卢伟冰剧透直播 —小米「人车家全生态」新品先导发布
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会议摘要
This conversation delves into the latest product innovations, marketing strategies, and future plans of Xiaomi Group. It highlights the high performance, long battery life, quality screen, and innovative accessory designs of the Xiaomi Pad 7s Pro and Redmi K80 Extreme Edition, which are equipped with self-developed chips. Additionally, it discusses the progress of Xiaomi's car project, including the enthusiastic market response and disruptive effects expected by Xiaomi's upcoming car. Furthermore, Xiaomi's senior management also shared optimization of the new retail model, store expansion plans, and comprehensive layout in the smart home sector. The conversation emphasizes Xiaomi's continued efforts in technological research and development, product diversification, overseas market expansion, and brand ecosystem building, showcasing Xiaomi's rapid development and market influence in multiple business areas.
会议速览

Wang Teng and Li Xiaoshuang announced in the live broadcast that Xiaomi Technology will soon release seven new products, including the Xiaomi Pad 7s Pro equipped with the Huanjie O chip, as well as the RNME K80 Supreme Edition and K Pad. In addition, they also revealed in advance the welfare activities during the live broadcast, including drawing new products and giving away Redmi gift packs every five minutes, encouraging viewers to actively participate.

Mr. Lu and Brother Shuang discussed the upcoming expected models to be released at the end of the month, and prepared limited edition car models as gifts. Brother Shuang brought two car models, one of which is a large alloy car model of the Xiaomi Suqi Seven, and the other is a gift package prepared specifically for the European owners of the Xiaomi Su Si. They emphasized their care for their fans and expressed their anticipation for the expected models.

The expected level of attention for Xiaomi's new car model is extremely high, with post-pre-release event traffic three times higher than last year's Su Qi model, showing significant market appeal. Among the customers leaving contact information, 60% are new customers leaving contact information for the first time, and 40% have never used any other Xiaomi products, indicating that Xiaomi has made significant progress in breaking out of its circle and increasing public awareness. In research, many stores have a large number of contact information leads, demonstrating strong consumer demand and interest in this SUV model. In addition, follow-up visits and surveys have been conducted to further understand consumer needs and preferences regarding the core points that attracted users.

This discussion revolves around a car that is about to be released, focusing on its unique exterior design, including its eye-catching appearance and a choice of up to nine different colors. The discussion also emphasized its similarities with the flexibility and comfort of the handling and driving experience of a certain type of car. In addition, particular mention was made of the car's innovative human-machine interaction features, such as panoramic display screens and zero gravity seats, providing users with a safer and more comfortable driving experience.

Xiaomi has recently been actively involved in promoting car culture and automotive performance. Not only have their car models been included in the globally renowned racing simulation game "GT Racing," becoming the first Chinese car model to be selected in 28 years, but they have also sponsored the China Endurance Championship (CEC) and served as the safety car in the races, showcasing their high level of investment in automotive performance. In addition, Xiaomi has launched driver training courses aimed at educating more users about safe driving practices. These initiatives have not only increased Xiaomi's influence in the automotive field, but also demonstrated their high level of attention to car culture and performance.

Xiaomi's car plan to provide free high-end driving training for 10,000 car owners nationwide, aiming to allow car owners to deeply experience the joy of driving in a safe environment with coach guidance, understand the vehicle's maximum performance and limits, and learn how to respond to and control the vehicle in simulated loss of control situations. This initiative aims to promote the popularization of Chinese car culture and promote the maturity and development of driving training in collaboration with brands like BBA.

On the last day of the 618 promotion, participants shared the Xiaomi products they purchased, including the Pad 7 with the Gensee O.1 groove and the 15S Pro, emphasizing the good user experience and value for collection. In addition, they also announced a luxury small-screen product that will be released soon, and reviewed the sales performance of the Red series, stating that it was excellent.

During the 618 period, Redmi achieved sales championship in various price segments, including the K80 series becoming the champion of Android sales, and the Top 4 Pro and Note 14 Pro also securing first place in their respective price segments. The dialogue mentioned the discounts for the K80 series, K80 Pro, as well as the highlights of the performance mini tablet and K pad products. At the same time, it emphasized that in the last few hours before the end of 618, consumers have the opportunity to purchase Redmi products at discounted prices, especially the K80 and K80 Pro, with a reduction of 200 yuan and 400 yuan respectively, which when combined with government subsidies, make the prices even more cost-effective.

In the discussion, senior executives of Xiaomi expressed their recognition of the gap in user experience between self-developed chips and self-developed OS and competitors such as Apple, emphasizing the importance of breaking into the high-end market. They shared the reasons for deciding to directly start researching high-end flagship chips and mentioned the decision to develop 3-nanometer chips in 2021. In addition, they discussed the long-term plans and investments in chip development, including the development of 5G baseband chips and automotive chips, and how these chip developments are based on existing capabilities platforms. Overall, Xiaomi is satisfied with the progress and market feedback of self-developed chips, seeing it as a milestone in advanced semiconductor process design in China.

Within ten minutes of its release, the Xiaomi 15s Pro quickly surpassed twenty thousand in sales. Users feedback that its new chip is comparable to flagship chips in terms of user experience, with smooth gaming performance and low heat generation. At the same time, Xiaomi's flagship tablet products are also praised as the "ceiling" of Android tablets, encouraging users to visit Xiaomi stores to experience them.

Discussed Xiaomi's newly released Ultra tablet, which features top-of-the-line OLED screen, flagship processor, and 120W fast charging technology. In addition, other new products were mentioned, including two new products from Redmi and four new smart home appliances, emphasizing the high performance and innovative experience of the products. It also mentioned the product's display at Xiaomi stores and the welfare activities in the live streaming room.

Xiaomi's recently launched Pad 7s Pro is an efficient productivity tool designed specifically for office and study professionals. This product, based on user demand in market research, features a 12.5-inch screen size, positioned between 11 inches and 14 inches, providing a larger display area while maintaining excellent portability. The Pad 7s Pro is only 5.8mm thick and weighs 576 grams, making it the lightest and thinnest tablet with the same size LCD screen. The screen resolution reaches 3.2K, with a PPI of 308, supporting 144Hz high refresh rate and peak brightness of 1000 nits, high color accuracy, suitable for professional tasks such as photo editing. Additionally, the Pad 7s Pro fully supports GC dimming and rhythmic eye protection functions, obtaining the Rheinland three-eye protection certification in Germany, suitable for long-term use. To meet the needs of different lighting environments, Xiaomi also offers a nano-soft light screen version, especially suitable for professionals working outdoors or in bright environments. In terms of design, the Pad 7s Pro has narrower bezels, a higher screen ratio, a refined appearance, and is equipped with six speakers. Overall, its performance is comparable to the iPad Air, but it excels in thinness and lightness.

