Automatic Data Processing, Inc.'s (ADP) Q4 2021 Results - Earnings Call
Automatic Data Processing, Inc. (NASDAQ:ADP) Q4 2021 Earnings Conference Call July 28, 2021 8:30 AM ET
Company Participants
Danyal Hussain - Vice President, Investor Relations
Carlos Rodriguez - President and CEO
Kathleen Winters - Chief Financial Officer
Conference Call Participants
Eugene Simuni - MoffettNathanson
Pete Christiansen - Citi
James Faucette - Morgan Stanley
Dan Dolev - Mizuho
Ramsey El-Assal - Barclays
Bryan Bergin - Cowen
Kartik Mehta - Northcoast Research
Mark Marcon - Baird
Operator
Good morning. Ay name is Sarah, and I will be your conference operator. At this time, I would like to welcome everyone to ADP’s Fourth Quarter Fiscal 2021 Earnings Call. I would like to inform you that this conference is being recorded and all lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session. [Operator Instructions]
Thank you. I would now like to turn the conference over to Mr. Danyal Hussain, Vice President, Investor Relations. Please go ahead.
Danyal Hussain
Thank you, Sarah. And welcome everyone to ADP’s fourth quarter fiscal 2021 earnings call. Participating today are Carlos Rodriguez, our President and Chief Executive Officer; and Kathleen Winters, our Chief Financial Officer.
Earlier this morning, we released our results for the fourth quarter and full year. Our earnings materials are available on the SEC website and our Investor Relations website at investors.adp.com where you will also find the investor presentation that accompanies today’s call.
During our call, we will reference non-GAAP financial measures, which we believe to be useful to investors and that exclude the impact of certain items. A description of these items along with a reconciliation of non-GAAP measures to the most comparable GAAP measures can be found in our earnings release.
Today’s call will also contain forward-looking statements that refer to future events and involve some risk. We encourage you to review our filings with the SEC for additional information on factors that could cause actual results to differ materially from our current expectations.
I’d also like to share that we intend to host our Investor Day on November 15th. At this time, we’re planning to keep it virtual for most of our attendees. But given positive reopening trends, we do have capacity here in our Roseland, New Jersey headquarters to host our sell side analysts live and we look forward to seeing our analyst community in person soon.
With that, let me turn it over to Carlos.
Carlos Rodriguez
Thank you, Danny, and thank you everyone for joining our call. We reported very strong fourth quarter results, including 11% revenue growth and 5% adjusted diluted EPS growth, capping a year end which revenue and margin outperformed our expectations in every quarter. For the full year, we delivered 3% revenue growth, the high end of our guidance range, and I’m happy to say, we reached $15 billion in revenue, a big milestone for the company.
As we’ve discussed all year, we took a consistent approach to investing this year, while also prudently managing expenses. As a result, our adjusted EBIT margin was down only slightly and we were able to deliver 2% adjusted diluted EPS growth for the year, ahead of our guidance and well ahead of our expectations at the start of the year.
I’ll first cover some highlights from the quarter. Our new business bookings results were very strong and our momentum in the market continues to build. Compared to last year’s fourth quarter, we grew our Employer Services New Business Bookings by 174%, which was slightly ahead of our expectations. And for the full year, we delivered 23% growth in ES bookings, towards the higher end of our guidance. We are very pleased with this outcome from our sales team, which booked $1.5 billion in new business in a year with a high degree of economic uncertainty.
This full year ES bookings performance represented an Average Quota Carrier [ph] productivity level of roughly 90% of our fiscal 2019 pre-pandemic levels, when we delivered $1.6 billion in ES bookings. And our sales productivity continued to trend favorably in Q4.
At this point, most of our U.S. PEO Quota Carriers [ph] have conducted some in person meetings and we expect that to keep trending positively, as our clients and prospects show increasing preference for doing so. We also reopened additional sales offices in this quarter and our current plans to have most of our major U.S. sales offices back open by the end of September.
Our retention was likewise an area of very strong performance with better than expected fourth quarter results. Our ES segment experienced a full year increase of 170 basis points to a record 92.2% retention.
Our PEO segment also experienced record retention for the year, and as we’ve seen all year long, client satisfaction remains incredibly high. Kathleen will share how we have approached our assumptions for next year’s retention. But in Q4, the trends remained strong.
In addition to impressive retention performance, our PEO continued to benefit from the overall resilience of our client base. And in the quarter, we had 12% revenue growth, dragging us to 7% full year growth, which was ahead of our expectations and guidance. This was a result of record retention, as well as stronger hiring and payroll trends within our PEO, which we believe reflects the very high quality of our client base.
And our ES pays per control turn positive in the quarter with 8% growth. This was in line with our expectations and we continue to see some gradual rehiring amid what seems like a supply constrained labor market. For the full year, we ended up rounding to negative 3% pays per control growth, right in the middle of our guidance range and the assumption that we held all year long.
During the quarter, we also continue to advance our market leading solutions and achieve some new milestones I’d like to highlight. I’m excited to announce that this quarter we launched and began rolling out a new user experience for RUN, representing the most comprehensive refresh we’ve done since its launch.
RUN is already the leading solution in the market, with 750,000 clients that use it to help with payroll, time, HR, insurance, retirement and other needs. It’s a powerful HCM product and we look forward to maintaining its positive momentum. We’re also looking forward to rolling out similar UX refreshes on our other major platforms in the near future.
This year, we also made a number of enhancements to our Workforce Management Solutions. Workforce Management, which includes time, attendance and scheduling offerings, represents one of the most critical parts of our HCM suite.
This year we launched timekeeping plus scheduling, an entirely new native solution for the RUN platform. And for our Workforce Now platform, we rolled out advanced scheduling, enabling clients to perform more complex Workforce Management tasks, such as skills based scheduling.
I’m also proud to share that this quarter we reached 100,000 Workforce Management clients for the first time as a pandemic reinforced the need for robust Workforce Management Solutions for our clients, while they navigate the new norm of increasingly flexible schedules and work arrangements
Our suite of HRO Solutions also continued to deliver steady growth for us this year. I already mentioned the strength in our PEO business, which had an average worksite employee count grow to 616,000, up 12% from last year’s count and which now serves 14,500 businesses. And in addition to these employees covered by our PEO, we have over 2 million client employees on our other HRO solutions within our Employer Services segment, where we’ve seen robust demand all year long as clients look for ways to outsource parts of their HR function to a best-in-class provider like ADP.
Also, this quarter we enhanced our Return to Workplace suite by adding a vaccination status tracker, allowing our clients to easily assess and track vaccinations within their workforces to facilitate planning decisions. Our clients continue to appreciate the efforts we’ve made to help them navigate the pandemic.
And our Next Gen agenda continue to progress nicely. Our Next Gen HCM platform continues to deliver competitive takeaways in the market. During the quarter, we also expanded our global footprint by going live in Ireland. And in the U.S., we are quickly adding to our implementation capacity for our pipeline of sold clients.
