ServiceNow, Inc. (NOW) Q2 2023 Earnings Call
ServiceNow, Inc. (NYSE:NOW) Q2 2023 Earnings Conference Call July 26, 2023 5:00 PM ET
Company Participants
Darren Yip - Vice President, Investor Relations
Bill McDermott - Chairman and Chief Executive Officer
Gina Mastantuono - Chief Financial Officer
CJ Desai - President and Chief Operating Officer
Conference Call Participants
Keith Weiss - Morgan Stanley
Samad Samana - Jefferies
Matt Hedberg - RBC Capital Markets
Mark Murphy - JPMorgan
John DiFucci - Guggenheim
Rob Owens - Piper Sandler
Kash Rangan - Goldman Sachs
Keith Bachman - BMO Capital Markets
Alex Zukin - Wolfe Research
Karl Kierstead - UBS
Peter Weed - AllianceBernstein
Brad Sills - Bank of America
Raimo Lenschow - Barclays
Operator
Good afternoon, ladies and gentlemen. Welcome to the ServiceNow Second Quarter 2023 Earnings Conference Call. At this time, all participants are in a listen-only mode, and please be advised that this call is being recorded. After the speakers' prepared remarks, there will be a question-and-answer session. [Operator Instructions]
And at this time, I would like to turn things over to Mr. Darren Yip, Vice President, Investor Relations. Please go ahead, sir.
Darren Yip
Thank you. Good afternoon. And thank you for joining ServiceNow’s second quarter 2023 earnings conference call. Joining me are Bill McDermott, our Chairman and Chief Executive Officer; Gina Mastantuono, our Chief Financial Officer; and CJ Desai, our President and Chief Operating Officer.
During today’s call, we’ll review our second quarter 2023 results and discuss our guidance for the third quarter and full-year 2023.
Before we get started, we want to emphasize that the information discussed on this call, including our guidance, is based on information as of today and contains forward-looking statements that involve risks, uncertainties and assumptions. We undertake no duty or obligation to update such statements as a result of new information or future events. Please refer to today’s earnings press release and our SEC filings including the most recent 10-Q and 2022 10-K for factors that may cause actual results to differ materially from our forward-looking statements.
We’d also like to point out that we present non-GAAP measures in addition to, and not as a substitute for, financial measures calculated in accordance with GAAP. Unless otherwise noted, all financial measures and related growth rates we discuss today are non-GAAP, except for revenue, remaining performance obligations, or RPOs, current RPOs and cash and investments.
To see the reconciliation between these non-GAAP and GAAP measures, please refer to today’s earnings press release and investor presentation, which are both posted on our website at investors.servicenow.com. A replay of today’s call will also be posted on our website.
With that, I’ll turn the call over to Bill.
Bill McDermott
Thank you, Darren, and thank you, everyone, for joining us today. Once again, ServiceNow's Q2 results beat expectations for all key performance metrics. Subscription revenue grew 25% in constant currency, 1% above the high-end of our guidance. CRPO grew 24% in constant currency, 1.5% above our guidance, and operating margin was 25%, 2 points above our guidance. We had 70 deals greater than $1 million in net new ACV, which was up from 54 a year ago or a 30% increase.
As the market consolidates, customers are moving to ServiceNow as the intelligent platform for end-to-end digital transformation. We have now more than 1 trillion workflows running through ServiceNow each year, and that metric is already growing at 40% annually. ServiceNow's long-term trajectory is being supercharged by Generative AI.
ServiceNow is the most differentiated asset in enterprise software, AI first mover, organic innovation-led, fast top line growth, best-in-class profitability, 99% renewal rate, early stages of cross-sell expansion around our IT mode. We have said consistently, ServiceNow will be the defining enterprise software company of the 21st Century. This Q2 beat and raise is another step forward on that journey.
Looking at our solutions portfolio, large deals were evenly spread in Q2, which illustrates the broad appeal of this platform. ITSM was in 16 of the top 20 deals with seven deals over $1 million. ITOM was in 13 of the top 20, also with seven deals over $1 million. Together, security and risk combined for 17 of the top 20 with eight deals over $1 million. Customer workflows had a sensational quarter, its best net new ACV growth in three years. Customer was in 16 of the top 20 deals with eight deals over $1 million. Employee Workflows were in 14 of the top 20 with seven deals over $1 million, and Creator Workflows were in 18 of the top 20, with eight deals over $1 million.
Great organizations are transforming with ServiceNow, including Barclays, BT, Honda, HP, Petrobras, CSB Bank in India and Yokohama City in Japan, to name a few. We see a sustained demand environment and pipeline for all of our product businesses, geographic regions and industry verticals. We're set up very well for a strong second-half.
As you'll hear from Gina, we are raising our full-year guidance for subscription revenue and operating margin. This is an unprecedented market environment for enterprise software. Our good friend, NVIDIA Co-Founder and CEO, Jensen Huang, joined us at Knowledge ‘23 earlier this year. And Jensen stated the expanded NVIDIA-ServiceNow partnership is really important. Their partnership of choice for enterprise IT. He thinks it's an exciting growth opportunity for both companies. We agree.
We're in the midst of a dramatic expansion of the software economy. In 2023 alone, IDC says Platform-as-a-Service spending will grow 30%, and Software-as-a-Service applications will grow 17%. When you correlate that to ServiceNow's platform and our workflow leadership, it's clear we live in a great neighborhood on a super nice street, and maybe we're in the best house.
With regard to artificial intelligence, especially large language models, ServiceNow strategy has been laser-focused for years. We accelerated that focus with our Element AI acquisition in 2020. Today, by some estimates, Generative AI could boost global GDP by almost $7 trillion. We see unprecedented parallel adoption across consumer and the enterprise.