In the discussion, the significant improvements in performance, battery life, and charging speed of the new Xiaomi tablet were emphasized. It is equipped with a contemporary flagship processor with 3-nanometer technology and an innovative ultra-fast micro-control unit, effectively improving the smoothness of multitasking processing. Despite its slim design, it is equipped with a large 10,610mAh battery to ensure long-term use, meeting the needs of both work and entertainment. At the same time, with 120W fast charging technology, the tablet can quickly charge in a short period of time, solving users' power needs in emergency situations. In addition, although the camera function of tablets is usually not emphasized, opinions on camera performance were also mentioned in the discussion.

The flagship tablet is equipped with a 50 million pixel main camera and a 32 million pixel front camera, setting a new standard for tablet camera performance. The main camera is especially suitable for shooting documents, with a dedicated document mode that is particularly useful for students and professionals. The front camera is not only high-definition, but also has face centering recognition function, making it ideal for video conferences. In addition, the tablet is equipped with a four-microphone array, providing excellent sound pick-up effect to meet the needs of both single-person and multi-person meetings. This tablet also emphasizes its golden portable size, high performance, long battery life, and fast charging, fully considering the productivity needs of learning and office scenarios.

The Xiaomi Mi Pad 7s Pro supports PCD and CD drawing functions, and comes pre-installed with the 2025 version of WPS Tablet, which includes AI document real-time summarization, text polishing, and automatic proofreading functions. Purchasing users can also receive a 30-day VIP AI service experience card. In addition, the Xiaomi Mi Pad can be used in conjunction with multiple devices such as smartphones and laptops, including remote control of computers, photo transfer, calling up remote documents while on a business trip, and serving as a secondary screen for Windows or Mac, supporting Apple ecosystem users in collaborative work. By downloading the Xiaomi Interconnect Service APP, users can easily transfer files and images between Xiaomi and Apple devices, greatly enhancing the convenience of mobile office work. Accessories are also very important for improving productivity.

The Xiaomi Mi Pad 7s Pro comes equipped with a stylus and a floating keyboard, suitable for users with creative needs, especially office professionals and students. The optimized algorithm of the stylus enhances the drawing experience, while the floating keyboard, a first for Android devices, features a high key travel, large keycap design, full-range pressure sensitivity, and magnesium alloy material that is thin, light, durable, greatly improving typing efficiency and comfort. Weighing only about one kilogram, this device, with its long battery life and PCD keyboard and software ecosystem, is ideal for business trips and study use.

Mr. Lu highly appreciates the Xiaomi Mi Pad 7s Pro, calling it the ideal companion for business trips and office work. This tablet is not only suitable for handling documents, reading, and studying, but also for entertainment such as watching dramas and playing games. Due to its portability and versatility, Mr. Lu recommends it to professionals, students, and anyone in need of efficient work and study. The product is currently open for reservation, and the specific price will be announced at the launch event.

At the Xiaomi launch event, CEO Lu introduced the Pad 7s Pro product, emphasizing the price and reservation information, while also mentioning that reservations have the opportunity to win a floating keyboard. In addition, it was announced that individual Xiaomi homes will start showcasing prototypes for experience starting tomorrow. Many netizens are curious whether there will be a new smartphone released as well. CEO Lu hinted that there will be a slight spoiler.

The conversation discussed the upcoming release of the second generation of small foldable phones. This product has undergone more than six years of research and development, with three improvements to the prototype machines, focusing on the usability of the outer screen and overall user experience. In addition, it also previewed new wearable devices including Xiaomi Bracelet 4, a small-sized smart watch, and an open-ear Pro headphones, which will be detailed at the official launch event.

This press conference introduced two products, the K80 Supreme Edition and the K Pad, positioning them as luxury performance flagships aimed at meeting users' increasing demand for high performance and balanced experience. The products are polished in three stages, starting from focusing on performance to filling in the weak points, and then extending the strengths to provide peak performance and luxury experience. It particularly emphasized the attractiveness to recent high school graduates and detailed the three core features of the K80 Supreme Edition: peak performance, elegant quality, and luxury experience.

This Redmi K80 Supreme Edition smartphone is the first to use a fiberglass back panel, making it thinner and more delicate to the touch, while also equipped with a metal frame and metal camera ring, enhancing the texture and comfort of holding. In terms of the screen, it features a 6.83-inch flat screen, using the same M9 double micro-cavity luminescent material as the Xiaomi 15 series, which is bright and power-saving, supporting a 144Hz high refresh rate. Additionally, it also comes with ultrasonic fingerprint recognition and Xiaomi Dragon Crystal Glass, achieving the popularization of high-end functions. In terms of performance, this phone emphasizes extreme and peak performance.

The dialogue detailed the performance and battery life of the K80 Ultimate Edition smartphone. This phone is equipped with the Dimensity 9400 chip and a customized discrete graphics chip, providing outstanding gaming experience comparable to PC gaming quality. The cooling system has been greatly upgraded, using 3D ice sealing technology and a dual convex platform design to effectively reduce core temperature. In high temperature environments, the performance of the K80 Ultimate Edition surpasses that of competitors, with excellent power consumption and temperature control. Equipped with a 7410mAh battery and 100W fast charging, achieving Xiaomi's longest ever 2.26-day battery life, supporting charging while playing to ensure uninterrupted gaming experience.

This dialogue detailed the innovations and breakthroughs in sound quality and motor vibration experience of the Xiaomi K80 Supreme Edition. In terms of sound quality, Xiaomi has adopted the industry's first master-level coaxial symmetrical dual speakers, achieving the best sound quality in the history of smartphones, especially significantly improving performance in high and low frequencies. In addition, through cooperation with Dolby and QQ Music, they have launched a customized NFC miniature record, enhancing the user experience. Although the motor vibration experience was not elaborated on, it indicated Xiaomi's continuous efforts in enhancing the overall user experience.