For Next Gen Payroll, we’ve now sold over 1000 Next Gen Payroll clients on Workforce Now. And Roll by ADP, which also utilizes our Next Gen Payroll engine is off to a great start, where we’re running ahead of our expectations so far as we drive micro businesses to this mobile first solution.
And as a final highlight, we ended the year with over 920,000 clients, up 7% from the 860,000 we had a year ago and no doubt supported by these continuous improvements we’ve been making to our product portfolio.
I have to say that fiscal 2021 stood out as one of the most challenging years in ADP history and I’m very proud of how we executed. It’s hard to overstate the amount of effort it took across the organization to quickly adapt and manage through the pandemic, while providing excellent service to our clients. And in the end, our organization and financial results both demonstrated extraordinary resilience that is expected from us.
As we look ahead to fiscal 2022 and beyond, our focus is on re-accelerating our growth through an intense focus on market leading innovation, further simplification of our product portfolio, continued digital transformation and an unwavering commitment to best-in-class service.
And with that, I’ll now turn the call over to Kathleen for more detail on the quarter and outlook.
Kathleen Winters
Thank you, Carlos, and good morning, everyone. Our fourth quarter represented a strong close to the year, with 11% revenue growth on a reported basis and 9% growth on an organic constant currency basis, solidly ahead of our expectations.
Our adjusted EBIT margin was down 120 basis points better than expected. And as a reminder, we did have some compare -- comparison pressure versus last year’s lower selling and incentive compensation expenses that drove the comparative decline. Our 5% adjusted diluted EPS growth was strong, and in addition to the revenue and margin performance benefited from share repurchases.
For our Employer Services segment, revenues increased 10% on a reported basis and 8% on an organic constant currency basis, as we lapped last year’s pandemic affected Q4. We continued to see contributions from excellent retention, strong new business booking and growth in pays per control offset by lower client funds interest. ES margin was down 90 basis points due primarily to higher selling and incentive compensation expenses versus the prior year.
Our PEO also had another very strong quarter. Average worksite employees increased to 616,000, up 12% on a year-over-year basis on both continued retention outperformance and contribution from solid employment growth.
Our PEO revenue grew 12%, an impressive performance as we once again benefited from higher payroll for WSE, as well as stronger workers comp and SUI revenue for WSE compared to the prior year, partially offset by lower growth and zero margin pass-throughs. PEO margin was up 340 basis points in the quarter, due to an elevated worker’s compensation reserve true-up last year.
We were very pleased with our strong finish to the year. For fiscal 2021, a year heavily impacted by a pandemic, we drove strong bookings growth, solid 3% revenue growth, delivered positive EPS growth and continue to invest for sustainable growth and digital transformation.
I’ll turn now to our outlook for fiscal 2022. Beginning with ES segment revenues, we expect growth of 4% to 6% and this outlook is a product of several underlying assumptions. We expect our ES New Business Bookings growth to be 10% to 15%. This strong growth would be driven by two factors, sales headcount growth, which we typically aim to do and benefits from continuing recovery and sales productivity, as we trend back to and surpass pre-pandemic levels by the back half of the year.
Please note, beginning this year, we will no longer be reporting our Employer Services New Business Bookings growth on a quarterly basis. Instead, we will focus on our full year bookings growth, which better normalizes for the insurance variability in this metric. It’s also aligned to how we focus internally on bookings trends over a full year period. We will of course continue to update the full year bookings guidance quarterly and as we do so we will continue to provide color on our quarterly ES bookings performance. We believe our annual bookings disclosure and guidance remains an industry best practice.
Moving on to ES retention, we’re not yet seeing any specific indications from our clients that we should expect an increase in switching behavior. However, we believe it is prudent planning to expect that a portion of the retention gains we saw over fiscal 2021 will reverse as companies reopen and reengage in the marketplace.
For the purpose of our outlook, our initial assumption is that we’ll experience a decline of about 75 basis points for the year, representing just under half of last year’s improvement. If this proves out, our resulting fiscal 2022 retention rate would still be a record compared to pre-pandemic levels.
But as I think we all can appreciate, there is still uncertainty in this environment given the unusual year we just experienced and we believe this to be a prudent middle of the road assumption to make. We will update you in the quarters ahead as we gain further visibility, particularly during the calendar year end period where we’ve historically seen the most switching.
Our pays per control outlook for fiscal 2022 is for 4% to 5% growth, an above normal growth rate that assumes a continued gradual recovery in the overall labor market. Labor markets appear to be tight at the moment, but we do expect overall employment to continue trending in a favorable direction from where we are today.
And then for our client funds interest revenue, most of which sits in the ES segment, we expect some modest pressure. The interest rate environment remains favorable to what we were experiencing earlier in the earlier part of the pandemic, but we are still expecting to reinvest that lower yield than what we were earning on securities that are maturing this coming year.
We’re also providing for the first time an added disclosure for our expected average yield on new purchases for the remainder of the fiscal year, which we believe to be useful for you in understanding the direction our average portfolio yield is headed as the portfolio turns over. Currently, that expectation is for 1% yield on new purchases.
All this said, we are expecting balance growth of 8% to 10% and an average yield of 1.4% versus 1.5% last year. Together, this would net us $405 million to $415 million in client funds interest revenue for fiscal 2022.
For our ES margin, we expect an increase of 50 basis points to 75 basis points and there are a few factors considered in this outlook. As a starting point, we are benefiting more fully from operating leverage in fiscal 2022 than we did last year, while also recognizing higher sales expenses and continuing our steady investment in product, implementation and service.
Additionally, we expect incremental margin benefit from the continuation of our digital and other transformation initiatives in fiscal 2022, as we continue to increase the utilization of digital tools to improve efficiencies throughout the organization. However, the benefit from our transformation initiatives is expected to be largely offset by a year-over-year increase in facilities and other Return to Office expenses, as well as higher T&E expenses.
Moving on to the PEO segment, we expect PEO revenues to grow 9% to 11% and PEO revenue excluding zero margin pass-through to grow 10% to 12%. The primary driver for our PEO revenue growth is our outlook for average worksite employee growth of 9% to 11%.
We expect PEO margin to be down 25 basis points to 75 basis points in fiscal 2022 compared to the very strong margin results in fiscal 2021. This is driven partly by an assumption for stronger sales growth and associated selling expenses.
Putting it together, our consolidated revenue outlook is for 6% to 7% growth in fiscal 2022 and our adjusted EBIT margin outlook is for expansion of 25 basis points to 50 basis points. At this time, because of some comparison differences in the prior year, we expect the first quarter to have revenue growth just above the guidance range, with the remaining three quarters in the range. We expect adjusted EBIT margin flat to down slightly in the first half, with most of the margin expansion coming in the later part of the year.
