A：The philosophy that guides Apple's design is that design goes beyond just how something looks or feels; it also includes how it works.

A：Apple's new software design features innovative liquid glass, which brings fluidity, vitality, and flexibility to daily tasks, enhancing the user experience with an aesthetic appeal and intuitive interface.

A：AirPods Pro feature an iconic design, groundbreaking sound quality, and a seamless experience across Apple products. They include an end-to-end hearing health experience with the world's first active noise cancellation and are the best and most popular headphones globally. The new AirPods Pro 3 enhance these features with a groundbreaking spatial listening experience, improved active noise cancellation, better ear tip design for a better fit, and more stable and durable design.

A：AirPods Pro 3 offer a breathtaking spatial listening experience with a custom multiport acoustic architecture that controls airflow for better bass response, a wider sound stage, and more focused vocals. They also provide phenomenal active noise cancellation and enhanced ear tips for greater noise isolation.

A：AirPods Pro 3 enhance communication by enabling live translation of spoken language through Apple's intelligence. This allows users to understand and speak in their preferred language, with features that make it easier to focus on the translation, especially when both people are wearing AirPods Pro.

A：AirPods Pro 3 have been designed to improve the fitness experience with an Apple-built heart rate sensor, machine learning algorithms that fuse sensor data, and activity and calorie tracking from over 50 million hours of Apple's Heart and Movement Study data. They provide precise measurements, and when used with the fitness app on iPhone, they can track up to 50 different workout types, including heart rate and calories burned.

A：AirPods Pro 3 offer longer battery life with 8 hours on a single charge, compared to 6 hours previously. There is also a provision for 10 hours on a single charge in transparency mode to assist hearing aid users, which is an improvement from the previous generation's 6 hours.

A：Apple Watch has impacted people's lives by alerting them to potentially serious health issues, such as falls, crashes, heart rate anomalies, sleep monitoring, and even saving lives. It provides features like fall detection, crash detection, and health tracking that can lead to significant improvements in users' health and well-being.

A：Apple Watch Series 11 is the thinnest and most comfortable Apple Watch yet, featuring a durable design with proprietary Ion-X glass and a custom Apple design ceramic coating. It comes with 5G cellular technology, watchOS 26, and includes health features such as heart rate tracking, cycle tracking, and mental health tracking. The Series 11 also adds new features in heart health and sleep, including a hypertension alert feature and a new sleep score to assess sleep quality.

A：Apple Watch Series 11 assists users with high blood pressure by featuring a groundbreaking algorithm that can alert users to possible hypertension. It uses data from the optical heart sensor to analyze how blood vessels respond to each heartbeat and looks for chronic high blood pressure patterns over a 30-day period. The algorithm then notify users if it identifies any abnormalities, aiming to help notify over 1 million people with undiagnosed hypertension in the first year.

A：Apple Watch Series 11 introduces a new feature called Sleep Score, which assesses the quality of sleep and helps users understand how to make their sleep more restorative. Sleep Score is influenced by factors such as sleep duration, bedtime consistency, frequency of waking up, and time spent in each sleep stage. The score is calculated each night and provides a classification and a score, making it easy for users to understand how to improve their sleep.

A：The battery re-engineering in Apple Watch Series 11 serves to provide an increased battery life, enabling users to wear it all day and all night. The Series 11 gets up to 24 hours of battery life, which is made possible by the new chip and efficient power management.

A：Apple Watch Series 3 is the most affordable Apple Watch option, featuring the powerful S10 chip which enables an always-on display, gesture control with a single hand, and more features like heart rate notifications, fall detection, and crash detection. Series 3 adds wrist temperature sensing, sleep apnea notifications, sleep score, and the ability to play media directly through the speaker. It has a 18-hour battery life and supports fast charging.

A：Apple Watch Ultra 3 is designed for sports and adventure, offering features such as a large, bright display with wide angle OLEDs and LTP 0 3 technology for better readability, a 5G cellular connection, and satellite connectivity for safety and emergency calls when away from civilization. Ultra 3 also features a larger battery with up to 42 hours of life, and includes new color options for bands and rubber.