Xiaomi launches a new flagship phone equipped with the largest Android super-wide screen Cybormotor, bringing an extremely strong vibration experience. This phone not only has large components, but also comes with an independent drive IC, achieving closed-loop drive and tuning of 85 customized scenes, such as vibration feedback in text input, camera zoom, music playback, and games. To showcase this luxurious vibration experience, Xiaomi designed a mini-game called "Cyber Fishing", where users can experience the differences in vibration of different types of fish by simulating the fishing process with their phones. In addition, Xiaomi has announced that after the official release, they will hold a fishing challenge event at Xiaomi's stores, offering prizes worth millions of yuan to encourage users to come and experience it. In terms of imaging, the phone uses the same light and shadow film technology as the K80 Pro, showing excellent image performance. Despite being high-end in specifications, the price strategy has not been announced, sparking attention towards pricing.

The conversation detailed the high-performance configuration of the K80 Ultimate Edition smartphone, emphasizing its competitiveness in the 3000 yuan price range, especially highlighting its high dynamic range camera, luxury cooling system, long battery life, and customized screen features. At the same time, it mentioned that a high-performance small-sized tablet is about to be released, expressing high expectations for its performance in the tablet market, indicating that it will fully compete with the iPad series, demonstrating Xiaomi's ambition and layout in the tablet market.

The conversation revolves around the design concept and market demands of the new generation of portable tablets, discussing the shortcomings of existing products, including the use of older chips, small battery capacity, low screen refresh rate, and lack of haptic feedback. Participants proposed that the new product be positioned as a high-performance luxury tablet, aimed at addressing these weaknesses and meeting users' high requirements for portability, performance, and user experience. In addition, it was mentioned that market research shows a demand for small tablets, especially in gaming, reading, and travel scenarios.

This 8.8-inch tablet is particularly emphasized for its portability due to its size and design suitable for pockets and small bags. Its 16:10 screen ratio provides optimized audiovisual and gaming experiences, while the custom 3K resolution screen ensures high-quality display effects. In addition, the product adopts a metal integrated design, equipped with a 7500mAh large battery to solve the battery life problem, and has three antennas designed inside the body to enhance the stability of Wi-Fi signals. Overall, this tablet has been carefully designed in terms of size, screen quality, performance, and material selection to meet a variety of user needs.

The new small-sized tablet launched by REDMI is equipped with the industry's most powerful Dimensity 9400 chip, with outstanding GPU performance, especially suitable for gaming. In terms of design, the motherboard and SOC are placed in the center, combined with a large area of VC heat dissipation technology, achieving efficient heat dissipation. Test data shows that this tablet outperforms the iPad mini in large games, and can even run at full frame rate in native 3K quality, approaching the level of PC. In addition, the tablet is equipped with customized dual symmetrical speakers and dual X-axis motors, providing excellent audio and vibration experiences. To meet the needs of gamers, the tablet is equipped with dual USB interfaces, supporting charging while playing and headphone access, demonstrating REDMI's in-depth understanding of user needs.

The conversation focused on the upcoming release of the new Redmi K80 Extreme Edition smartphone and Pad 7S Pro tablet by Xiaomi, highlighting the gaming performance, ecosystem connectivity, and cloud gaming experience of these two products. It was mentioned that the K80 Extreme Edition and Pad 7S Pro can achieve collaborative gaming through cloud gaming technology, specifically mentioning a cooperative game called "Breakup Kitchen." In addition, a customized game controller compatible with both phones and tablets was introduced to enhance the gaming experience. The small size design of the Pad 7S Pro makes it excel in various scenarios such as gaming, reading, watching shows, and mobile office, filling the gap in the Android tablet market in the small size field. Finally, a preview of the pre-order activities and first-sale benefits of the new products was announced, including one-year extended warranty service, interest-free installment payment, and purchase gifts.

At the new product launch event, upgrades and pricing issues of two products were discussed, particularly mentioning the use of 3-nanometer processors and cost pressures. In addition, questions from users about product sound quality, gaming performance, as well as the positioning and selection of different products were also answered, before shifting the focus to the upcoming release of tech home appliances.

The conversation detailed the Xiaomi Mi Home high-speed hair dryer Pro in the family of Xiaomi Technologies' home appliances series. Since its launch in 2018, this hair dryer has consistently ranked in the top three in the industry. Known for its exquisite design and convenient use, the product can quickly dry hair, releasing negative ions to prevent static electricity and frizz. It also specifically mentioned the 50-degree constant temperature blowing protection function, which monitors the distance from the scalp with built-in sensors to maintain the appropriate temperature and prevent damage to the scalp and hair. In addition, the hair dryer is priced at 579 yuan, with some regions eligible for national subsidies, resulting in a final price of 492 yuan. This product is suitable for users who pursue a refined quality of life.

The dialogue introduced the latest Xiaomi sweeping and mopping robot M40S and its two versions - the water tank version and the automatic water tank version. As the upgraded version of Amazon, the M40S has a suction power of nearly double that of 23000 Pa, equipped with a dual-blade hair cutting design to effectively avoid entanglement. The robot has both sweeping and mopping functions, can clean deep into corners, and can cross obstacles up to 2 centimeters high. The new self-cleaning function includes automatic integration, high-temperature ironing of the mop, and automatic drying, greatly simplifying the maintenance process. The water tank version and the automatic water tank version are priced at 2550 yuan and 3145 yuan respectively, with the latter being more recommended for families with conditions to achieve complete liberation of hands.

The conversation detailed the functional differences between the sweeping robot and the floor washing machine, pointing out that the sweeping robot is suitable for daily cleaning, while the floor washing machine excels in deep cleaning and handling complex scenarios, such as dry and wet mixed stains. Through demonstrations of the floor washing machine's two-way electric assist, automatic parking, bottom-mounted water tank, 23000Pa suction power, edge cleaning, and other characteristic functions, its efficient cleaning ability was showcased. It especially emphasized its 180-degree flat lying, Mi Home app control, automatic forward and backward movement, high-temperature drying, dry and wet separation advantages, as well as its outstanding performance in handling soy sauce, hair, rice, instant noodles stains, etc. The price, promotions, and complimentary gifts for the floor washing machine were mentioned, highlighting its role as one of the cleaning CPs that can work in synergy with the sweeping robot to enhance household cleaning efficiency. Finally, the innovative design and popularity of the Xiaomi air conditioner were introduced.

The Xiaomi air conditioner Pro series has received widespread attention in recent years, featuring its super energy efficiency, quiet design with dual-cylinder compressor, and intelligent Lingyun control engine. Among them, the extremely energy-saving Pro series has high cost performance, while the top air outlet series avoids direct blowing. The latest healthy air series combines the advantages of top air outlet and extremely energy-saving, providing a comfortable airflow and purifying the air with a removal rate of up to 99.9% through dual soft wind mode and Xiaomi ion purification technology. In addition, the healthy air series offers MIFD purification filter and formaldehyde removal filter for consumers to choose from, with a discounted first sale price, suitable for summer use.