We expect our effective tax rate for fiscal 2022 to improve very slightly to about 22.5% next year, assuming no change in the corporate tax rate. Our outlook also reflects the impact of additional corporate interest expense.
During our fourth quarter, we enhanced our capital structure by issuing $1 billion in seven-year notes. The proceeds of which we’re planning to use for additional accretive share repurchases over the coming quarters. This added about $3 million in interest expense in fiscal 2021 with a full run rate of about $18 million in fiscal 2022.
At the same time, we’re also contemplating further reduction in our share count beyond the typical level we would have expected to achieve, driven by the incremental share repurchases. Net of this higher interest expense, lower tax rate and additional share repurchases, we expect growth in adjusted diluted EPS of 9% to 11%.
As we enter a fiscal year 2022, despite the continuing challenges around the pandemic, we are very encouraged by the signs of a continued recovery in the global economy, as well as the ongoing secular growth trends in HCM.
As a world of work evolves, we believe we are very well-positioned to continue adding value for our clients and differentiating ourselves in the market. We look forward to updating you on our progress.
I’ll now turn it back over to the Operator for Q&A.
Question-and-Answer Session
Operator
Thank you. [Operator Instructions] We will take our first question on the line of Eugene Simuni with MoffettNathanson. Your line is now open.
Eugene Simuni
Good morning. Thank you for taking my question. Maybe to start with a little bit of a high level macro question, so Katelyn, you just highlighted that there is significant amount of secular growth that’s coming out in HR services industry from the pandemic? Can you speak a little bit more about where you guys are seeing the indications that the secular growth is actually helping, financial performance of ADP and how much of that is incorporated in your fiscal year 2022 guidance and where can we see that effect in the numbers?
Carlos Rodriguez
I think there are probably a couple of highlights. I think, Kathleen, probably has a couple of other, she would -- she can mention. But, like, I think, we mentioned in our prepared remarks, what we’re seeing around Workforce Management in terms of time tracking and scheduling and so forth.
We also mentioned some of the products we’ve developed for Return to Workplace. So there are a number of things that are probably related to what’s likely to be a more hybrid work environment for white collar employees at least on a go-forward basis, which probably requires people to think about their investments in HCM in terms of what they can do to maximize, the recruiting and the retention and the engagement of that hybrid workforce. So I think that is one.
The other one is, there’s always been a secular uptrend in terms of regulatory related and this is on a global basis, demand for HCM products. In other words, the more complexity there is around being an employer, the greater the demand for the wide array of services that we provide. That secular trend has probably gotten a bit of a boost based on in the U.S. the change in administrations, right, which we’ve had that secular growth for seven years that ADP has existed. But there are times where it’s stronger in terms of a tailwind and sometimes where it’s weaker.
And I would say that we’re heading into strong secular tailwind here, as a result of some of the increased attention on regulatory actions. And you probably all saw, I think, it was yesterday, the day before, that the President signed number of executive orders, most of which are aimed at employer employee related relationships that increase the amount of tracking and reporting and compliance necessary on the part of employer.
So those are a couple that I would mention. I think our retention rate also shows in -- an indirect way secular demand improving right in the sense that people have kind of rethought dropping or switching from their HCM vendors. But that one is a little difficult to be 100% sure about, because we do expect some normalization in that retention rate.
Kathleen Winters
Yeah. I think that really covers a lot of that. I mean to kind of summarize and categorize what Carlos said, when you think about the complexity, number one, of being employer, the ongoing and pretty significant changes that we see from a regulatory standpoint. So complexity, regulatory change, the dynamic environment as the way people work and employer relationship -- employer employee relationship changes, it’s a very dynamic environment.
All of that is, you can just see in, the bookings number that we have. Our bookings, I’m sure we’ll get into the discussion on this, but the growth is pretty broad base. I mean, certainly, we saw some channels stronger than others, but it’s pretty broad base. And I think that’s because of all of this dynamic change and complexity that we see, and in particular, our comprehensive solutions that our outsourcing solutions have seen quite significant growth. So we’re really encouraged about the macro trends that we see in the space.
Carlos Rodriguez
And again, I think that, it’s all -- I’ve always never known what is defined the secular versus not secular. But the huge demand now for talent, what’s happening in the labor markets. Obviously, that’s a huge tailwind for all of us in the HCM space in terms of recruiting tools and engagement tools to try to hold on to people. But that could also be something that wanes in six months. That’s -- that one’s a little harder to tell. But generally speaking the war for talent has always been also a secular tailwind to our industry as well.
Eugene Simuni
Got it. Got it. Thank you. Great. And then for a follow up related and talking about the bookings growth and looking at your guidance for 10% to 16% growth next year. Can just quickly speak to kind of two or three key swing factors that you see that will define whether we’re going to end up on the lower end or higher end of that range, as we kind of turn the corner on the recovery and go through the spirit?
Carlos Rodriguez
Sure. So the -- actually I can probably give you a three that would probably account for kind of the way we think about this. So number one, obviously, is what we just talked about is the secular and cyclical tailwinds or headwinds. So if the economy continues with the momentum it’s got, we’re feeling pretty good.
Obviously, if we end up having more challenges, because of the pandemic or otherwise, but right now the amount of -- even the existing government stimulus, even if there’s no additional stimulus is pretty strong and also the pent-up demand and all these -- the reopening. That feels like a very good backdrop for us from a bookings growth standpoint.
And then, as long as we have that background or that backdrop that’s positive, it really comes down to really two things is sales force productivity at the Sales Quota Carrier level time, number of Sales Quota Carriers and I hate to be so simplistic, but at our size, because we have new products and we’re rolling out, you heard how excited we are about all the new things that we’re putting out there. But we sell a lot of business every year.
So for a smaller company, when they end up having like a new product launch that can cause all kinds of growths, and by the way, likewise, if you don’t have any new products. But for us, what I would consider to be a steady-eddy.
So we really grow through methodically improving and adding new products, making talking acquisitions, et cetera, a lot of us. But the key formula for us is we cannot hit our sales plan unless we have the headcount and we are continually improving our sales force productivity and that’s exactly what our plan is.
And we have some good news over the last four quarters where our sales force productivity at the Average Quota Carrier level steadily improved throughout the year to reach 90% for the full year. But we exited the fourth quarter in kind of the mid-90%s, if you will, in comparison to pre-pandemic levels.
So it feels like we’re getting back to the quote-unquote trend from an average sales productivity standpoint and if we can get back to that trend, and we deliver on our hill -- on our headcount additions, we should be able to hit our new business bookings number.
Eugene Simuni
Got it. Thank you very much.
Operator
Thank you. Our next question comes from a line of Pete Christiansen with Citi. Your line is now open.