Our platform experts, who have worked for the greatest brands and technology believe this moment is as transformative, if not even more so than the Internet or even the iPhone. But they're careful to remind me, it's all about delivering enterprise-grade, domain-specific large language models, which is the core of ServiceNow's AI strategy. These models will improve the accuracy results, leveraging a customer's enterprise data in alignment with their business rules, while maintaining the highest ethical standards for data privacy.
As you saw at our Financial Analyst Day, ServiceNow is infusing Generative AI into all of our workflow offerings. We have since announced, Now Assist for virtual agent, which maximizes productivity by eliminating time spent searching for information. Another example is ServiceNow Generative AI controller. It allows organizations to connect ServiceNow instances to Bolt, Microsoft Azure OpenAI service, and OpenAI API large language models. We're going even further by expanding our Generative AI capabilities with case summarization and text-to-code, text-to-flow and text-to-new-application-development.
Our customers are so excited for greater ROI and customer service, better employee self-service experiences and a substantial boost in developer productivity. They are ready to invest to drive these outcomes. And based on the immense value our customers will realize from our Generative AI innovation, we have a clear strategy for monetization.
First, our existing Pro offerings had a record quarter in Q2 based on the hyperautomation technologies we already engineered into those products. For all new Generative AI capabilities beginning with our Vancouver release, we will introduce a new set of premium plus SKU offerings across ITSM, CSM and HR SV. We have also introduced a new ServiceNow AI Lighthouse customer program, alongside NVIDIA and Accenture, all in lockstep to accelerate value realization at the cutting edge of Generative AI.
Specifically, this involves our engineers locking arms with NVIDIAs to codevelop new use cases for the enterprise. We already have the most significant pharmaceutical, financial services, manufacturing and health care companies engage with us. Additional customers will become design partners for new AI capabilities in their specific industries. We're currently evaluating a range of customers who are candidates for this program, and the interest is continuing to surge.
These engagements share one sentiment perfectly in common: The propensity to buy is there. Even as our underlying growth is already strong as our Q2 results indicate, AI represents a market-making tailwind to ServiceNow. Intelligence is only relevant when it is delivered where work actually gets done. It's why our single architecture, single data model workflow platform has never been more relevant than it is right now.
As AI goes to work, humans will be the real machines, because in most cases, AI augments people, it doesn't replace them. At a moment when employers face a 17-year high in unfilled job openings, Generative AI will lift human productivity, so we can chase even bigger dreams for the global economy and for the world. With our integrated suite of automation technologies, including AI, RPA and process mining, ServiceNow is uniquely positioned to lead the intelligence revolution, and we will.
Looking broadly at the state of our business, we have the momentum with our upcoming Vancouver release in September, our products and engineering team will deliver even more AI innovation. Our partner ecosystem has never been more invested than they are right now. We announced an expanded strategic partnership with Cognizant to accelerate adoption of AI-driven automation. We expanded our partnership with KPMG to co-develop joint offerings through our finance and supply chain workflows. We launched a new collaboration with Guidewire to improve insurance experiences. We're also seeing extensive third-party recognition of our products.
ServiceNow has been recognized for AIOps, app engine and cloud observability by prominent industry analysts. From customer service to risk to employee experience and ERP simplification, we can go on and on. This has fueled our rise into the Fortune 500 for the first time. And this is another tribute to Fred Luddy's founding vision for a hungry and humble market-leading company, and we're only getting started.
In closing, this is a dynamic period for the IT industry. Think about it this way. Every leader in every department, in every business, in every industry is writing a new playbook for the AI world. CEO's are sponsoring them. The C-suite across all functions is funding them. And for the few true platforms, the opportunity is bigger than ever. ServiceNow injects speed into the business architecture. Our platform has become the de facto standard for intelligent automation. We are a growth company. We are profitable and durable. And thanks to the relentless execution and results speak for themselves, we believe in our people, our culture, our platform and our partners. The world is changing. Imagination is the only limit.
ServiceNow is on the move. A CEO I spoke to this summer summed things up perfectly. She said, and I “Everywhere I go, people are talking about ServiceNow. Whatever you all are doing, it's working. " That's one of the many reasons we proudly say now as ever, the world works with ServiceNow.
Thank you all very much. I look forward to your questions. But first, let me turn it over to our great CFO, Gina?
Gina Mastantuono
Thank you, Bill. Q2 was another exceptionally strong quarter for ServiceNow. We exceeded the high-end of our guidance range for all of our key performance metrics, delivering robust subscription revenue and CRPO growth, while continuing to drive operating margin expansion and very healthy free cash flow.
In Q2, subscription revenues were $2.08 billion, growing 25% year-over-year in constant currency, exceeding the high-end of our guidance range by 100 basis points. RPO ended the quarter at approximately $14.2 billion, representing 22.5% year-over-year constant currency growth. Current RPO was approximately $7.2 billion, representing 24% year-over-year constant currency growth, a 150 basis point beat versus our guidance.
From an industry perspective, transportation and logistics led the way with over 80% growth in Q2, followed by a very strong growth in education, business and consumer services, energy and utilities and government. In fact, U.S. Federal had its best Q2 ever, continuing the trend of strong growth over the past several quarters.
Our best-in-class renewal rate was 99% in Q2, demonstrating the resilience of our business as the Now Platform remains a mission-critical part of our customers' operations. With that foundation from which to grow, top line strength in the quarter was further driven by healthy expansion of our existing customers. We ended the quarter with 1,724 customers paying us over $1 million in ACV, including 45 paying us over $20 million, a 55% increase year-over-year.
The Better Together Story is continuing to resonate with C-suites driving larger multiproduct deals as enterprises are looking to consolidate purchasing with our strategic platforms like ServiceNow. In Q2, 19 of our top 20 deals contained five or more products, with nine of them containing 10 or more products.