In the live broadcast, Xiaomi Technology discussed its outstanding performance during the 618 shopping festival, with sales exceeding historical records, reaching 34.3 billion, a 30% year-on-year increase. In addition, they also introduced recent highlights of the OS2 update, including improvements in system fluency and stability, the addition of highly requested features, and optimizations for accessibility for visually impaired users. They also mentioned the sales performance of the Xiaomi phone series, especially the Redmi K80 Extreme Edition and Xiaomi 15 series in different price segments, as well as the excellent sales performance of their technology home appliance product line and positive feedback from users on the ecological experience. In the second half of the year, Xiaomi also hinted at launching more highly anticipated products.

During the 618 period, Xiaomi's home appliances sales performed well, with air conditioners, refrigerators, and washing machines showing significant year-on-year growth of 53%, 62%, and 93% respectively. Among them, the Mi refrigerator Pro and the smoke exhaust hood P2 set became the sales champions. In addition, products such as door locks, water purifiers, and air purifiers have also maintained a leading position in the industry for several years, demonstrating Xiaomi's strong power in the smart home ecosystem.

Xiaomi's car has achieved remarkable results in recent racing events, especially the Xiaomi Soo7 Artro setting the fastest record for production electric cars on the Nurburgring track, surpassing the Porsche Taycan Turbo. This achievement has not only been certified on the official Nurburgring website, but also signifies Xiaomi's significant improvement in high technology, high quality, and high reliability. In addition, Xiaomi's car has been recognized by the globally renowned racing game GT Racing, becoming the first Chinese brand car to be included in the game, further proving its international recognition in terms of performance and handling.

China is gradually becoming a major country in the automotive industry and culture. Chinese cars are increasingly influential in the global market and have gained international recognition. Recently, the overseas social media accounts of the Chinese embassy in the United States reposted news about Chinese cars going global, showcasing the global influence of Chinese car brands. The discussion mentioned an upcoming new car and its expected features and price, which far exceeded expectations, especially the standard version, which was close to or even surpassed the Pro version of the same level, including standard equipment such as laser radar and an 800-volt high-voltage system. In addition, feedback from offline stores has been very positive, attracting a lot of attention and user leads, with some users being potential customers who are new to Xiaomi products. These signs indicate that Chinese car brands are not only continuing to improve in terms of product quality and technology, but also achieving significant results in user value and market expansion.

Xiaomi Group has high expectations for its future development in the home appliance industry, aiming to become one of the top home appliance companies in China by 2030, at least entering the top three. Xiaomi believes that despite the long history of the home appliance industry, as a new player, there is still much to learn. Xiaomi emphasizes that its goal is not just price competition, but through technological innovation, business model innovation, and management innovation, to provide users with better products and services, and to become a value contributor and promoter in the home appliance industry. In addition, Xiaomi also sees the huge potential of overseas markets and believes this will be the blue ocean for future development.

The top executives of Xiaomi Group discussed in detail the breakthrough of technology home appliances and Xiaomi's progress in the high-end market and full ecosystem experience. They particularly emphasized the new retail stores offline, the latest situation of Xiaomi's flagship stores, including the rapid expansion in county-level markets, the increase in sales of large items, and the success cases of integrated car stores. In addition, they also discussed the continuous development of Xiaomi's new retail model and its international expansion plans, showcasing Xiaomi's cutting-edge ideas in consumer electronics, new energy, and new retail fields.