Pete Christiansen
Good morning. Thanks for the question. Carlos, you talked about a lot of new logo wins this year, which is pretty impressive. But I was curious to hear how you think about how this may have changed your or ADP’s cross-sell, upsell opportunity set? I’d imagine the runway there is expanded quite a bit, and perhaps, how you are thinking about strategy, that land and expand strategy to really take advantage of this opportunity? Thank you.
Carlos Rodriguez
Yeah. So one of the -- in case somebody asked that we, one of the questions we sometimes get is and it’s related to what you’re asking is the mix of how much is new logo sales versus how much is add-on sales. And it’s really been very steady over many years. It was only during the ACA period where we had a little bit of a tilt more towards incremental add-on sales. But it’s -- for a long time been around 50-50 and it’s still kind of in that neighborhood.
So that I think bodes well because the more clients we add, the more opportunities we have pursue that land and expand, I think, approach that you just described. So I would say that, we’re bullish on the opportunity to continue to go back to the new logos that we sold, which in many cases, we sell with multiple modules, but there’s always additional room for new products as well to go back to that existing client base.
So I think that underlying logo growth, I think, is another kind of supportive factor, if you will, for a new business bookings, because we do get about 50% of our bookings from our existing client base.
Pete Christiansen
That’s helpful. And as a follow up, I was just hoping if you could juxtapose the GlobalView business versus the rest of ES. I know, they haven’t been totally in sync during this recovery. What are you seeing there of late trend wise? And as you look towards the outlook, is that part of the business considered or laggard behind the remainder of the ES or is there some variability there that investors should be aware of? Thank you.
Carlos Rodriguez
It’s actually a little bit of the opposite. Maybe we may have confused some people, I think, in prior calls. But I think, GlobalView is probably, could be at the top of our list in terms of performance this year, like, large multinational companies have been, I think, looking for ways. I think this pandemic rate -- raise probably some issues and concerns around control.
I think for the HR leaders that probably raised some issues around engagement and making sure that you’re connected to your global workforce and that you had global reporting, et cetera. So there’s a lot of factors that probably went into what was incredibly strong demand and very positive sales growth. So I would say that, again, we don’t disclose individual product lines, but I would say, the GlobalView sales were one of the stronger line items, I think, for us.
And I’ll add that to your question about differences between the businesses. I think all of our businesses really performed well. It’s kind of hard, it really come down to trying to point out which ones were spectacular versus just good.
And I would say that GlobalView and even our International business really were standouts and I -- really it’s very impressive, because some of the situations in Europe, for example, were very challenging in terms of dealing with the pandemic, but I didn’t really stop people from looking for solutions and it didn’t stop our sales force from finding them, even though they had to do that from obviously from a remote workplace. So, I guess, summary is, GlobalView is a shining star for us.
Kathleen Winters
Yeah. They saw good momentum as we closed out the year. In fact, it was a particularly strong closed with a good number of multinational deals on GlobalView coming through at the end of the year and we’re looking at fiscal 2022 for them to be a big contributor again.
Carlos Rodriguez
And again just -- the only -- again, it doesn’t make a huge difference in the overall ADP revenue numbers. But these strong bookings remember will really translate into revenue and cause six months to 18 months, because these are large, typically large multinationals that take some time to implement. But that should be a positive thing for us kind of looking forward, if you will, in that six-month to 18-month horizon.
Pete Christiansen
Thank you. Great color and really nice execution. Good job. Thank you.
Carlos Rodriguez
Thank you.
Operator
Thank you. Our next question comes from the line of James Faucette with Morgan Stanley. Your line is now open.
James Faucette
Great. Thank you very much and good morning. I wanted to ask quickly and I think it’s tied into some of the comments you’ve made around your guidance. But specifically, how are you thinking about like the well-publicized difficulties employers are having attracting employees and that kind of thing? How is that factoring into your guidance and your formulation and are expecting resolution of that as we go through the fiscal year. Just trying to get a little bit of color how you’re putting the macro environment into forecasts?
Carlos Rodriguez
Well, I mean, I would probably put that in the bucket of secular tailwinds or cyclical tailwinds, depending on your view of whether it’s short-term or long-term. But it does seem like if this kind of resolves itself, let’s -- there’s a couple scenarios, but if it’s transitory in terms of the friction of getting people into the right job and then six months from now some of this has passed, by the time we get to that point, unemployment might be down into kind of the 4% to 5% range, which then creates a whole another wave of needs for employers in terms of finding talent and kind of fighting for talents over.
So it feels to us like this is a multiyear cycle here where employers are going to be really scrambling to find people. I think that generally creates conversation opportunities. So we don’t have a magic formula necessary, and necessarily, we’re not a staffing firm. But we do have tools and we have technology, and we have people that can help our clients be more competitive as they look for solutions, as they look for the right employees in the right place at the right time at the right pay level. That’s our sweet spot.
And so I’d say we’re right in the middle of this, what I would call, super cycle of demand for labor that is probably short-term related to kind of friction where people are just not in the right places and people are probably also some -- there’s some hesitation, still there’s issues with childcare and eldercare, there’s a number of factors.
It is -- we assume like other economists that this will be -- that part will be transitory, but that the need for people will not be, given just the obvious low unemployment rate, which we will be at by the end of, call it, calendar year 2022.
James Faucette
That’s really helpful, Carlos. And then just as it relates to sales productivity, you highlighted that on your -- you’re expecting and seeing improvement there. At the same time -- and you indicated that there, you’re being able to get your salespeople in front of more accounts and potential accounts. How closely tied do you expect those two things to be as we go through the rest of the fiscal year?
Carlos Rodriguez
Again, this -- we’re uncharted territory. It’s a little hard to give a scientific answer, because this last year, we were not able to get in front of a lot of our process, actually most of our process until recently. And yeah, we delivered, I would say, very solid and strong bookings results.
So I think some of this is really about us being able to adapt, which is our job to what the market wants, right, what the clients want and what the prospects want. And the fact of the matter is that about half of our -- half of the workforce out there, which probably translates into half of our clients, they actually kept going to workplaces, they kept making things, delivering things and going to workplaces. The rest of the some of us white collar employees didn’t.
So that segment of the prospects and clients, they expect us to be available, if they want us to meet with them in person. We’re not going to go force anyone to meet in person. We’re happy to meet them if they want to be met, whether it’s virtually, online or in person. But we want to be ready for whatever the market wants and for whatever the market demands and that’s exactly our plan.
But to answer your question, it’s really hard to know which factor is the most important factor. We think that being able and willing and available to meet in person with prospects is an important element of our sales success for fiscal 2022. But I can’t really put a number on it because we were successful in 2021 without doing that.
Kathleen Winters
Yeah. I think the key is that we’re going to have to make sure we can continue to be nimble just as we were in fiscal 2021, right? If there are certain regions or points in time where we might have to scale back a little bit in the face-to-face, I think we’re nimble enough to do that. We’ve proven we could do that. But we’re certainly ready and have been out there doing face-to-face and hope that that continues.
