan sustainable product.

Last, the third element I really want to bring to you is that we are -- we have now kicked-off streams on strategic revenue management. And definitely, these are programs that we are going to amplify in all the key markets. And it's really a way, of course, to increase value of our products and always to make sure that we share this value with retailers and Consumer Beauty. So, we have really a very detailed plan, very granular, and this is going to enable, of course, the improvement of the gross margin of Consumer Beauty in the coming years.

Olivia Tong

Great. Thank you. And then my follow-up question is just around the fragrances and the licenses, given that you've renewed a number of fragrances for your licenses of late. And in some cases, are you renewing earlier or are they all just kind of coming up for expiration or for renewal around the same time? And if you are renewing earlier, could you talk about terms, whether anything has changed in terms of length of partnership or terms around it? And if so, what's driving that? Thank you.

Sue Nabi

Yeah, let me take this part. So indeed, fragrance licenses, some of them are renewed before the renewal period, if I may say, and some of them are renewed earlier, which is a great sign of confidence towards Coty as the leading destination for this fashion brands that are willing to go into beauty, not just fragrances, but also makeup. We've seen this recently also with Marc Jacobs. So that's very important in terms of moat. And again, let me remind the audience that we've renewed and extended and sometimes enriched in terms of categories for contracts recently. This is really also something that I wanted to stress.

Second, it's very important that everyone hears also the fact that there is a momentum today in terms of fashion companies reaching out to Coty to create beauty businesses together. And again, it's very important that we have this ability to make new brands, new territories, new visions of beauty, part of the Coty portfolio. That's something that's very important. There have not been any material changes in licensing terms, this is something I can confirm to you.

And again, it's really a great occasion for me to say how much Coty is seen today as a partner of choice. And again, I welcome any fashion brand willing to enter the beauty industry to partner with Coty, because the ecosystem we're proposing is unparalleled, in fact, in terms of reach, in terms of R&D, in terms of ability to operate multiple categories and in terms of marketing.

And this gives me the occasion to say a few words about one of the launches of the company. They are all important for me, but one is very dear to my heart, which is the one of Burberry Goddess. Burberry Goddess, for me, have a look at this launch, this is the best of Coty know-how in terms of creating, winning users. I've been talking about this since many, many quarters. We are there, finally. It takes time to put in place this kind of methodologies to craft the launch, that is a 5-star launch at this level. To execute it, we started to do this in Travel Retail in July. And now we are expanding globally. And what we are seeing is, in a way, giving a direction or a flavor of what could be the upcoming innovations from Coty in this area, and therefore, for our partners, when it comes to fashion houses. So, this is really something I want to stress during this earnings call.

Operator

Your next question is from Chris Carey of Wells Fargo Securities.

Chris Carey

Hi, everyone.

Sue Nabi

Good morning, Chris.

Chris Carey

So I realize it's been asked several times, but just a couple of quick follow-ups on pricing and impact. Number one, with the high end of the 6% to 8% sales outlook, is it reasonable to assume that your full year sales expectations are exclusively price-driven? And can you comment on what you expect for volumes this year?

And the second question is with your pricing around in Q3 and Q1, I guess I'm a little surprised that gross margins would be down in the front half of the year, even with the inflation, which doesn't sound like it's getting worse. It's just lingering. And so, can you perhaps expand a bit more on what's driving the gross margin down year-over-year, despite the incremental pricing and inflation, which doesn't seem to be building?

So thanks for those two, just on price-risk volume, I guess, for the full year and the gross margin question for the front half.

Sue Nabi

Yeah, sure, Chris. So let me take these two elements. I mean, I want to make it very clear that, I mean, volume is absolutely key and definitely. And this is what we are seeing already in the second half of fiscal '23 that the growth is driven by pricing, by mix, but also by volumes, okay? So it's -- and definitely, the model we are building for fiscal '24 and beyond is really a balanced-growth algorithm, which is really the combination of pricing, mix and volume. So, I'm really insisting on this. And we gave very concrete examples, just what we shared. I mean Burberry Goddess, all what we are doing in Consumer Beauty, Yummy Gloss sort of launches. So these are definitely volumes -- additional volumes in our equation. And volumes are also very important, because it's really showing penetration, increasing of market share. And of course, for our factories, our footprint, is also a positive way to absorb the fixed cost. So this is very, very clear in our model.

On your second point, which is gross margin, so first of all, I really want to highlight, I mean, the great landing that we are doing on gross margin. We shared several times that there will be a modest gross margin expansion, fiscal year '23. And this is exactly where we are landing and even with a very good result in Q4. So you see that all the work we are doing on gross margin, despite inflation, has delivered strong results. So, we confirm also that for fiscal '24, there will be also modest gross margin expansion. So gross margin will keep growing. And we also confirm to be in the mid-60%-s by fiscal '25 exactly, as per our mid-term algorithm that we shared more than two years ago.