On the last evening of the 618 period, Xiaomi introduced in detail several new products that will soon be released through live streaming, including the Xiaomi Pad 7s Pro, the Realme X80 Ultimate Edition, the Xiaoxin Pad K, the Mi Home High-Speed Hair Dryer Pro, the Sweeping and Dragging Robot M40S, the Wireless Washing Machine Max, and the Air Conditioning Healthy Wind 1.5P. In addition, they also previewed products such as the Xiaomi Mi Band 10, the Mini Watch, the Hanging Headphones, and the Mini Folding Phone that will make their debut at the upcoming launch event next week, and shared Xiaomi's historic achievements during the 618 period and the latest ideas on new retail.
要点回答
Q:In this live broadcast spoiler, what products will Mr. Lu share? What benefits activities are in this live broadcast spoiler?
A:In this live spoiler, Mr. Lu will introduce 7 products, including the second Xiaomi pad 7s pro with the mysterious world O chip, two RNME products - K80 Supreme Edition and K pad, as well as 4 technology home appliances. There are giveaways in both the warm-up session and the formal live broadcast. During the warm-up session, Red Me gift packs will be given away, including phone cases, Snickers, and recoil lines. During the formal live broadcast, a new product will be drawn every five minutes.
Q:What is the current market interest in the upcoming anticipated (car) release?
A:The expected attention on Xiaomi is very high, with the number of leads at the end of the pre-release event being three times that of last year's same period for Su Qi, and with new customers accounting for 60% of them, of which 40% have never used Xiaomi products before. This indicates that the anticipated awareness and demand for Xiaomi among the public are both very high.
Q:What are the points that users are most interested in or impressed by in terms of expectations?
A:Users are most interested in the expected appearance, which is uniquely designed and attractive at first glance; followed by the handling and driving feel, expecting to retain the SUV's good handling flexibility, precision, and comfort, as well as innovating in human-computer interaction, such as the panoramic display's sky-screen design, providing a safer and more convenient driving experience. In addition, the zero-gravity seats have also received praise, providing passengers with a comfortable resting space.
Q:From the perspective of the automotive department, why do we invest so much in performance and what specific work have we done?
A:Our recent focus on performance is mainly due to the good news related to the Xiaomi 7 Ultra and the promotion of the GT Racing game. GT Racing is a globally influential racing simulation game with sales approaching one billion units. The vehicles included in the game have high standards, requiring unique cultural stories, brand core, and high performance. It is a great honor for the Xiaomisuo Chiao production car to be included in the game, marking the first time a Chinese car model has been accepted by a top global racing simulation game.
Q:What type of competition is CEC?
A:The China Endurance Championship (CEC) is one of the more competitive racing events in the country, including sprint races and endurance races. Sprint races are in the same distance to see who can cross the finish line first; endurance races follow the same format based on different categories, ranking the champions, runners-up and third-placed in each category. In the China 24-hour endurance race, the Ferrari team recently won the championship, and Chinese driver Ye Yifei made his first appearance on the overall championship podium.
Q:What is the connection between Xiaomi and the China Endurance Championship?
A:We sponsored CEC for the first time and named it the Xiaomi China Endurance Championship. As a sponsor, we provided VIP services on-site, including the participation of the safety car (Xiaomi Su Qi) and special benefits prepared for CEC club members. In addition, Xiaomi Motors also promoted advanced driving training courses aimed at helping more car owners understand and master safe driving skills.
Q:How is the experience of the concave slot on Xiaomi Mi Pad 7?
A:The Xiaomi tablet 7 groove set is very user-friendly, with a comfortable keyboard feedback that makes you want to write documents. The nanometer soft light screen is clear and comfortable, not glaring even when used in sunlight. It is equipped with a 3-nanometer chip, which performs excellently. Shuangge also purchased a 15s pro, mainly for collection purposes, but also to experience its excellent performance.
Q:How was the sales situation of Xiaomi series products during the 618 period?
A:During the 618 period, Xiaomi's products in various price segments all achieved sales champion status. For example, the K80 series was the sales champion for android in all price segments, top 4 pro led in cumulative sales in the 1500 to 2000 price segment, and note 14 pro ranked first in the 1000 to 1500 price segment. These achievements reflect users' recognition and support for Xiaomi products.
Q:Our products are constantly being upgraded and iterated. What specific luxurious experiences can be shared?
A:Later, Mr. Lu will give everyone a detailed introduction, but I can reveal in advance that this product is very convenient for listening to music, playing games, or daily use. It is also very convenient to carry on business trips, with two models to choose from: large and small.
Q:How is this product used in the office and while traveling?
A:In the office, you can use large screen devices in dual mode. If you are on a business trip, you can carry a small screen device, which is also very convenient to use on high-speed trains or airplanes.
Q:Do you have any recommendations for users with purchasing needs?
A:If you have a need to purchase a phone, it is recommended to consider products from REDMI.
Q:During the 618 period, are there any promotional activities for K80 and K80 Pro?
A:During the 618 period, the K80 is discounted for the first time by 200 yuan, while the K80 Pro is directly reduced by 400 yuan. After combining with national subsidies, the lowest price for the K80 is only 1785 yuan, which is a very cost-effective price. The promotion ends tonight at 12 o'clock.
Q:Can you share the original intention and use cases of the self-developed chip research and development?
A:The reason why we directly developed a flagship chip and applied it to the Xiaomi 15 series is because analysis found that the main difference in user experience between Android and iOS comes from the differences in the integration of self-developed chips and self-developed operating systems at the underlying level. In order to achieve a breakthrough in the high-end market, we must develop such a chip. We started developing chips in 2021 and decided to start with the highest-end flagship chips, choosing the 3-nanometer process.
Q:How is the sales performance of the Xuan Point OE tablet phone series?
A:After the release of the Xuan OE flat-panel mobile phone series, sales quickly skyrocketed, reaching over 20,000 orders within ten minutes. Users gave positive feedback, stating that its performance is close to mainstream flagship phones, and the gaming experience is smooth and stress-free.
Q:What is the positioning and characteristics of the Xiaomi tablet Ultra?
A:The Xiaomi Mi Pad Ultra is the tightest product in the Xiaomi series and also the top-tier product in the Android tablet category. It is equipped with a top-notch 14-inch OLED screen, with a slim and portable design, 3.2K resolution, 1600 nits brightness, and top-level performance configuration. The battery capacity is 12000mAh and it supports 120W fast charging.
Q:What is the screen size of this tablet, and why did you choose this size?
A:This tablet has a 12.5-inch screen size, which falls between 11 inches and 14 inches. It has a larger display area and better visual effects than an 11-inch tablet, making it suitable for multi-tasking collaborative work. Compared to a 14-inch tablet, it is more portable and considered the golden portable size.
Q:How portable and thin is the tablet? Is the tablet suitable for outdoor use, especially under strong light?
A:The tablet has a thickness of only 5.8 millimeters and weighs 576 grams, making it the thinnest and lightest LCD screen tablet in the same size category. It is about 0.2 millimeters thinner than the average LCD tablet, and even thinner than a pencil, making it very easy to carry. We recommend outdoor workers choose the Nano Soft Light Screen version, which provides clearer and easier-to-read screen content in bright light settings such as office interiors or outdoor work environments. In the standard version, the screen is sufficient for normal environments.
Q:Which colors are available for the tablet and what are their design features?