James Faucette
Thanks, Kathleen. Thanks, Carlos.
Carlos Rodriguez
Thank you.
Operator
Thank you. Our next question comes from the line of Dan Dolev with Mizuho. Your line is now open.
Dan Dolev
Hey, guys. Great results. Thanks for taking my questions. So, can you discuss how the retention has varied by sort of the three ES by the three sub-segments, SMB, mid-market and up market? And what happens to the SMBs once the PPP rolls off, so how should we think about kind of your guidance for retention versus like those three vectors? And then I have a very short follow up? Thanks.
Carlos Rodriguez
That’s a good question. I think, Kathleen, may probably have a little bit of additional color. But I would tell you that, this -- I think your insinuation that the PPP loans may have something to do with these elevated retention rates is something that we’ve heard kind of out there in the -- in terms of as a buzz.
And again, that’s very hard to, like, put our finger on in terms of how to quantify that and what’s the impact? But for sure, one of the strongest areas we’ve had in retention is our down market business and that is why I think we’ve prudently planned for some give back on that next year.
Having said that, I will tell you that, this year, fiscal 2021 and the two months before that were probably the greatest example of ADP’s business model in terms of ability to deliver. Now we call it service, you can call it compliance and call it whatever you want, but when the chips were down and people needed help and needed to talk to someone about their PPP loan and they weren’t calling their banker, they didn’t have to apply for a loan and they didn’t have to go through a bank, but you can go do your own channel checks to see how many banks were actually answering the phone or giving people advice, because they were completely overwhelmed as we were, but we actually figured out a way to handle it and we were there for our clients.
And so, I think that, what we just did over the last year and I get it I’m a pragmatist, so memories are short and we have to continue to impress and continue to deliver for our clients. But I think we just proved to hundreds of thousands of clients, and hopefully, the prospects from a reputation standpoint that if you want to have someone who’s a partner, if ADP, if you want software, you can buy software. But if you want great technology and great software, but you want someone who’s going to be able to deliver on the service side, then you should be with ADP.
And so I think that that’s going to have some -- there’s going to be some factor and hopefully allowing us to hold on to some of this retention on a more permanent basis, because I think the -- when the chips were down, I think, people saw the difference between not having someone that you could get help from and having someone that you can reach out to and get advice and get your problems -- major problem solved.
But the bottomline is, we clearly are prudent and aware that some of this normalization could result in some lower retention rates, particularly in the down market, as you are, I think, alluding to.
Kathleen Winters
Yeah. I mean, that’s covered a lot of. In fiscal 2021, look, we saw strong retention across almost all of our channels, our businesses, particularly in small business and mid-market as well, though, and even actually on the international side where the retention is very high. We thought it’s a little bit higher there as well, too. So, pretty much strong across the Board.
But look, we want to be prudent from a planning perspective and while we haven’t seen any change yet in terms of switching or along those lines. I do think it’s prudent to plan that there’s going to be, I’ll call it, a little bit of give back in fiscal 2022. I think we are going to hold on to some of the games. We’re certainly attempting to do that. We want to do that. But I do think it’s prudent to plan for a little bit of give back, which we’ve done and that would be primarily with regard to small business segment normalizing back to pre-pandemic levels.
Carlos Rodriguez
But to be clear, there’s no -- I’m not aware of a particular -- there’s nothing that ties a client to us or anyone else because of the PPP loans. What I’ve heard the theory that some people have somehow some kind of psychological thing that it’ll just make things more difficult if you switch and I -- I’m obviously not a small business owner. So we talk to small business owners. We’re just not hearing that.
But it feels logical that could be a factor of that. But to be clear, there is no particular trigger that on November 15th we’re going to lose 100,000 clients because their PPP loans have been repaid or expired. That’s not the way the program work.
Dan Dolev
Understood. And then my quick follow up and I think it’s somewhat ties to this is the margin guidance. What I’m hearing this morning from investors is, it might be -- I don’t know maybe slight, maybe light of expectations. I mean, is that somewhat tied to the mix shift next year or is there anything else that you could call out on the margin guidance? Thanks.
Carlos Rodriguez
Well, listen, after 10 years of doing this, I’ve never heard anyone say that your margin guidance was too aggressive and too high. So let me just start off with that comment. And part of that is that we’re always trying to balance short-term and long-term investors. I’m not sure which one you were hearing from.
But our intent here is to continue the machine, right, and the momentum that has led to multiple decades here of compounded growth and creation of value over a very long period of time and that requires delivering short-term results, as well as long-term results. And those long-term results, I think, require some investment including on the R&D side.
But in particular this year, really the biggest factor is selling expense and sales investment, which has happened to us in the past, we’ve had other times and call it 2000, 2001 or 2002 and then, 2008, 2009, 2010, because I was around for those, where as we reaccelerate and take advantage of demand back to the secular growth opportunity. The way our business model works is we incur a lot of upfront selling and implementation expense. Now there’s some accounting rules that allow you to defer some of that.
But generally speaking, you get elevated selling expenses and implementation expenses, and it’s pretty significant. So I would say that that is a significant part of what would have maybe otherwise been higher margins for 2022. But when that business then is on the books, that’s a high incremental margin business that then in 2023, 2024 and then for the next 12 years to 13 years, that’s how long we keep our clients on average creates an annuity.
So as you can imagine, we never turn down the incremental opportunity to add business, never, because it is just the way the value creation model works. And we’re going to make hay while the sun is shining here. And with 6%, 7% GDP growth last quarter and what’s likely to be incredibly strong GDP in the next year or two, we’re going to take every possible opportunity. And unfortunately, that requires some selling expense and some implementation expense in addition to the ongoing investments in technology and some of the other things that we do.
Kathleen Winters
Yeah. So just big picture when you think about margin for next year and we’re very happy that we’re able to kind of guide to the 25 basis points to 50 basis points of margin expansion, I mean, look, we always look to do better than the plan, but that’s what we’re comfortable with.
Right now, the way to think about it is, look, we’re going to have operating leverage to a greater extent in fiscal 2022, obviously, but we’ve also got the investments that we want to continue to make, as Carlos just articulated, in product, in sales and in digital transformation importantly. And we do have some offsets, Carlos mentioned, the sales expense. But we also have things like, Return to Office and ramping up T&E versus what we were -- where we were in fiscal 2021.
So kind of all that goes into the mix, net-net, we’ve got this 25 basis points to 50 basis points margin expansion. We’re going to do our best to deliver on that and continue to work our digital transformation and if possible do even more.
Carlos Rodriguez
And one -- just one other factor, because if you have any doubts about ADP’s ability to drive margin, just one small thing hasn’t come up yet. But we had this like small little problem this year with interest rates, where it created $110 million headwind to net contribution and 100 -- almost $125 million in topline and bottomline in terms of client funds interest revenue.
So our revenue growth would have been almost a point higher and our margin for this year in a pandemic would have been up 70 basis points instead of downside 40 basis points, had we not had that headwind.