Now to tell you, indeed, so we highlighted that there will be some phasing, H1 from H2, definitely H1, so big few elements. Number one is that we are expecting -- price inflation is here to stay in H1, as I said. And we have also some, I explained a few times, accounting treatment that inflation COGS are capitalized during four months. So between the moment that we have inflation and the moment it's released in the P&L, there is a lag effect of four months. So that's why we still see this inflation in H1, but there will be some easing in H2, okay? So that's number one.

Number two, also, which is important for you to know, is that last year, due to service-level challenges and also component shortage, we had to make a decision really to reduce gift sets in Prestige. And as you know, I mean -- and this year, in H1, now that we have solved all supply chain issues and component shortage, now we are really back towards the normal share of gift sets in Q1 and Q2. And as you know, gift sets gross margin is a few points lower than the standard scale. So this is also something which is explaining the phasing. But it's absolutely in control. It's also supported by business decision and fully embedded in our fiscal year '24 algorithm and mid-term algorithm.

Operator

Your next question is from Andrea Teixeira of JPMorgan.

Andrea Teixeira

Thank you, everyone, and good morning. I wanted to just take this opportunity, Laurent, you mentioned, the phasing for gross margin. Can you talk about SG&A? Because you gave a 10 basis point to 30 basis point EBITDA margin expansion. How we should be thinking of your long-term algorithm? It seems to me that now would be the year where the inflation just – [you disclosed] (ph) inflation of 2%, you had price and mix up 10%. Isn't that -- right now, I understand all this puts and takes on the phasing of gross margin, but as we go into fiscal 2024, especially the second half, wouldn't you be able to trickle down more? Or you're just having the cost saves and all this gap between pricing and inflation be reinvested into greater SG&A or greater marketing investments, as Sue mentioned [indiscernible] and all the other influencers that you became more, I'd say, [avant-garde] (ph) of that? Is that the way or it's mostly the investment in Prestige and especially skincare into China?

Laurent Mercier

Okay. So I mean, all your points, remarks, I mean, this is definitely the constant focus and work that we've been doing over the last three years. So it's really focusing on productivity, focusing on gross margin expansion, and then definitely allocating these resources, this money to support all the strategic initiatives. And you are currently, I mean, seeing that this model works with really the 17% growth in Q4 and also improving our margin and improving our profit. And again, as you see, we are improving our EBIT margin this year by 170 basis points, and we're improving our EBITDA margin by 40 basis points. So, the model is in place. Now looking forward, as I shared, I mean, definitely, the mid-term algorithm is fully in place. So it's really reaching the mid-60%-s gross margin by fiscal '25, and it is supported by all the actions I shared before in productivity.

On SG&A, definitely, we have a strong focus, and it's fully included in our All-in-to-Win program. So, definitely here, we continue some productivity initiatives. But also, we are making sure that when we are talking about resource allocation, indeed, we are allocating in A&CP to support the strategic initiatives, to support also all the white space opportunities that we are seeing. And Sue shared a few, of course, we continue -- China plan is really mid-term strategic, very, very important plan. We talked about Brazil, so these are really fantastic opportunities. And we're also improving in our capabilities. We shared the example of R&D. So, we have a very strong footprint on R&D, but we keep investing. So we continue really to improve productivity, to allocate the resources, which create profitable growth. And at the same time, we continue to improve our margin. And we just -- our mid-term algorithm, which is a 6% to 8% net revenue growth, and EBITDA improvement, 9% to 11%, doesn't change. So your question is definitely is the daily work that we operating.

Operator

Your next question is from Linda Bolton of Davidson.

Linda Bolton

Yeah. So, I was wondering if the pressures in the Hainan region with still waiting to have more travelers return to that area, if that impacted your ability to get shelf space for the Lancaster launch? Could you have gotten more shelf space, but for the pressures in that region, is that affecting? And also, is that affecting Gucci and Burberry growth at all in the region? Thank you.

Sue Nabi

Yeah, good morning, Linda. Let me take this question. So in fact, what we are seeing in Hainan is that our shelf space for Lancaster has not at all been affected by all the pressures we are seeing. We are just doing the job step-by-step. In fact, we don't want to open a massive number of doors and -- while at the same time, creating the business model of success of this brand. So, we are doing this very carefully in terms of investment, be it capital investment, media investment, et cetera. And therefore, in Hainan and also in Mainland China, we are making the productivity of the doors that we have opened so far as high as possible before starting to expand the number of doors and the expansion of the shelf space.

When it comes to the other brands that you have mentioned, which are Gucci and Burberry, there was no impact from what's happening in Hainan. Today, these two brands that were doing great on makeup, are recovering, thanks to the back of makeup consumption in the country. They were growing very fast on the makeup area. This has been, in a way, limited during the lockdowns and the fact that since the opening of the country beginning of calendar '23, it's chasing step-by-step in this area.