A:The tablet is available in four colors: titanium, purple, black, and basalt gray, all with a metallic texture. The design aims for thinness and delicacy, with narrower bezels, a more upscale overall appearance, and six speakers. It has a higher resolution and refresh rate compared to the iPad Air.
Q:How is the quality of the screen? Does it have eye protection function?
A:The screen quality is top-notch, with 3.2K resolution, 308 PPI, and a 144Hz high refresh rate, with a peak brightness of 1000 nits, supporting Xiaomi's professional original color screen. At the same time, it fully supports GC dimming and rhythmic eye protection functions, can intelligently adjust the screen color temperature to obtain a comfortable viewing experience, and has obtained the German Rhein three-eye protection certification.
Q:How does the tablet perform in terms of performance and battery life?
A:The tablet is equipped with the suspense O1 processor and innovative high-speed micro control unit, greatly improving the smoothness in multitasking scenarios. It performs well in gaming performance, and mainstream games such as Genshin Impact can run smoothly for several hours. In addition, it is equipped with a 10,610 mAh large battery and supports 120W fast charging, which can be fully charged in a short time to meet the needs of efficient work and entertainment.
Q:How is the camera configuration of the tablet?
A:The tablet camera is high specification, with a main camera of 50 million pixels and a front camera of 32 million pixels, both at the top level in the tablet industry. It supports document mode and facial recognition, automatically cropping faces. Whether it's for college students taking document photos or professionals holding video conferences, it can provide clear, high-quality image effects, enhancing the learning and working experience.
Q:What version of WPS is preinstalled on the Xiaomi Mi Pad 7s Pro and what special services does it offer? What advantages does the Xiaomi Mi Pad 7s Pro have in terms of multi-device collaboration?
A:The Xiaomi Mi Pad 7s Pro comes pre-installed with the 2025 version of WPS, which has AI functions that allow for real-time document summarization, copy editing, and automatic proofreading. Users who purchase the Xiaomi Mi Pad 7s Pro can receive a free 30-day WPS VIP AI service experience card. The Xiaomi Mi Pad 7s Pro can facilitate collaboration between multiple devices, allowing users to remotely control their computers at home or in the office with significantly reduced latency. For example, photos taken with a phone can be directly transferred to the tablet; while on a business trip, users can access documents or photos on a distant PC through the tablet. Additionally, it can work collaboratively with the Apple ecosystem, functioning as a secondary screen for Windows or Mac, and by downloading the Xiaomi Interconnected Services APP, users can transfer files and images between Xiaomi and Apple devices.
Q:What are the highlights of the accessories for the Xiaomi Mi Pad 7s Pro?
A:In terms of accessories, the Xiaomi tablet 7s Pro comes with a Xiaomi stylus pen with GGB drawing function, suitable for users with creative needs; the floating keyboard is a major innovation, it is the only product in the Android system that supports floating keyboard, the keyboard has high typing efficiency and comfort, and also has full-area pressure sensing technology, similar to the touchpad on high-end laptops, making it easy for users to handle documents and other tasks on the move.
Q:What are the overall features of the Xiaomi Mi Pad 7s Pro and who is it suitable for use?
A:The Xiaomi Mi Pad 7s Pro is slim, light, and portable, with an ultra-long battery life, PCD keyboard, and powerful software ecosystem, making it very suitable for professionals and students for work and study. It is also suitable for watching movies, playing games, and other scenarios. Mr. Lu believes that this product is particularly convenient for business trips, and can effectively reduce work pressure at home.
Q:Does the Xiaomi Mi Pad 7s Pro support PCD's CD functionality?
A:Yes, the Xiaomi Mi Pad 7s Pro supports the CD function of PCD. Some people have used this tablet to draw and submit assignments at the Xiaomi store.
Q:Can this product be reserved now, and are there any other new products being released together?
A:The Xiaomi Mi Pad 7s Pro is now available for pre-order, with a chance to win a prototype of the Xiaomi Mi Pad 7s Pro floating keyboard. In addition, the conference will also showcase the Xiaomi second generation foldable phone and a series of wearable products (Xiaomi Mi Band 4, small smart wristwatch, and an open-ear Pro headset).
Q:What are the features of the K80 Supreme Edition tablet?
A:The K80 Supreme Edition tablet, as a luxury performance flagship product, boasts peak performance, elegant quality, and luxurious experience. With a fiberglass back panel and metal frame design, it is not only slim and lightweight, but also has a larger battery capacity and comfortable grip. In addition, it features a high-end camera ring design, overall simple yet exquisite, aimed at providing a more balanced user experience.
Q:What are the four colors available for this product?
A:We have four colors, namely green (Cloud March), metallic, purple, and blue (Frozen Blue).
Q:What are the highlights of the design of this new product?
A:This time, the product has reached the flagship level in appearance design, with significant improvements in texture, materials, and details. The front is equipped with a 6.83-inch large ear-corner straight screen, with narrow bezels and the same M9 dual micro-cavity light-emitting material as the Xiaomi 15 series, which is both bright and power-saving. At the same time, the screen refresh rate is 144Hz, and it is equipped with Qing Shan Huiyan 2.0 technology, supporting full-brightness DC circular polarized light to protect the eyes. In addition, it also has high-end configurations such as ultrasonic fingerprint and Xiaomi dragon crystal glass.
Q:How is this product in terms of performance?
A:In terms of performance, this product uses the latest and most powerful Dimensity 9400 chip, equipped with a custom discrete graphics chip, with hardware-level super-resolution capability, comparable to or even surpassing the PC gaming experience. The cooling system has also been greatly upgraded, with the area increasing from 5000 square millimeters to 6500 square millimeters, and utilizing 3D ice-sealing cooling technology and a dual-joint platform design to effectively reduce the temperature of the core heat source and improve cooling efficiency.
Q:How about the battery life of this product?
A:This product is equipped with a large 7410mAh battery, the largest among flagship products of the same class in terms of battery capacity. Combined with the efficient tuning of the Dimensity 9400, the battery life can reach up to 2.26 days, making it the longest-lasting product in Xiaomi's history.
Q:What are the special features of this product in terms of charging function?
A:The product supports 100W fast charging, and specially prepared a feature to charge while playing, allowing for fast charging even during gaming without affecting gaming performance, achieving a balance between charging and gaming experience.
Q:What is the core technology of this speaker?
A:The core technology of this speaker lies in its use of a coaxial dual-unit design, which is tailored to the limited space of mobile phones. By stacking the tweeter and woofer units in the Z-axis vertical space, it achieves excellent performance in both high and low frequencies.
Q:What are the distinctive features of this speaker in terms of materials?
A:The speaker uses a single unit made of aviation-grade ultra-light dome material, which increases the rigidity of the diaphragm by 20%, making the movement of high-frequency sound more uniform and consistent, improving sound quality.
Q:What are the advantages of this speaker in terms of high-frequency response?
A:According to laboratory test data, in the high frequency range of 8000 to 20,000 Hertz, the loudness of this speaker is on average about 20% higher than that of competing products.
Q:How does this speaker perform in music scenes, especially with string instruments?
A:In stringed instrument settings, such as violin, piano, etc., this speaker can more richly convey the sound sensation and provide a better music experience.
Q:How to use NFC customized records?
A:When using it, simply turn on the phone, take out the NFC record and place it on the phone. It will be recognized and you can directly enter the music playback interface to choose songs to play.
Q:Can the sound effect of this phone surpass that of the Xiaomi 4S?