In addition to our cross sales, our upsell motion also remained very strong. ITSM Pro had its strongest growth quarter since 2020, driven by both upsells from the standard SKU and seed expansions from existing customers. Overall, we closed 70 deals greater than $1 million in net new ACV in the quarter, up from [54%] (ph) a year ago, representing 30% year-over-year growth. What's more, 12 of those deals were over $5 million, of which three were over $10 million.
We also saw a strong performance from our industry SKUs, with our telco and technology SKUs closing six deals over $1 million in net new ACV, and our newly launched public sector SKU gaining further momentum and landing another seven-figure deal in the quarter.
Turning to profitability. Non-GAAP operating margin was 25%, 200 basis points above our guidance, driven by continued disciplined spend management. Our free cash flow margin was 21%. I would also note that given our path to sustained profitability, in Q2, we recorded a large GAAP income tax benefit, reflecting a $965 million valuation allowance release related to our deferred tax assets in the U.S. We ended the quarter with a robust balance sheet, including $7.5 billion in cash and investments.
Given the current macro environment and our strong cash position in May, the Board of Directors authorized the company's first-ever share repurchase program. The new program authorizes the purchase of up to $1.5 billion of common stock. The program's primary objective is managing the impact of dilution. Together, these results continue to demonstrate our ability to drive a strong balance of world-class growth, profitability and shareholder value.
Moving to our outlook. While we continue to prudently factor the evolving macro cross win into our guidance, our first half outperformance has driven strong momentum as we head into the back half of the year. As a result, we are raising our top line and operating margin guidance.
For 2023, we are raising our subscription revenue outlook by $95 million at the midpoint to a range of $8.58 billion to $8.6 billion, representing 24.5% to 25% year-over-year growth or 24% on a constant currency basis. We are raising our full-year operating margin target from 26% to 26.5%. And we continue to expect subscription gross margin of 84%, free cash flow margin of 30%, and GAAP diluted weighted average outstanding shares of 206 million.
For Q3, we expect subscription revenues between $2.185 billion and $2.195 billion, representing 25.5% to 26% year-over-year growth, or 23% to 23.5% on a constant currency basis. We expect CRPO growth of 25.5% or 21.5% on a constant currency basis. We expect an operating margin of 27%, and we expect 206 million GAAP diluted weighted average outstanding shares for the quarter.
In conclusion, Q2 was another tremendous quarter of outstanding execution, and we are well positioned for the remainder of the year. Our pipeline remains strong as we've already seen $0.5 billion of pipeline generation from our Knowledge 2023 event in May. The week-long event of keynote, panels and customer discussions showcase the power and the endless possibilities achievable through ServiceNow workflows along with the incremental opportunities unlocked with our Gen AI road map. Over $3 billion in pipeline attended with an over 50% increase in executive program attendees. The response has been overwhelming.
Our intelligent platform for end-to-end digital transformation uniquely positions us to seize the opportunities in front of us as we continue to deliver durable top line growth and margin expansion on our journey to becoming the defining enterprise software company in the 21st Century.
Bill and I would also like to extend a heartfelt thank you to our employees around the globe for their continued hard work and dedication. It's their commitment to excellence, which has propelled ServiceNow into the Fortune 500, and we couldn't be proud of. This distinction is a testament to our win as a team of core value and a culmination of the outstanding results we passionately delivered together in service to our customers, partners and investors.
With that, I'll open it up for Q&A.
Question-and-Answer Session
Operator
Thank you, Ms. Mastantuono. [Operator Instructions] We'll go first this afternoon to Keith Weiss at Morgan Stanley.
Keith Weiss
Excellent. Thank you guys for taking the question. And really nice quarter. And what still we're going to stand is still not a super solid spending environment. So it definitely looks like ServiceNow is outperforming in that environment.
I'm sure the focal point for a lot of investors though is going to be on sort of the Gen AI. You guys continue to innovate there. You continue to roll out new solutions. And I'm not sure if this is for Bill or Gina, but maybe you could help us, kind of, understand how we should be thinking about the time frame of -- we're going to see some releases in September. But how should we be thinking about the time frame of when this actually gets adopted by customers? And maybe more for Gina. When should we start to think about seeing actually like revenue contributions coming from these Gen AI solutions in the ServiceNow model?
Gina Mastantuono
Well, thank you, Keith, for all of those comments. I appreciate that. Vancouver launch is the end of September. So if you think about from a timing perspective, we won't see it even in the market really until Q4. I'll let CJ talk a little bit more about our very exciting Lighthouse program. But as we think about longer-term guidance, right, our scale is such that it's going to take a little while for us to see real impact on the top line, but rest assured, we absolutely are very bullish on the opportunities in front of us as we think about the value that we're creating for our customers with Gen AI.
CJ Desai
Thank you, Gina. Thank you, Keith, for the question. And the way I would answer it in terms of the demand that we are seeing from some of the largest companies, some of them that were mentioned earlier from the industry perspective is very real. They believe that Generative AI, in context of ServiceNow, will deliver higher productivity. And I stay consistent that we are going to monetize only when we get higher value that are delivered for our customer and get a fraction of that value, whether it's 10%, 90% or whatever. So if a customer gets 100 points of value, ServiceNow keeps 10%, customer gets 90% of the value.
What I mean here is our premium SKUs that Bill outlined will be Pro Plus. So this will be on top of ITSM Pro, CSM Pro, HRSV Pro with an exciting new offering for ServiceNow developers that we showcased at Knowledge, which will be text-to-code, text-to-workflow. These products are being released in September. We will see. We know how our adoption curve was for ITSM Pro and CSM Pro in 2019, so we have some models. But customers want to try it first, see the value, and then we will share with you at the next earnings on how things are going.
Keith Weiss
Outstanding. Nice job, guys.
CJ Desai
Thank you, Keith.
Gina Mastantuono
Thanks, Keith.
Operator
Thank you. We go next now to Samad Samana at Jefferies.