Now, we did have a headwind. So it’s always hard to say, if we didn’t have this and we didn’t have that. But that’s a pretty easy thing to isolate that has no operational -- nothing to do with operations, we have no control over and we have to just ride that cyclical wave, which hopefully that’s cyclical wave is heading in a very positive direction for us over the next two years to three years.
But just want to make sure you understood that, because I think that tells you just how much control we have over our expenses and over our business model and over our long-term value creation objectives.
Kathleen Winters
And that perhaps our [ph] interest does continue to be headwind for us in fiscal 2022, very modest headwinds, compared to what we experienced in fiscal 2021, but it doesn’t help us, whereas in your past, it was a significant help to us.
Dan Dolev
Got it. Thank you for the detail. Appreciate it.
Carlos Rodriguez
Thank you.
Operator
Thank you. Our next question comes from a line of Ramsey El-Assal with Barclays. Your line is now open.
Ramsey El-Assal
Hi. Thanks for taking my question. I wanted to follow up on your comments on retention and you’re prudently planning for retention to increase if the market normalizes whether it does or not we’ll see. But can you describe your toolkit on the sales or technology side that you can use to prevent attrition and I’m sure a lot depends on the underlying sort of reasons for the attrition. But can you be more proactive on that front and sort of stem the tide of it if push comes to shove?
Carlos Rodriguez
Absolutely. I think, and again, I -- we probably have a couple of examples we could give of things that we’ve done over the last year. But it’s usually a methodical multiyear approach to making our products like, when we talk about innovation. Innovation is partly about new business bookings, but it’s also about making our solutions easy to use and more intuitive.
And you’ve heard in our comments and we shouldn’t gloss over it, like, the UX experienced investments we’ve made in both RUN, but now in some of our other platforms is a significant factor in today’s world of whether or not a client sticks with you or not.
So we get that. That’s why, however, many years ago, we kind of got it, and we said, we need to become a technology company in addition to the services company that we are in. So I’d say, number one is, you have to have great products, they have to be easy to use, and they have to have no friction. That will help with retention.
I think the other things that I think you can point to are really just around availability. So our business model and our promise is not just technology and software, but it’s to help with compliance and is to help with advice and is to provide expertise.
And that really means that we have to have well trained associates, who are there to answer questions, whether it’s chat, whether it’s by phone, it doesn’t matter, however, the client wants to reach us, but the stuff we do is complicated. And being an employer is complicated.
And it requires help and you need to get the help from us or you can call an attorney, or you can call a consultant. But most people do not just do this stuff on their own and we happen to package the two things together, great technology with great service.
So I say, if we have great technology and we have great service, we’re going to be able to hold on to hopefully a lot of that improvement we’ve had in retention, even if we have a little bit of give back in the down market.
Ramsey El-Assal
I see. Just not a question of running analytics at the right time, it’s really more of a longer term kind of blocking and tackling and product innovation approach.
Carlos Rodriguez
We run plenty of analytics too. So we have -- for example, we have a lot of data around, like, we track individual clients, how many times they call. We actually can monitor we have voice recognition that tells us, certain, keywords that people use when they’re, because we record all phone calls and that really gives us deep insight into clients that are at risk.
And then we have special teams that can follow up with those clients to make sure that whatever problem they had has been resolved. But that’s -- I would call that trench warfare, which -- if you want to get into those details, I can go in the trenches with you. But we have very deep analytical tools that really give us a lot of insight.
Like, for example, in our down market, I mean, our clients don’t call that often, because hopefully they don’t have problems very often, because we do a nice job of preventing problems. But one of our small business clients has -- we detect has multiple calls in a month, that requires a reach out to that client or a deeper investigation and a triage to make sure that we don’t lose that client, because that’s usually a sign that there’s something wrong with that client. And we have other techniques and other approaches and other tools to identify what we would call hotspots.
We also monitor pricing very carefully when we do our price changes, which I guess is code for price increases. We do that very carefully using a lot of analytical tools to make sure that we do that in the smartest possible way, if you will, to maximize retention.
Ramsey El-Assal
Okay. Thanks for that. And a quick follow up for me. How would you characterize the demand environment for off cycle or on-demand payrolls, is it something that that you see getting quite a bit more popular or it will sort of remain kind of a niche service over time?
Carlos Rodriguez
No. I mean, it’s clearly popular, because I know a lot of people are talking about it and so that always leads to popularity, right? As soon as someone talks about it, it becomes popular. I think that it’s, again, like, a lot of things we’ve been saying over the last two years or three years, so many things are inevitable are going to happen and we’re preparing for them.
So things like real time payroll. In this one that you’re referring to is kind of one that we just heard over the last couple of days. I think that we’ve been thinking about for many, many years and we have solutions, where if someone needs to get paid, like, for example, in California, if someone is terminated from their job, you have to give them their final paycheck like immediately and so that is difficult to do through the normal process. So we have solutions for that we’ve had for quite some time.
And so I think the increasing popularity is probably more related to increasing discussion about it, but also to technological advances that allow more options, right in terms of instant payments and/or faster payments.
So I would say the answer is, yes. That is an important thing. And for certain sectors, like, if you have a high turnover, hourly workforce, your ability to provide that solution is crucial. But we have that ability to provide that solution. But you can’t, for example, sell a client in California and not be able to provide instant pay upon termination. So it’s -- you have to have that.
Ramsey El-Assal
Got it. All right. Thanks so much.
Operator
Thank you. Our next question comes from a line of Bryan Bergin with Cowen. Your line is now open.
Bryan Bergin
Hi. Good morning. Thank you. Can you talk about how you’re thinking about the cadence of the pays per control projecting, you’ve assumed during fiscal 2022? And what does the 45% build imply in the base relative to pre-pandemic levels?
Carlos Rodriguez
We’re digging for that. I think the quarterly -- I mean, again, it’s probably, when you look at the comps, the fourth quarter will have weaker than expected growth. But I don’t know, Dan, if you have the…
Danyal Hussain
Yeah. Bryan, it’s just a mirror image of what we saw effectively last year. And so there’s a stronger Q1 performance PPC that’s baked into our assumptions and it gradually tails off. But we don’t have an explicit guidance for you on what this means for reported unemployment rate, the same way that we gave you that guidance last year at the outset.
Carlos Rodriguez
And the average for the year for pays control, I am going to refresh my memory is…
Danyal Hussain
4% to 5%...
Carlos Rodriguez
4% to 5%.
Kathleen Winters
Yeah.
Carlos Rodriguez
So you -- I would anticipate, if I were you, I would probably assume that for the fourth quarter is going to be back to, I don’t know, 2%, 3% or somewhere low -- somewhere in the lower range.
Danyal Hussain
Absolutely.
Carlos Rodriguez
Because we’re growing over the 8% and in the first three quarters, particularly the first quarter it’ll be higher.