A:You can rest assured that although the Xiaomi 4S is a product from five years ago, with the advancement of technology and device upgrades, the sound quality of this new phone is definitely better than the Xiaomi 4S.
Q:What are the special features of the motor experience of this phone?
A:The phone is equipped with the largest Android ultrawide linear motor, providing a strong vibration experience. It has an independent drive IC for closed-loop driving and specially tuned to support vibration feedback in various scenarios such as text input, camera zoom, listening to music, and vibration effects during gaming.
Q:What are the highlights of this phone in terms of imaging?
A:The mobile phone uses the same high dynamic range sensor as the K80 Pro, suitable for shooting scenes with high light ratios, able to capture details clearly, and overall competitive in the same category of image configuration.
Q:What are the key words for this mobile phone in summary?
A:In summary, this mobile phone is characterized by the keyword "luxury", with dual cores, luxurious heat dissipation, luxurious battery life (including first-time bypass charging), customized screen, dual speakers, cyber engines and other excellent configurations. It is the most luxurious performance flagship in the 3000 yuan price range.
Q:Why would a user want a small tablet?
A:Users want a small tablet because the screen of their phone is relatively small for gaming, while a large tablet is too big and not easy to carry. In addition, in scenarios such as taking the subway, reading a book, or sitting on an airplane, users need a compact and feature-rich device that can be held in one hand while the other hand is free to do other things.
Q:What are the competitive products in the current market and what are their pain points? What is the design concept of this small tablet?
A:Currently, the main competitor on the market is the iPad mini, but it has shortcomings such as outdated chip performance, small battery capacity, a screen refresh rate of only 60 Hz (not supporting some mainstream games), and lacking haptic feedback. The design concept is to create a luxurious small tablet that combines portability and high performance, addressing the shortcomings of the iPad mini in terms of chip performance, battery size, screen refresh rate, and haptic feedback.
Q:What is the reason for choosing the 8.8-inch size for this small tablet?
A:Choosing the 8.8-inch size is because this size is both portable and can provide a better viewing experience. It fits in the pocket and can be easily carried by women. In addition, this tablet also comes with a protective case and a wristband that can be used as a stand.
Q:How is the battery life of this small tablet?
A:Despite pursuing a thin and lightweight design, this tablet still comes equipped with a large 7500mAh battery, with excellent battery life performance, outperforming the iPad mini.
Q:What are the characteristics of the material and design of this small tablet?
A:The body adopts metal integral technology, the middle frame design has a micro-arc, the back has three antenna designs to enhance WiFi signal stability, and has made innovative designs in heat dissipation, using a center mainboard and VC heat dissipation technology to ensure excellent performance and heat dissipation performance.
Q:How does this small tablet perform in terms of audio and motor?
A:In terms of audio, although limited by space, the customized symmetrical dual speakers have achieved a 78% increase in volume; in terms of motors, two X-axis motors are equipped, providing the top-level motor experience in tablets.
Q:What advantages does this small tablet have in terms of gaming?
A:This small tablet is equipped with a top-notch 3K LCD screen and the flagship Tianji 9400 chip, with an efficient cooling architecture, can provide powerful gaming performance. In addition, it supports pass-through charging, allowing users to charge while playing games without affecting the gaming experience. Furthermore, the tablet is also equipped with dual USB interfaces, making it convenient to charge and connect headphones while playing games in landscape mode, reducing latency and enhancing the sound experience in shooting games.
Q:Does this small tablet support collaborative use with a mobile phone?
A:Yes, this tablet can work together with a phone to achieve ecosystem interconnection. For example, through cloud gaming functions, users can play games on the tablet and phone simultaneously, with data synchronization, providing a great user experience.
Q:What are the characteristics of game controllers for tablets?
A:The game controller connects via Bluetooth, supports automatic expansion, and can adapt to different sizes of both phones and pads. Whether it's shooting games or racing games, it can provide a more convenient and comfortable control experience. Moreover, this controller is not only suitable for pads, but also for phones, greatly enhancing the gaming experience.
Q:Which scenarios is this small tablet suitable for use in?
A:This small tablet is suitable for a variety of scenarios, including gaming, reading, watching TV shows, and outdoor mobile office work, etc. Its portability makes it an ideal companion for users when they are traveling, especially in office settings and when visiting museums, providing great convenience.
Q:When will the price of this mini tablet be revealed?
A:The final price of the product will be announced at the launch event, it is currently not yet determined. However, considering cost pressures and technological upgrades, the expected price is likely to be relatively high, especially for the K80 Ultimate Edition due to its unique design and configuration, the price may be even higher.
Q:How is the performance of the speakers on this small tablet?
A:The speakers of this small tablet have been redesigned with advanced material structure and craftsmanship, resulting in a significant improvement in both low-frequency volume and high-frequency width compared to the Xiaomi 4S. The overall sound quality is superior to the Xiaomi 4S.
Q:Why choose to set the hair dryer at 50℃ instead of 60℃ or lower?
A:After testing, 50℃ is a suitable temperature point, ensuring fast drying of hair while also considering protection for the scalp and hair cuticles. Excessive temperatures, such as 60℃, may lead to damage to the scalp and hair.
Q:What are the design and performance highlights of this Mi Smart High Speed Hair Dryer Pro?
A:The Mi Home high-speed hair dryer Pro features a refined lacquer design, and has been developed since 2018, currently ranking among the top three in the online market. It has a 50°C constant temperature hair care function, which can monitor the distance between the device and the hair/scalp, maintaining an appropriate temperature of approximately 50°C within the range of 5 to 20 cm, effectively preventing scalp burns and damage to the scales of hair. In addition, it also releases negative ions, helping to prevent static electricity and frizzy hair.
Q:How does this hair dryer achieve constant temperature protection at 50℃? In addition to the constant temperature function, what are the other advantages of this hair dryer?
A:Inside the hairdryer, a special layer is added, similar to the distance sensing function on a mobile phone camera. It controls the temperature of the blown air to always stay around 50℃ based on changes in distance, ensuring that the scalp is not burnt. The hairdryer not only has a beautiful appearance and dries hair quickly, but also releases negative ions, which helps reduce static electricity and frizz. There is now a national subsidy available, making the final price even lower, suitable for users who pursue a refined lifestyle.
Q:What are the upgrades of the sweeping and mopping robot M40S?
A:The M40S sweeping and mopping robot is an upgraded version from Amazon, with suction power increased to 23000 pascal, nearly doubling, and the main brush upgraded to a double-bladed hair cutting design, making it less prone to hair tangles. In addition, it has a 2 cm obstacle crossing ability, automatic lifting and lowering laser navigation system, as well as self-cleaning, high-temperature ironing mop, automatic drying and other functions, including the automatic water version can achieve automatic replacement of mops and cleaning, users do not need to manually operate.
Q:What are the differences in application scenarios between floor scrubbers and sweeping mopping robots?
A:Compared to the sweeping and mopping robot, the floor scrubber is more suitable for deep cleaning, such as handling wet and heavy mixtures (such as when children make a mess while eating). The floor scrubber has industry-leading 23,000 Pa suction power, bi-directional electric assistance, automatic parking function, and edge-cutting cleaning technology, which can fit the edges for meticulous cleaning and automatically adjust pressure and water output to achieve efficient cleaning.