Samad Samana
Great. Thanks for taking my question. And congrats on a strong quarter. I want to maybe ask a follow-up question. Gina you mentioned Vancouver is coming out at the end of September. I guess one of the questions I wanted to ask is, is it changing how customers are thinking about renewal timing? And I want to tie that to maybe the CRPO guidance that you just gave for the third quarter. How should we think about what you're thinking about the release, the new products and maybe how that informs the short-term guidance that you've just given for the third quarter and what that maybe implies for the fourth quarter as well as we've been through the rest of this year in particular.
Gina Mastantuono
Yes, it's a great question, Samad. And what I'd say is, listen, at the end of the day, what you've seen quarter-after-quarter from ServiceNow is solid execution. The demand environment is very durable. And that being said, we continue to be prudent with our guidance, right? At the end of the day, we absolutely believe that Generative AI could potentially bring renewals forward, but I'm not baking that into a guide right now. We just don't know what that's going to look like.
What I can tell you is that from a -- if you think about the Q3 guide versus last year, we have a full-year now of slower macro demand, right? So really Q3 is when things started to shift. The Q3 of last year had an incredible Q4 of ‘21 and an incredible Q1 of ‘22 in that CRPO guide. Our CRPO guide now for Q3 is strong. We are reflecting lower level of early renewals as we continue to see. But you're 100% right. The Generative AI potential and opportunity could absolutely have some upside that we've not reflected into our guide right now.
Samad Samana
Great, thanks for that. Congrats again.
Gina Mastantuono
Thank you, Samad.
Operator
Thank you. We'll go next now to Matt Hedberg at RBC Capital Markets.
Matt Hedberg
Great. I'll offer my congrats again, guys, on the strong quarter. Hearing seat expansion within ITSM Pro is great, especially when there is some investor questions about fewer IT developers in the Gen AI world. Could you put a little bit more context, I guess, a, on what drove that; and b, given the history Bill that you have, what are the long-term trends for developers in this Gen AI world? CJ, obviously, you can comment, but I think you got some perspective there as well.
CJ Desai
Okay. So first of all, thanks, Matt, and I will start. As it was outlined that ITSM Pro, as well as CSM Pro, which are very similar, customer-facing agents and employee-facing agents, had amazing growth in second quarter. And even when I look at the percent of total, I feel very good about the Pro trajectory that we have been on in this market for the past few years based on automation and other features that we deliver via Pro.
Now on your question on seat expansion, the way I think about it is T times Q times R, where R is the rate of increase. So if you look at ITSM Pro, what we have seen is besides the 25% uplift that Gina shared at the Financial Analyst Day, the seed expansion has been 10%. And so you may ask, okay, why is that? The reason is very simple, as the world is becoming more digitized, as the corporations are becoming more digitized, the incident volumes or a customer service requests are going up.
So while they are leveraging the Pro features, the seed expansion is not a coincidence, because number of incidents, whether you look at security incidents, IT incidents, our digital products continue to go up. And that's why I look at T times Q times R where R being the rate of increase on the number of if you keep the quantity constant, that R is driven by higher level of digitization.
So when I think about Generative AI specifically, we look at this base of Pro and we think about Pro Plus. And given the value that is already being delivered by Pro, Pro Plus will allow you to gain additional value or whether it's the employees, whether it's our customers' customers or whether it's our agents. And that's why we feel very comfortable with the monetization strategy with Pro Plus because our customers will get value because of higher productivity, and we'll get a small percent of it.
Bill McDermott
And Matt, what I would build on from CJ's commentary, is this is the entire enchilada as it relates to transforming businesses. Generative AI and these LLM models are now putting CEOs in a position where they have to come up with a new playbook. So if you're talking, for example, to a telco, media and technology CEO, they're thinking, how do I reinvent my customer service orientation, the offers that I'm making? How do I manage the network? How do I deliver great service operations?
Similarly, you might be surprised a little bit to know how forward leaning the public sector is. They're thinking like self-service citizen experience. How do I really rethink citizen-facing assisted services? How do I drive employee productivity and really rethink the way we're running things? And manufacturing, I met with one CEO that for every minute, the shop floor is down or isn't as productive as it should be, every minute is $500,000. So that factory employee, the sourcing and supply chain, building a digital factory, how do I rethink sales and service.
And health care, health care CEO who's running probably the most prestigious health care institution in the world said, how do I rethink health care and completely model something that doesn't exist today as it relates to the patient care and how I can move services from an in-house establishment to somebody's home. Like it's all on the table.
So the point that I want to make is this. ServiceNow is now in all of those conversations. And many of those you might have thought of as, wow, that sounds like ERP modernization, or probably sounds like a supply chain case or a manufacturing case. So actually, that's the point. We have become the intelligent enterprise for digital transformation, and we're lifting people out of soul-crushing work and modernizing these companies with a 21st Century platform that's resonating. You combine that with LLMs, the combination of NVIDIA and others, I really think this is a once-in-a-generation moment.
Matt Hedberg
Thank you.
Gina Mastantuono
Thanks, Matt.
Operator
We'll go next now to Mark Murphy at JPMorgan.
Mark Murphy
Yes, thank you. I'll add my congrats. Bill, it sounds like you generated real pipeline coming out of the conference last month. Can you comment on the trend in business confidence and willingness to invest? In particular, is the exit velocity coming out of June and July turning a corner, if you think -- if you compare to how it felt coming out of April and March? And I'm also just curious, is there more consistency in the U.S. or Europe and Asia at the moment?
Bill McDermott
Well, thank you very much for the question, Mark. First of all, when we get to the C-level, and we're talking to the corner office, it's all about innovation. And there is no lack of interest in digital transformation. There is no lack of interest in rethinking the employee or the customer experience or even how you empower people to do their best work, especially engineers and IT professionals because the digital strategy has become the business strategy.