But I wouldn't say that the -- what's happening behind, I guess, that you are referring to the [dilute] (ph), et cetera, et cetera, is affecting our brands, because we are not exposed to this kind of phenomenon, given our small size, but also given how much we are willing to pay a very strong attention to preserving the brand equity of the brands we have into Coty.

Operator

Your next question is from Mark Astrachan of Stifel.

Mark Astrachan

Yeah, thanks. Good morning, everybody. I guess, just a follow-up on one of the prior questions back to price and volume assumptions. So, if we carry over the pricing in 4Q, and I know there was some incremental pricing in 4Q, it would certainly suggest that most, if not all, at least the first half, is pricing driven. So, I just wanted to, again, understand that. And if you could just give the specifics in terms of your underlying volume assumptions.

And then maybe a bigger picture, how do you think about pricing and mix on a longer-term basis in terms of composition to overall sales growth within that 6% to 8% algorithm?

And sort of related to kind of both of them, how do you think about the A&P spend? What's the optimal level for the business over time if gross margins sort of modestly increase relative to where we ended fiscal '23? Thank you.

Sue Nabi

Yes. Thank you, Mark. So, I mean, just to make it very clear, and again, so we are positioning our fiscal year '24 top-line at the top of the guidance and really is higher in H1, so it's 8% to 10%. And as I shared, it's absolutely confirmed by a strong start of fiscal '24. And this is built, yes, with the pricing carryover. We continue also mix improvement, and it also includes volume growth. And we shared, again, some very concrete example, Burberry Goddess is a very obvious case. So, this is really a part of it.

Now looking ahead, and I said it is -- we are really making sure that starting H2 fiscal '24, definitely that our growth algorithm is really well balanced between pricing, mix and volume. So this is really the combination of three. So, once we are out of this really high inflation period with high pricing, we enter more a normalized model in terms of growth.

And the second part of your question, our algorithm, our methodology doesn't change. So it's really definitely -- and as I shared, we continue this All-in-to-Win program. So, we announced that next year, we will deliver $100 million savings, and in fiscal '25, $75 million. So the objective of this productivity plan is we need to continue to improve our gross margin, to optimize our SG&A, and then to reinvest to support all our strategic initiatives. So concretely, what does it mean? It means that in terms of A&CP, we are -- now we are at the level of the high 20%-s, and this is really a level that we are going to keep and reallocate in a very perfect manner, always focusing on [AOI] (ph) on both divisions and on all the new initiatives that we are launching.

Operator

Your next question is from Ashley Helgans of Jefferies.

Ashley Helgans

Hey, good morning. Thanks for taking our questions. So, just first on the pricing action. I'm just curious if you could talk a little bit about the key indicators you're using to gauge consumers' willingness to spend more on clean beauty. And then, maybe you can just give us a little bit more color on planned investments in the first half that's offsetting some of the pricing benefits? Thanks.

Laurent Mercier

So definitely, on the key indicators, I mean, what I can -- I mean, we have a strong, powerful team, C&I team. So -- and again, when we say that over the last three years, we rebuild strong capabilities, of course, we talk about A&CP. We just talked also about R&D. But indeed, I can add that for the consumer research in terms of teams, we have very good teams, and we have also tools, okay? So, it's really that we can really capture data from consumers. And we have, thanks to CRM and so on, we are really expanding and we have very good understanding. And of course, also listening, always going on in social network and so on. And we get also some good indications and data from our retailers, which are very precious. So it means that, again, when we -- all the actions, all the work we are doing on clean beauty is really based on very -- and I would say, scientific data.

But I also want to add that, in fact, these data, they don't come as a surprise. Sue was referring to CoverGirl. Clean beauty in CoverGirl is not something new. It started at the beginning when the brand was launched. So, it's also reigniting things, which are obvious for the brand. So again, this is -- and again, on this clean beauty, this is really well accepted, and this is the case on Consumer Beauty, and this is also the case on Prestige.

Sue Nabi

Laurent, if you allow me, clean beauty is the only area where consumers, in all the studies that are published by us, but also by any company studying consumers' mood, et cetera, is the only category where people -- clean and sustainable beauty, where people are ready to spend more money on. And that's very important, because they believe they are doing the right choice for the planet and for them and for their skin health, by the way.

So, I think we can close the call after this question. If you allow me, Laurent, everyone, I would like to do some closing remarks.

The first one is also to clarify again, if needed, how we see the white space opportunities phasing. It's very important that you see that the immediate white space opportunities for this company are female fragrances, ultra-premium fragrances, Prestige cosmetics, Travel Retail [indiscernible], Brazil, if you want. And then there are the mid-term opportunities, which are skincare and China. It's very important that this is, in a way, understood by all of us and all of you who are watching Coty.

And last but not least, I wanted to say that we are very proud for the second year of double-digit growth. I have to say that this is really a great reason for -- pride for all Coty teams around the world. And we are very, very happy to see Q1 starting very strongly.

Thank you very much.

Operator

This does conclude today's conference. You may now disconnect your lines. And everyone, have a great day.