Q:How effective is the cleaning ability of this floor scrubber?
A:The cleaning ability of our floor scrubber is very strong, capable of quickly and effectively cleaning various stains, such as noodles, eggs, soy sauce, rice, and hair, etc. It can clean in one go, and with the automatic parking function, it can be controlled to move forwards and backwards through a mobile app for precise retrieval.
Q:Can this floor scrubber handle more complex stains experiments?
A:Yes, even after 24 hours of deep cleaning experiment on the old soy sauce stain, this floor cleaning machine can still clean it thoroughly after 20 sweeps.
Q:What are the features of this floor scrubber in terms of cleaning and care?
A:Our washing machine has powerful washing and care functions, such as washing with high temperature water at 100 degrees Celsius for 5 minutes for quick drying and sterilization. In addition, its sewage tank adopts a dry and wet separation design, which can alleviate odors, and only needs to replace the sewage.
Q:What is the market positioning and pricing of the Xiaomi Mi Wireless Floor Washer 4 Max?
A:This floor scrubber is priced at 2999 yuan for the first sale, and comes with one roller brush and one edge brush as gifts. If you can participate in the national subsidy program, the final price is around 2550 yuan, which is very cost-effective.
Q:How does the Mi Home's fully automatic floor sweeping robot work in conjunction with the washing machine to bring a cleaning experience?
A:Consumers can choose a fully automatic floor cleaning robot and combine it with a washing machine to achieve deep cleaning, especially suitable for households with dust sensitivity issues, keeping the home cleaner.
Q:What is the development situation of Xiaomi air conditioner and the core features of the pro series?
A:Xiaomi's air conditioning business is developing well. The pro series, with energy saving and intelligence as its main features, uses super efficient dual-row condensers and evaporators. Compared to a three-level energy efficiency air conditioner, it can save about 400 kWh of electricity in a year. In addition, the pro series also includes sub-series such as super energy saving, top air outlet, and healthy air, to meet the needs of different consumers.
Q:What other special features does the healthy breeze series air conditioner have?
A:This series of air conditioners has an upright wind mode, which can quickly cool down a room in a short amount of time; in addition, it is also equipped with Xiaomi ion purification technology, which is equivalent to an air conditioner plus an air purifier, capable of eliminating bacteria and viruses in the air, ensuring air quality.
Q:How does the Healthy Wind series air conditioner solve the problem of direct blowing?
A:The Healthy Wind series air conditioner, using dual soft wind technology, first disperses and softens the air with internal fan blades, and then disperses it a second time with outer wind barriers, effectively avoiding discomfort caused by direct blowing of air conditioner air. At the same time, with the help of human body sensing technology, it ensures that the air is more comfortable and healthy.
Q:What are the highlight features of this phone, especially in terms of improvements for visually impaired users in terms of accessibility features?
A:One of the highlights is the optimization of 107 accessibility features for visually impaired users, such as adding Braille feedback, allowing users to receive voice prompts by touch to understand more content on the screen. In the future, Pengpai OS will continue to invest in optimizing the accessibility mode to ensure that technology serves every user.
Q:Regarding the system upgrade plan, which models currently can or will soon be upgraded to the latest version of OSR?
A:Currently, models such as Mi 15, Mi 14, Redmi, K80, K Kirin series, and Tablet 7, Tablet 6s pro have already been upgraded to the latest OSR. At the same time, Mi 13 series and K60 series will also receive updates gradually, with some models like Mi 45s pro already open for Betta version, users can patiently wait for the official version to be released.
Q:How did Xiaomi's sales perform during the 618 promotion this year?
A:During this year's 618 period, Xiaomi's total sales across all platforms reached 34.3 billion, breaking the record of sales from previous 618 festivals, with a year-on-year growth of approximately 30%. Additionally, Xiaomi achieved the top spot in domestic mobile phone sales on multiple e-commerce platforms, with products such as the K80, Xiaomi 15 series, and Redmi performing exceptionally well, securing the top spot in sales within their respective price segments.
Q:Apart from smartphones, how did Xiaomi's technology home appliances business perform during the 618 period?
A:During period 618, Xiaomi's smart home appliances business also performed very well, with sales of air conditioners, refrigerators, washing machines, and other products increasing by 53% to 93% compared to the same period last year, while TV sales grew by 24% and monitor sales by 79%. In terms of individual products, the 10-word review of the 508-liter Mi Home refrigerator pro won the single product category sales champion on e-commerce platforms. In addition, the P2 exhaust hood set also won both the sales volume and sales revenue champions. The entire major home appliances category showed a rapid growth trend.
Q:Has Xiaomi's automotive strength and soft power been recognized globally?
A:Yes, Xiaomi cars have been widely recognized both at the Nürburgring track and in the globally renowned GT racing game. It has not only set records but also became the first Chinese brand car to enter a GT racing game, and is considered the most realistic driving simulation platform in the world. In addition, Xiaomi cars have gained high attention and positive feedback from consumers through offline stores and online surveys.
Q:Are the track version of Xiaomi cars and the production version the same?
A:It's the same, the Nurburgring track version is also based on the production version, adding professional track package and carbon fiber hood configuration, but for safety reasons, safety modifications have been made to the interior of the B3, such as adding roll bars and different safety belts.
Q:What is the expected price of Xiaomi's car release?
A:The expected standard version configuration is higher than expected, especially compared to the initial pro version. The new expected standard version is more like an upgrade of the pro version. Due to the high-end configurations such as standard laser radar, 800-volt voltage, and panoramic display screen, as well as the battery cost issue involved in long battery life, it is expected that the vehicle price will not be cheap. Consumers need to be prepared for a certain price expectation.
Q:How is the development situation of Xiaomi's home appliance business?
A:Xiaomi's large household appliance business is growing rapidly, attracting wide attention from the industry. Despite the hundred-year history of the household appliance industry, Xiaomi as a newcomer still needs to learn from leading companies such as Midea and Haier. Xiaomi's goal is to become one of the top companies in the household appliance industry by 2030, to rank in the top three at least, and to focus on technological innovation, business model innovation, and management innovation, driving progress and development in the entire household appliance industry.
Q:Opinion on the low barrier to entry and growth potential in the household appliance industry?
A:It is believed that there is indeed innovation space in the home appliance industry, especially in the trend towards intelligence. The transformation from functional home appliances to smart home appliances holds huge opportunities for innovation. In addition to technological innovation, there is also the possibility of business model innovation and management innovation, such as Xiaomi's ecosystem model and new retail model. All of these can drive efficiency improvements in the home appliance industry and provide a better product experience.
Q:How is Xiaomi's offline new retail channel currently?
A:The results of Xiaomi's offline new retail channel construction are remarkable, with a rapid increase in the number of stores, especially in county-level markets expanding rapidly. The store image and experience have been improved, and the sales performance of large items is excellent, with a significant uptrend in the sales of major appliances. It is expected that by the end of this year, Xiaomi will achieve its target of 20,000 stores, which will better support Xiaomi's holistic strategy for people, cars, and homes, and also plan to enter overseas markets.

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