Bryan Bergin
Okay. And follow up then on M&A. How are you thinking about areas of potential acquisitions for capabilities? And then also, can you comment on how the market has been for book of business acquisitions, curious COVID has changed that dynamic during fiscal 2021 and then to fiscal 2022?
Carlos Rodriguez
We’ve had actually pretty good success in terms of client base acquisitions. You -- again, you’re right, that I myself was surprised that there was an opportunity to do that and then we were able to execute on it.
But we had one that I think we mentioned last year, in the fourth quarter and kind of spilled a little bit over into the first quarter, but it was mostly I think fourth quarter. We had one the year before that, that was significant also in the fourth quarter. And in this year, we’ve had a number of, what I would call, smaller ones, but they add up.
And so I would say that the news there is good and is ongoing and we’ve created a nice ability to do these conversions and make it good for us in terms of growth. And back to the question around cross-sell, we usually have a much broader set of solutions than other people that we are making these acquisitions from, which creates upside opportunity, right, in terms of value creation for us.
On the kind of overall M&A comment side, I would say that, we’ve -- where we’ve been most active is looking in some of our international locations in markets, where I think we have very little market share and we still have needs, for example, for add-on products, whereas in the U.S., we’re not really looking to add additional platforms for either benefits or payroll and so forth.
So it really has to be things that are adjacent, right, in the HCM space, but not duplicative, because as you know, we’ve been on this kind of simplification push for many, many years and trying to build things organically and invest in technology organically.
So that doesn’t mean that we won’t acquire because we have and a couple years -- we haven’t done anything for a couple of years. But we do welcome the opportunity to add additional ancillary benefits as long as they fit into our technology roadmap and they’re not disruptive or add-on and we’re not doing it just to get the quote-unquote revenue pop.
But on the international side, we typically don’t have those factors at play as much and that’s a place where we’re still excited and we still see a lot of greenfield opportunity to expand through M&A.
Bryan Bergin
Okay. Thank you.
Operator
Thank you. Our next question comes from the line of Kartik Mehta with Northcoast Research. Your line is now open.
Kartik Mehta
Good morning, Carlos. You talked about the PEO business, obviously, it performed well in the fourth quarter and seems like trends are coming back. I’m wondering if you’ve seen any secular changes, I know that word maybe you don’t like, but any secular changes in demand for the product, or if you anticipate any changes, because what we’ve gone through with COVID?
Carlos Rodriguez
I mean, again, my experience tells me that, because I actually ran a business for many years at ADP and now I’ve been watching it for, I can’t believe I’m going to say this for 25 years. And when you get into this kind of economic environment, it’s usually a positive secular tailwind for, I guess, back to like, sometime I don’t like that word. But I would say that there have been positive secular trends for the PEO for 20 years to 30 years. And then they can get enhanced, I think, by cyclical factors, like, a strong economy.
Like, so people sometimes say that the PEO will do well or outsourcing will do well, when there’s a recession, because people are looking to save money and that -- there’s some truth to that. But it’s not what the data supports or shows, right? It’s usually when you have very strong economic growth and strong GDP and people are scrambling for talent and they’re competing for offering the right benefits. That’s when PEOs and outsourcing tend to, I think, do better.
So I would say that, based on experience, which you have to discount, because we just went through a pandemic. So most of our experiences, we should park somewhere outside the door, because we may end up being wrong. But all things being equal this kind of economic environment is usually very strong for the PEO.
And as for the last 18 months, what we saw there is, it’s a long cycle sale and it’s a high involvement decision. So I think we’ve been clear that, we’ve had good great results there from a booking standpoint, and probably, better than we would have thought was possible, but definitely not as strong as yet in kind of the early stages of the recovery of our bookings.
We expect that to reverse and that is our plan in 2022. In other words, we expect very strong bookings and strong recovery on the PEO. And we’re seeing some signs of that in the fourth quarter, because what happened is in this kind of hunkering down mode, we saw very high retention in our PEO, but not as much. It was more difficult to sell new clients, but the existing clients. I mean, it was unbelievable value that we delivered to them and because it was beyond just PPP loans.
It was -- how do I downsize my workforce or how do I put people on furlough and what are the rules in this state around benefits. I mean, our people were busy. I mean all of our people or all of ADP were busy this year, while maybe other people were less busy, but our people were busy and in the PEO, they were extra busy. So I think that that bodes well. And those anecdotal stories and that reputation along with kind of some of these cyclical tailwinds, I think, bode well for the PEO here in the next year or two.
Kartik Mehta
And just as a follow up on the ES business, have you had to do anything out of the ordinary in terms of price competition or just providing promotions?
Carlos Rodriguez
Have we done anything, are you saying or is the market?
Kartik Mehta
Yeah. I guess have you had to do anything to come from because of what competition has done? So have you had to do anything out of the ordinary on the ES business?
Carlos Rodriguez
No.
Kartik Mehta
Perfect. Thank you.
Operator
Thank you. Our last question comes from the line of Mark Marcon with Baird. Your line is now open.
Mark Marcon
Hey. Good morning, everybody, and thanks for squeezing me in. I was wondering if you could talk a little bit about the strong bookings performance and just unpacking that, in terms of, where you -- I heard the 50-50 mix in terms of upsells versus new logos. But as it relates to new logos, where were you seeing the strongest success, was that down market in terms of the new business formations, was that across the Board and who do you think you were winning the most against?
Carlos Rodriguez
Well, we would always squeeze you in Mark. There’s no question about that. A couple of highlights. We think we mentioned in our prepared comments, but our non-PEO HRO solution. So these would be kind of mid-market and upmarket outsourcing solutions that are, what I would call more comprehensive, if you will.
Really or probably one of the real highlights and I think that was, again, related probably to people realizing, probably, within months after the pandemic that, like this stuff is hard to do, especially if you have to pivot very quickly, right?
You have to make sure your systems are still up like you can’t have a server in a closet somewhere that you’re using to run payroll, because you still do this internally. And then people who go to the office to key in the payroll, like this stuff is just a lot of people all of a sudden woke up and realized, from a business continuity standpoint and from a support standpoint, I need help, there needs to be more than just the software, right, and basic service. So these HRO solutions really were an incredible bright spot.
And then, I think, definitely mentioned, our upmarket and our ESI bookings results were also very, very strong. Yes, new business formation helped in the down market and we’re very -- like we’re pleased with all of our results on booking side. It was across the Board very strong performance. But I would say that there were other places that had even stronger.
When I talked about GlobalView, our Tax Filing and Compliance business, which does a lot of standalone business, where again, companies realize that having a bunch of people subscale doing this stuff, you don’t even know where they are and if they can get to the office or if they can do it from home, but it’s mission critical, are looking to outsource or did outsource a lot of that stuff to us.