So the whole thing for us is not so much based on one month or one quarter versus another. It's having a chance to portray the broad vision and the completeness of vision we have with C-level decision-makers that understand what transformation really is all about. So that is the only limiting factor just making sure we get a chance to explain the breadth and depth of our story.
In terms of the geographic scenario, we're growing in all of them very well. They each have their own individual scenarios. Obviously, you're well aware of energy and security and obviously, the Ukrainian situation, which is just a human tragedy. Americas is extremely strong. Europe is strong in spite of that because they need technology to dig their way out of a lot of the complexity. And Asia is going well for us, especially in Japan, where we have a new leader now, and we really feel like we planted a flag in Japan, and we have a new frontier that's going to grow really fast. So we're feeling good about all the geos.
Some of the industries are doing incredible things. And yet at the same time, I want to make the point back to the platform. We had 19 of our top 20 deals with five or more products in the deal bomb. And in nine of the deals, we had 10 or more products. And that's a tribute to CJ and an amazing engineering team, but also in concert with Paul and our go-to-market machine, the collaboration on taking innovation from the factory and getting it in the hands of the customer quickly is really establishing itself as an art form here. And I'm super proud of the team, and I just want to give it up for the team.
Mark Murphy
Thank you very much.
Bill McDermott
Thank you, Mark.
Gina Mastantuono
Thanks, Mark.
Operator
We'll go next now to John DiFucci at Guggenheim.
John DiFucci
Thanks for taking my -- hi Gina, how are you? Thanks for taking my question. So Gina, you said the Fed vertical or the U.S. Fed had its best quarter ever, which is really interesting. I guess, just a little more color on that. Were you referring to new ACV? And if so, whatever you can share with us, like a rough gauge of that? Like how much it grew maybe or anything that you can share further on that?
Gina Mastantuono
Yes. So John, what I said was that it had its best Q2 ever. And so Q3, as you know, is always a big quarter for Fed. But what I said was continuing the trend. So it had its best Q1 ever. It had its best Q2 ever. It had it best Q4 as well. And so it's not bigger than Q3, but it had a great quarter. It saw $10 million deals, including one over $8 million. And what you're really seeing is that our message around accelerating digital transformation journey is resonating.
If you think about what they're looking to really partner with ServiceNow and platforms like ServiceNow, much more through an enterprise lens, more strategic, more multiyear, and they're really looking to digitally transform the citizen experience across the board. And so we're really excited about the continued trends that we're seeing. We have an incredible new leader in Dr. Raj Iyer doing incredible work with that whole team. And so you can only imagine that the opportunity remains really strong.
Bill McDermott
And if I could just build one thing on Gina's commentary, John. You might remember the great Kevin Haverty that ran all of our sales force for double-digit years. Kevin, is not only with us, but he oversees the whole government business as an entity for the corporation, and we see amazing opportunities to take what we have done in U.S. federal also state and local, don't forget, 40 out of the 50 states here run in ServiceNow. We see a great opportunity to take that to Asia, specifically India and Japan, obviously, across Europe, Germany, France, the U.K., to name a few, and we also see expansive opportunities in the Middle East. And I just want to shout out to Kevin because him being here and being a part of our future, and also mentoring Raj and really building a powerhouse is just so exciting to me personally. And I love the Fed team, and I just want to give them a little shout out, too, because they're amazing.
John DiFucci
Thanks, Bill. Thanks, Gina. And nice job. Nice job, Kevin.
Bill McDermott
Yes, thank you.
Gina Mastantuono
Thanks, John.
Operator
We'll go next now to Rob Owens at Piper Sandler.
Rob Owens
Great, thank you for taking my question. And I know there's been a lot of discussion around pipeline and enthusiasm towards the second half, but I just want to drill down, I guess, more from an economic standpoint. There's been a lot of discussion, I guess, around the edges here. But as you look at the second-half, willingness to invest from customers, and obviously, ServiceNow is taking share and executing this environment. But do you think that there's an all clear signal here that you're giving us with the strength in this quarter? I just want you to paint the landscape for us. Thanks.
Gina Mastantuono
Yes. I would not say that we're giving you an all clear sign on the economy, right? I think we continue to execute extremely well, but from a macro perspective, I would say that there's not a whole lot of change, except for the commentary on Gen AI, right? So everyone is really excited about the productivity gains and the value that Gen AI is going to create for the business.
What that means for the back half is, I believe, it's early to tell. But at the end of the day, what I'll tell you is our pipeline remains healthy, and we actually see higher pipeline coverage ratios going into Q3 than we saw last year. A lot of momentum coming out of Knowledge ‘23. I talked about in my script, over $3 billion in pipeline attended that Knowledge Conference, and we saw a 50% increase in the executive program attending. So if you think of the C-suite, the higher-up folks are coming to understand what ServiceNow can do and provide. And so we've created approximately $0.5 billion in pipeline to-date out of that event. And we continue to see strong demand for our team to fly out and do demos, similar to what we presented at K23, especially around Gen AI.
And so I'd be cautious, like there's not a whole lot of change in the macro, but there's a lot of excitement about what Gen AI, and in particular, with ServiceNow's Gen AI strategy can do for customers in the short, mid and long-term.
Bill McDermott
And one set of facts, Rob, that might be interesting to you and others is the loyalty effect. You understand cloud economics, of course, but there's also the human effect of loyalty. Right now, we took a very strong position with our employees that we would remain a loyal to them, no matter the weather conditions in the marketplace, that we would do it together. And we now have the best retention rates in the history of the company. We have 99% retention rate with our customers.
So if you take the loyalty effect into consideration, the net present value of what that means, and you combine it with the net new ACV that we think we can get out of this amazing platform and the innovators that are leading the charge for us, we have a tremendous sense of purpose and confidence within the company. And I think that really is fun to watch, and it's pretty thrilling to see what we can do with our customers. And I'm excited about this brave new world. And we're really fired up and ready to go over here.