A：Apple Watch Ultra 3's satellite connectivity feature allows users to stay safe and in touch when off the grid by sending critical information and requesting emergency help through a few taps. The feature is included with the Watch Ultra 3 and works in conjunction with the Messages and Find My apps to share location information. The radio and antenna design double the signal strength, allowing users to communicate with satellites at an altitude of 800 miles above Earth.

A：Apple Silicon's wireless connectivity innovation includes the introduction of N1, a new Apple-designed chip that supports the latest wireless networking technologies like WiFi 7, Bluetooth 6, and Thread, enhancing performance and reliability in features such as Personal Hotspot and Airdrop. A critical component for iPhone Air is the Apple-designed modem, C1x, which is up to two times faster and 30% more power-efficient than its predecessor, making it the most power-efficient modem in an iPhone.

A：The camera system of iPhone Air features a new powerful 48 megapixel fusion camera that functions like multiple advanced cameras, capturing high-quality photos and videos. The 2x telephoto has an updated photonic engine that uses machine learning for lifelike details and vibrant colors. It has a large sensor with optical image stabilization and features like 24 megapixel default photos, next-generation portraits, and new generations of photographic styles. The front camera has a new center stage feature for better selfie framing, and Dual capture video combines front and rear cameras for unique video recording.

A：The new center stage camera on iPhone Air automatically frames subjects in both orientations for perfect landscape selfies without needing to rotate the phone. Dual capture video allows recording with both front and rear cameras simultaneously, capturing your reaction or a scene from different perspectives, with the front camera's stabilization keeping the user in frame while the back camera offers the flexibility to zoom.

A：The eSIM, an innovation pioneered by Apple, plays a crucial role in iPhone Air by providing a more convenient and secure way to use phone services compared to traditional SIM cards. It supports better security and allows travelers to easily set up local plans without the need to change physical SIM cards. eSIM technology helps save space inside the device and is globally available, which enabled iPhone Air to be designed as an eSIM-only phone.

A：Innovations for battery life in iPhone Air include a rethought internal design to maximize battery space and new power saving features like Adaptive Power mode in iOS 16. The device achieves amazing all-day battery life despite being much thinner and lighter. A new ecosystem of accessories complements the unique iPhone Air design, including a low-profile MagSafe battery that adds up to 40 hours of video playback and custom cases that provide drop protection and style.

A：The design improvements of iPhone 17 Pro include a new approach to thermal management that features an Apple-designed vapor chamber for efficient heat dissipation, allowing the device to deliver exceptional performance. It has an aerospace-grade aluminum alloy that is 20 times more thermally conductive than the previous titanium and significantly lighter. This material, along with a refined finish in silver, deep blue, and cosmic orange, contributes to the device's superior performance and durability. The Pro model also includes a large battery, a more robust camera system, and advanced computational photography for capturing high-quality photos and videos.

A：The front camera system in the Pro models includes an innovative new front camera system with a wider field of view and higher resolution, which is particularly beneficial for content creators who record themselves speaking directly to the camera.

A：The telephoto camera in the iPhone 17 Pro has been designed with a new 8 megapixel fusion telephoto camera offering 4x zoom at 100mm and an 8x zoom at 200mm, the longest optical quality zoom ever in a smartphone. It features an improved 3D sensor shift image stabilization system, a larger sensor, and utilizes the updated Photonic Engine for improved color accuracy and reduced noise, even in low light.

A：Pro features added to the iPhone 17 Pro include support for Prores Raw Capture, which records all information captured by the camera sensor, and is ideal for high dynamic range video and professional workflows. Additionally, the device supports genlock for precise video synchronization, which is useful for content creators and streamers, as well as advanced filmmaking tools like time splicing or bullet time.

A：New accessories for the iPhone 17 Pro include the tech woven case crafted with technical process and multiple yarn colors for a sophisticated look, along with protection against scratches and stains. Clear cases and a range of colors in silicone are also available. All cases feature a new button design and a beautiful and functional crossbody strap that pairs with tech woven cases.

A：The new iPhone 17 Pro models start with 256 GB of storage, priced at $1099. They also feature a 2 TB configuration for the first time on the iPhone 17 Pro Max model. The entire new lineup will start with 256 GB, with prices of $799 for iPhone 17, $999 for iPhone 17 Pro, and $1099 for iPhone 17 Pro Max.