And then we did have a couple of, what I would call, volume-based businesses, like, employment verification and screening and a couple of things that, RPO also came back a little bit. But it was really across the Board, honestly, like. So those are a couple of just like…
Kathleen Winters
Yeah. Like a strong across the Board, Carlos said all those right points, in particular SBS really led the way, down market really led the way in recovery during the course of the years. And in fact, and you can correct me if I’m wrong on this, but I believe SBS had their biggest Q4 ever, including the Retirement and Insurance Solutions.
Carlos Rodriguez
Yeah. I wrote it down somewhere, but I can’t find it. I think we had records Q4 bookings in a number of different categories. But that’s also probably happens over the years to, where we have so many things were so broad, that there’s always a few bright spots. But honestly, compared to what we would have expected the beginning of this year, really, to be saying we had record bookings in any business line is really good news.
Mark Marcon
Okay. That’s fantastic. And just with regards to the new logos, in terms of if there wasn’t moving to an outsourcing solution that was previously done in-house, was there any sort of commonality with regards to competitive takeaways and wins that you ended up seeing as a source?
Carlos Rodriguez
I mean, I say that, when I looked -- when I look at the -- we call the balance of trade data. I would say that we -- again, I’d like to think we’re doing a little bit better. We don’t provide a lot of color and disclosure around, because I don’t think it’s helpful and I’m not looking to pick a fight with any specific competitor.
But I would say that we’re pleased with our progress, like, we need the combination of stronger retention, which means we lose less to some of those competitors that you’re talking about and our strong bookings performance means we won more against some of those competitors. I think you’d probably paint the picture that there’s probably a few competitors where a balance of trade improved, which it did. And admittedly, in some couple of competitors, it didn’t, right, it stayed.
But I don’t think there’s really any place where we went backwards, that I’m aware, I’m trying to think back. But I think the balanced trade situation, we’re very focused on this, we’re trying to become more focused on logos and units and more focused on our competitors, because our competitors are focused on us and we’re sick and tired of it.
Mark Marcon
Understood. And then, along those lines, you’ve made a number of product enhancements. Can you highlight it, a number of them, including in terms of Workforce Solutions, Workforce Planning, time and attendance? And then, obviously, highlighting Next Gen Payroll, just wondering, which ones do you think are going to have the greatest incremental contribution? I know it’s all leads to sales force productivity, but just, which ones should we look for the greatest benefit from?
Carlos Rodriguez
Well, that’s a tough one, because it’s like picking your favorite child.
Kathleen Winters
Yeah. I mean, I have a view. I think what we do…
Carlos Rodriguez
Yeah.
Kathleen Winters
… from an investment perspective in ongoing kind of refresh and modernization, and you act on all of our strategic platforms is critical. And we’re doing that all the time and that’s just critical to our ongoing satisfaction with our products, as we talked about earlier and our NPS score. So that constant refresh from a UX perspective is really, really important. But, Carlos, you may have other things you want to just highlight…
Carlos Rodriguez
No. I think that’s well said, because I’m excited about all of them. I think that the Next Gen Payroll is literally could be the biggest mover in the last multiple decades for ADP for us. But it really -- it’s really Workforce Now and Roll and other things that are in front of it that are critical and visible, right, because that’s really just an engine to gross net engine.
But the added flexibility that it provides and the process improvement that it provides in the back office could be a step change game changer for ADP in terms of our competitiveness and in terms of our efficiency.
But the truth is, stay client focus, I think, Kathleen is right. The most important thing the client sees is what they interact with, right? And I think that is mostly around the UX and our front end solution. So I think that’s probably the right place to focus.
Mark Marcon
Great. This Next Gen Payroll, what’s the plan for this year in terms of percentage of Workforce Now that ends up getting converted or that should be on it?
Carlos Rodriguez
We’re not really -- we’re probably dabbling in a few conversions, definitely not our number one priority yet. We started kind of in the lower end of our mid-market to begin with. So in call it the 50 to 150 is where we’re really, we call it core major accounts kind of in the lower end of major accounts.
And we’re pretty happy as you can tell from our tone and what we’ve talked about in the last couple of quarters with our progress there. And we have a plan. I don’t think it’s really great for us to share it, because I think competitors listen to these calls, too. But we have a very methodical plan to eventually get to 100% of our core sales being a Next Gen Payroll, while at the same time, then gradually moving into the other parts of major accounts call it the 150 to 1000 and then selling 100% of those clients on to Next Gen Payroll.
And then as we’re going along, we will start some conversions. But it’s not a huge priority for us, and remember Workforce Now is the front end on both of these. And this is all intended to be transparent. This is not one of those migrations that you heard about five years, seven years ago at ADP where we disrupt everything and that the clients are going to see very little change other than some enhancements in terms of self service capabilities.
And other things that, obviously, we think are going to be net positives from both a selling and a client retention standpoint. But generally speaking, their experience will not change in a significant way.
Mark Marcon
Terrific. Congratulations.
Carlos Rodriguez
Thank you.
Operator
Thank you. This concludes our question-and-answer portion for today. I am pleased to hand the program over to Carlos Rodriguez for closing remarks.
Carlos Rodriguez
Well, thanks. I appreciate everybody joining the call today. I think in the prepared comments we talked about what a year this has been. I’m sure every company has the same view in terms of the challenges that they faced. But I’m just incredibly grateful to our associates for what they did, first and foremost, for our clients.
When the chips were down, we really delivered. It started, obviously, in the fourth quarter of last year with all the government regulation changes that needed to be put in place and the huge volume of inquiries we were getting about PPP loans, et cetera. But it really continued into this fiscal year as well. And it was just an incredibly challenging environment, while people have personal challenges, right, including health challenges in their family.
And so, again, I’m just -- I look back to, we’re a mission driven company and you can see it in the in the culture and I’m grateful for my predecessors and the culture that was built over all these decades that allowed us to, it wasn’t without incident and it wasn’t easy, but we really got through it. I think we delivered for our clients. We delivered for the economy, because we are a mission critical service in the economy.
And I just couldn’t be prouder of our associates including our back office associates to support our frontline associates, as well as our sales force, who, as we talked about a lot today, continue to plow through and allow us to continue to grow our business, despite we’re unprecedented headwinds.
So, but first and foremost, I’m just so glad that despite, obviously, we have some short-term challenges here with the new Delta variant and so forth. But I mean, clearly, we’re heading in the right direction and we are very optimistic both for ourselves, for our families, for our associates and for our clients and we look forward to better times ahead here over the next couple of quarters where inevitably we’ll have some ups and downs or some challenges here and there.
But it’s great that everything is on the right track at least in the United States and we’re hoping that other parts of the world follow closely behind, given that we have very significant business in Europe, Asia and Latin America as well. And we appreciate your interest in ADP and your support and thank you for tuning in today.
Operator
Ladies and gentlemen, this concludes today’s conference call. Thank you for participating. You may now disconnect.