Rob Owens
Great. Thanks for the fine points around the topic.
Gina Mastantuono
Thanks, Rob.
Operator
We'll hear next from Kash Rangan at Goldman Sachs.
Kash Rangan
Thank you very much. One for you, Bill and one for CJ. And Gina, we'll get to you on the follow-up calls. Bill, when you look at the last 12 months, challenging time for the economy, but ServiceNow out-executed gain share. So when the cycle turns towards being more constructive. What does ServiceNow pricing power look like? And how do you get value for your Generative AI investments and gain share of the precious IT budget?
And one for you, CJ. You talked about $100 of value and how you keep 10. Why not more than 10? And could you tell us how the customer gets that $90 of value? I mean I'm sure that you've done some process mapping, some fancy map financials, et cetera. Just curious to get your thoughts. Thank you so much and congrats once again.
Bill McDermott
Yes, Kash, Thank you so much for the question. First of all, the pricing power in a technology company is always representative of its innovation. And again, I can't thank the leaders from CJ all the way through the engineering organization of this company for their great leadership. And I believe strongly, we have something you can reference that's quite fact-based. We have already introduced AI into the ServiceNow platform for some time, as CJ said. And we're seeing the Pro version of the ServiceNow platform grow more than 50%, 5-0 percent, year-on-year.
And in terms of putting a figure on it, with Pro Plus, where we are building those LLM models into the ServiceNow platform and extending those partnerships, I'll let CJ talk about what we think we can get, but it is on top, and it is pretty significant because the business cases for the customers are so compelling.
CJ Desai
Yes, thank you, Bill, and spot on. So Kash, we have always thought about pricing of services in the context of what value our customers get, whether when we launched ITSM Pro, which was exactly five years ago, and we have kept the same price for ITSM Pro over the past five years. Now in terms of Pro Plus, based on very specific use cases, right? So I'll start with specific use cases, which we call domain specific. Those large language models we do not need to run super large language models because we are saying that, hey, for ITSM, this model will give additional productivity on top of Pro. And that productivity based on the use case could be significant.
So from a pricing perspective, on the list price, we would like to be at least minimum, 60% plus when we start on top of Pro. So you're a Pro customer, you're already getting the value. We have seen it over the past five years, and we have seen the seat expansion happen as well. So on Pro Plus, you start with 60% plus. Customers are trying out this large language models. The models have accuracy, they are trying to learn themselves. Hey, do I take the prediction that comes out of large language model? Do I just accept it? But we fundamentally believe, which is what I shared at the Financial Analyst Day, that Generative AI is a tailwind for our business, but most importantly, the value that customers get.
So I want to start with explaining the value, because you can say somebody is more productive for a particular task that they are repeating over and over again, but what percent of their day they spend on the task. And how do we look at the particular work week or a customer service agent or an IT agent. And then if we can say, okay, for your industry, for these use cases on ServiceNow, we believe we can deliver very high value, and hence, there is a premium we have Pro Plus. And we'll start with the 10%, 90% map. And as we see more and more value getting delivered, of course, we are going to ask for higher prices.
Kash Rangan
Very lucid. Thank you so much. Congrats again.
Gina Mastantuono
Thanks, Kash.
Bill McDermott
Thank you, Kash.
Operator
We'll go next now to [Steve] (ph) Bachman at BMO.
Keith Bachman
Hi, it’s Keith Bachman. I wanted to follow-up on that. Just a clarification. In the past, you've had ITSM Pro and Enterprise. Will there still be an Enterprise? Or does the Pro Plus subsume that in some way? And then the question is, at the analyst event that you had, we talked a lot about as Gen AI rolls out, you're not sure what the seat may -- seat count may impact, too.
But in the Lighthouse program, I just wondered if you've got any perspective from any customers as they're thinking about rolling out Gen AI solutions where you've had additional thoughts or feedback on how that may increase the seat count. I know, CJ, you said what the seat count has been doing. So I'm really asking on a prospective basis, what seat count may do as you roll out these Gen AI solutions for ITSM, CSM, HR, et cetera?
CJ Desai
Absolutely. So first of all, thank you, Keith. Lots of questions in there. And I would say when we launched ITSM Pro in September 2018, the exact same question was asked. And at that point, I said, okay, listen, if -- even if Q remains the same, with the 50% on the list price uplift, we should be able to deliver value for our customers. And how it has played out, though, is that not only we have been able to get 25% uplift on ITSM Pro, but in addition, the seat count went up by 10%, which is the rate of increase.
Now when I look at Generative AI, to answer your first question, not only is Pro Plus, because it's also Enterprise Plus. Because Enterprise features are things like process mining, workforce optimization, skills mapping for the workforce in IT or customer service. So these are not related to AI feature set. So enterprise has a very different payload than Pro. So we are Pro Plus as well as Enterprise Plus. So that's number one.
And number two, in your question around early customer conversations, customers are still dealing with labor shortage. They are still trying to figure out how they can make their labor force more productive. It is always about efficiency so they can get more work done. And in that environment, I have formed belief right now that Generative AI is a catalyst so that their employee base is still more productive. And so even if Q remains the same, I'm still optimistic on the rate of increase, as well as the price we will get because of the value we are going to deliver.
Keith Bachman
Okay, many thanks.
Bill McDermott
Thanks.
Gina Mastantuono
Thanks, Keith.
Operator
[Operator Instructions] We'll go next now to Alex Zukin at Wolfe Research.
Alex Zukin
Hey, guys. Thanks for taking the question. I think a lot of us are kind of taken aback by some of the pricing commentary on Pro Plus. So I wanted to maybe -- I had other questions, but I'll throw them to the side. I guess as we think about the potential for that type of uplift, can you walk us through, specifically, is this more going to come from a fee increase? Is it more of a consumption dynamic?
Is there any thoughts about the percentage of adopting aspirationally you anticipate throughout your client base? And finally, from an investment perspective, is there a big CapEx cycle required? You mentioned the intensity of the models might not be needed to be foundational models in every case. So just can you contextualize some of those points?
CJ Desai
Yes, absolutely, Alex. So I'm going to have Gina answer the CapEx and COGS question, and then I'll answer your pricing question.
Gina Mastantuono
So from a CapEx perspective, Alex, baked into our margin guide for this year, I'm not concerned, right? So any incremental demand is reflected in the free cash flow for 2023. As we think about going forward, at this point, we don't see any large requirements for increases. But as we see where demand kind of starts coming through in Q3 and Q4, the back half of the year, I'll reflect that in my guide for 2024.
But rest assured, as you have known us to always do, if there is some pressure on gross margins as a result of a little bit more CapEx, we'll be offsetting that with operational efficiencies as we continue to roll out Gen AI capabilities within our own organization.
CJ Desai
Got it. So Alex, the two things that I do want to share based on Gina's comments is, number one, we do not require large language model with hundreds of billions of parameters because for our domain specific use case, we can run what we have seen with text-to-code, for example, is one-tenth per size of OpenAI model. So that allows us to run it efficiently. It allows us to run while respecting the privacy of our customers' data. So that's number one, and that goes into the COGS answer that Gina gave based on the initial demand and customers that we are working with.
Now in terms of your question around P times Q. The uplift that we believe we can absolutely price it as would be on the price. So if the quantity remains the same, the uplift will be on top of Pro with the list price, 60% uplift. And then, of course, our sales team works with enterprise discounts, all that you know how that plays out. And that's why if you assume that, why is that 60% is the number? It is all based on the value that we believe our customers will derive with additional Gen AI features that we are going to release for ITSM or whether it's for customer service management, those things, definitely, there is a cost of R&D and as well as cost to run something like that, but it will always be based on the value they get. So I feel pretty comfortable on the uplift list price on that specific price at the seat level.
And then the second thing I would say is that we have seen, because of digitization on ITSM Pro, which was the point I was trying to make earlier, the seats have expanded by 10% over the last five years, while the price uplift that we have realized, which was 50% on top of ITSM, and we got 25%.
Bill McDermott
And Alex, one thing I would also like you to know and everybody else is we're getting a lot of new logos. And every time you get a new logo, you get new seats. The other thing is on the platform expansion in the company, we are now in a world where we're selling multi-product solutions, business solutions, to significant companies and industries, and we're communicating with all the personas.
So one data point that you might find interesting is that 19 of the top 20 deals this quarter, there was five or more products in there. That's a lot of seats. In nine of our deals, there was 10 or more products in the deal. And then finally, if you think about large-scale enterprise deals, we are growing our deals in the $20-plus million category 50% year-on-year.
So we're getting a lot of new seats. And I think that is something that you should always keep in mind. New logos, expanding on the platform in every company, going into new geos, and new personas, all new seats. And then if you apply the logic of innovation and pricing, as CJ said, you're going to get a lot of good outcomes for the customer and for the shareholders.
Alex Zukin
Sounds like a pretty good recipe for success, guys. Congrats.
Bill McDermott
Thank you, Alex.
Gina Mastantuono
Thanks, Alex.
Operator
We'll go next now to Karl Kierstead at UBS.
Karl Kierstead
Thank you. Hey Gina, three months ago, you guys put up a solid quarter, but you did tell us that the FINS vertical, which is one of your largest, felt a little wobblier. Macro uncertainty picked up. Do you mind just giving us an update with the passage of three months, how that vertical tracked for ServiceNow in the quarter and how it might through year-end? Thanks so much.
Gina Mastantuono
Yes. We -- so if you remember, I talked about the fact that we actually, in Q1, despite the macro stuff going on within that industry, we saw growth in Q1, and that was cycling huge growth in Q1 of 2022. And so we were really pleased with what we saw in Q1. And I would say we continue to see strength in financial services, and we had good growth in there and actually very good as we talked about deals with Barclays, for example. And so we continue to be demonstrating really strong value in all our financial services customers. So continued strength their costs.
CJ Desai
Yes. And I'll just add one thing, Karl, on Gina's point, is that specifically in Q2, within Fin in the banking sector, we saw measurable progress across our portfolio, both in the United States and Canada, as well as in Europe. So the platform is resonating. The largest of the largest bank expanded. And I can tell you that one bank, which expanded with us, is now close to -- at a TCV level, $100 million when they renewed with us in Q2. So we are seeing that banks are back, and there is a very decent pipeline in the second-half as well.
Karl Kierstead
Thank you.
Gina Mastantuono
Thanks, Karl.
Operator
We'll go next now to Peter Weed at AllianceBernstein.
Peter Weed
Thank you. I think one of the areas you've been emphasizing as kind of a future growth lever has been the ramping up of channel and its ability to really deliver alongside ServiceNow. And in the past, you've talked maybe 15%, 20% of revenue is kind of really channel directed and more was supported. How is that going? And how large do you see that getting to over the coming year? And is this something that you might start breaking out, something that you might speak about regularly in your earnings going forward?
Bill McDermott
Yes, it's a good question, Peter. One of the things that I would just share with the group here is we have really, really great partnerships. And I mentioned the Cognizant partnership, they're accelerating their adoption of AI-driven automation with us and taking that to market. KPMG, reimagining finance, supply chain and procurement. We talked a little bit about Accenture. They're the first mover in joining the ServiceNow customer Lighthouse program. But we also have other channel partners that are developing giving our sales force expanded reach, very large technology companies and reporting on that might be worth doing in the future, certainly wouldn't be against it.
But you're right, that a lot of the technology partners, whether they're hyperscalers, they're part of the technology stack or they're just strong technology companies, they recognize the power of their solutions when you combine it with workflow automation from ServiceNow, because then instead of selling boxes or products in a SKU, they move into business solutions. And then they can customize that story by industry. And we're even having some situation in the channel where we're developing smaller bite-sized turnkey solutions that can be sold in a virtual world.
So we can do a lot with the channel. I think it's early days for those technology channel partners. The SIs have all adopted us. All have now -- the big ones all have billion-plus practices. One is beyond $5 billion. So you're on a good point, and we'll be sure to talk about that a lot.
Operator
Thank you. We'll go next now to Brad Sills of Bank of America.
Brad Sills
Oh, great. Thank you. I wanted to ask about Customer Workflows. You called out some strengths there, and you can see it in the net new ACV contribution this quarter. We're certainly hearing that from the channel as well. What would you attribute that strength to? It's such a broad portfolio? Are there any applications or use cases that you're seeing there? And might we expect to see creator follow the trend that you're seeing there with customer? Perhaps there's a channel play here, where there's some pipeline builds and some execution against that. Any color on just what's driving the strength in Customer Workflows and could greater follow that?
CJ Desai
Yes. So thank you so much, Brad. So first of all, I would start with, through for CSM also had its best quarter besides Customer Workflow overall, including our field service management also had a great quarter. So when I think about this category, we were very good on tying front office to the mid office to the back office, and that has been our differentiator, not just the engagement layer, but actually getting work done when a customer raises a request. And now we have some of the largest brands in the world, which showed up at our Knowledge ‘23 event on how they are using our Customer Workflow solution, all the way from engagement layer, to mid-office and back-office workflows. So that's number one.
The other comments that were shared earlier by Gina is that we are also seeing, in certain specific industries, Customer Workflows resonate really, really well. One is telco, as Gina shared on our industry-specific SKUs, but also when I look at public sector, when I look at government-to-citizen experience, all of that on our ability to get work done on ServiceNow platform and leveraging our back-office experience and tying that to the front office is resonating at the largest brands in United States and Europe. And I remain extremely optimistic on this particular product line as we have transformed how customer can be served better when you tie the front office to the mid office and back office.
And on Creator, also very, very nice growth in Q2 driven by just -- there was an earlier comment on U.S. Federal, but we are seeing App Engine, which provides low-code capabilities for our customers, the ability to integrate with all the systems that are available as well as our platform encryption and just the security features of our platform, that is resonating really well from financial services to health care and many other organizations, including sub-verticals within public sector. So App Engine, when you think about low code and the text-to-code innovation that we will deliver in September, which we showcased at our Knowledge Conference, there is so much demand.
And Bill touched on this early on when I speak to some of our largest customers, our midsized customers, the backlog on ServiceNow remains very high. And what I mean by backlog, they want to automate more things using ServiceNow. They don't have enough people who can automate more things using ServiceNow. So with Generative AI and text-to-code and text-to-workflow capabilities, that's what really excites them so that they can reduce the backlog, automate more using our platform, so they get higher value and become an efficient organization.
Brad Sills
Great to hear. Thanks, CJ.
CJ Desai
You bet.
Operator
And ladies and gentlemen, we do have time for one more question this afternoon. We'll take that now from Raimo Lenschow at Barclays.
Raimo Lenschow
Hey, thanks for squeezing me in. Just maybe a quick high-level question on the end. If you think about AI and adoption, this year could be tough for corporates, because the IT budget was set for enterprises last year. There was a lot of inflation from the vendor side. And so you're kind of squeezing AI out of the kind of tightened budget. How do you think about next year? And Bill, maybe in some of your conversations with Board members -- with Boards, like how are they thinking about the generational shift and how that impacts how you budget and how you plan for the coming years? Thank you and congratulations.
Bill McDermott
Yes, thank you very much. I want to go back to one of the comments I made earlier. There is no lack of interest in the C-suite for Gen AI. In fact, every one of them knows they have to have a playbook, and they're extremely focused on this. And most of the really forward-leaning ones are demanding of their C-suite direct reports that they're using this in their everyday business activities to run a better company, to run a more margin-efficient company and ultimately, a company that takes better care of their people and their customers. So this is set in stone now. This is real. This is happening.
And what's interesting about IT budgets, and this is something that I shared a little bit with Alex earlier, where in IT as the standard, which is great, because the IT strategy has easily become the business strategy, but we are now going across all the personas in an enterprise. And what's great about the cloud business model, a lot of these personas have their own budgets and they're going to fund their own initiatives, and they're looking at ServiceNow now as a company that can fundamentally change the game.
So I think that the future is bright. And whether you're thinking about customer and employee service desk where you have virtual agents that are serving queries and general how-twos, you think about text-to-code, you think about automating a classification of different cases and how you resolve them, how you take operational support, not only across IT, but proactively manage cases that go through all the other departments, how you have touchless correspondence and literally onboard all the business processes.
So if you're Gina, you're thinking about, who are my partners, who am I going to procure things from, how am I going to make this onboarding process and all the visibility into all business operations completely seamless. So this is what's happening in every company right now. And I think we're going to be a big benefactor, because we became a platform company, and we now have the relationship capital with these executives to go way beyond just the IT budget. Not that, that's not a good place to be, but it's better when you can go into the entirety of the budget. And that's where all the user counts are. That's where the business model innovation is, and that's where we have the biggest impact.
So that's where we're going to be. So I think the future, as you look into 2024, is going to be extremely bright. And I think we have to now do all the hard work to make sure we're the benefactor of a big cut of that overall budget in the company, whether it's at the department level or the central IT level.
Raimo Lenschow
Yes, okay. Excellent, thank you. Congrats.
Bill McDermott
Thank you very much, Raimo.
Operator
Thank you. And ladies and gentleman, that will bring us to the conclusion of ServiceNow second quarter 2023 earnings call. I'd like to thank you all so much for joining us and wish you all a great evening. Good-bye.
